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The Impact of Green Marketing Strategies on Employees Green Performance: An HRM Perspective
83-92Views:413The rising concerns of the influence of human actions on the environment has resulted in a growing focus in the field of management science, particularly Human Resource Management (HRM). The right direction of going green must be directly linked with Environmental, Economic, and social performance Also, the field of Green Marketing has recently gained significant interest from researchers and practitioners in the realm of consumer behavior. Marketing and HR are fundamental departments in any organization, and their collaboration is essential for the success and resilience of a business, especially if the focus on sustainable development. This research aim to identify the impact of GM on employees’ green performance (GP). Also, to enhance research efforts, and improve the search process for other researchers seeking relevant paper and future research. The research problem has been formulated with the question: Can green marketing impact employees’ green performance by adapting, implementing, and promoting environmentally conscious behavior and corporate sustainability. This article provides a systematic Literature Review of existing research as a methodology. This research found that business can use GM strategies to impact the employees GP. Therefore, promoting and encouraging environmentally conscious practices in the workplace and incorporating a “sustainable culture” will help employees feel healthier, more motivated to finish their work, easily communicating their ideas about best green practices, and more satisfied with the company.
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The experience motivations of Generation Z tourists
Views:174Experience motivations based on the hierarchy of needs receive different emphasis in different stages of the life cycle. The basis for the creation of experiences is variety, activity and connection, as travel motivations in addition to the need for relaxation and rest. From the perspective of tourism product development, it is increasingly difficult to form homogeneous demand groups and offer them segment-specific experiences. The examination of the tourism experience behavior of the recently entered generation Z, which is formulated as a research question, is an urgent problem. The analysis of the responses related to experience motivation from the medium-sized sample of the targeted generation provides an opportunity to identify and group the motivations and images from the experience behavior of the age group, and to determine segment specificity. Based on the value and intensity of the individual experience attitudes, four main segments can be distinguished in the surveyed generation Z sample: those who mainly seek calm, safe relaxation, those who mainly get to know each other, those who mainly seek relationships and those who mainly seek challenges. The results of the research contribute to a more precise definition of the experiential behavior of Generation Z tourists.
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Born to Consume? Some Aspects of Consumer Socialization
99-104Views:347Are we born as consumers or we become that during our lifetime? However most of human behavior in developed societies regarded as consumer behavior, we do not born with that knowledge but we rather acquire it step by step during our life. Studying consumer socialization makes it possible to understand the most the process of becoming a consumer, the context how consumers live in the society, what are the facts that have an effect on this process.
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Investigation of consumer behavior in social media in the handball
55-65Views:404Social media exploded onto the scene roughly two decades ago, revolutionising the way we think about marketing communication and the way we think about information delivery. It has opened doors that were unprecedented. It can also be profitable for sports companies if they can deliver effective marketing communications to their existing and potential customers. To be effective in this environment, it is important to analyse consumer behaviour to identify the real needs of users and to meet those needs. We used an online questionnaire to assess the consumer needs of our respondents and the social media market from a marketing perspective. We conducted a handball specific research, excluding individuals who do not follow handball at any level from the study sample. We also looked at age differences, and device usage. Given our results, it can be stated that thorough market research is important for effective marketing communication by a handball club on different social media platforms.
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SHORT TERM EFFECT OF HEALTH RELATED BEHAVIOUR INTENTION’S FORMED DURING WELLNESS TRAVELLING ON HEALTH BEHAV-IOUR
36-43Views:324The short and long-term effect of tourism on behavior can be verified by empirical studies mainly in ecotourism. The results of present research focus on the short-term impact of be-havioral attitudes on health tourism and post-journey health behavior. The study is basically based on the guidelines of international literature, showing a discrepancy in the applied sta-tistical calculations. The analysis was performed in the non-parametric Kruskal-Wallis test, for further confirmation from the descriptive statistical calculations using median and mode tests. According to the responses, the health tourism trips appeared in a field of support for the maintenance and development of health.
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INVESTIGATION OF ETHNOCENTRIC BEHAVIOR USING THE CETSCALE MODEL
Views:225Nowadays, the protection of the local economy and society is strongly supported not only at the level of nations, but also at the global level. Our study was based on the CETSCALE model of Shimp and Sharma (1987), based on Sumner's (1906) concept of ethnocentrism. The consumer questionnaire survey was conducted in the fall of 2021 as part of an omnibus research on a representative sample (N=1000). The sample reflects the composition of the basic population in terms of gender, age, settlement type and regions. In the course of the research, in addition to descriptive statistical methods, factor and cluster analysis were performed in order to reveal the consumer segments formed along the lines of domestic ethnocentric values. Since in 2014 we already analyzed this set of statements in the framework of a representative large-scale study, we also had the opportunity to compare it with the results of seven years earlier. According to our expectations, the 2020 epidemic increased the commitment to Hungarian products. However, our preliminary assumption was not confirmed, during the analyzes it was revealed that there was no significant change compared to the previous state. Along the lines of the CETSCALE statements, it was possible to identify two factors and with their help to separate three segments, which were named Nationalist, Patriotic and Cosmopolitan based on their alignment with the value groups. It is in the fundamental interest of the actors of the domestic economy that the patriotic behavior is strengthened in the future, for which a strategy must be developed.
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The relationship between fast fashion and sustainability
70-79Views:495This study examines the relationship between the fast fashion industry and sustainability from a critical perspective, highlighting the environmental and social impacts of industry, as well as changes in consumer behavior. It analyzes the growing demand for sustainability and presents potential solutions and business strategies aimed at making the fast fashion industry more sustainable. The goal is to explore the current practices of the fast fashion industry and the connections between sustainability efforts, as well as to describe future trends and industry changes.
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Examination of sustainable consumer attitudes
14-24Views:638The topic of sustainability is known worldwide, as it tries to find a solution to a global problem. Its goal is to create and use alternatives when using inputs and outputs that cause less pollution, reducing the use of renewable and non-renewable resources provided by the Earth. The goal of sustainable development is to transform governmental, production, manufacturing, consumption, and other processes in such a way as to give the Earth a chance for long-term survival. The exponentially growing population and the ever-increasing consumption and overconsumption began to pollute our world at an even greater rate. It is enough to think about increased air smog pollution, desertification, polluted waters, or global climate change to realize how big a problem we are facing. Our primary research was based on a questionnaire survey, which tried to reveal the difference between the Hungarian and Spanish respondents about sustainable, but primarily environmentally conscious behavior. In this study, we focus only on the results of the Hungarian respondents (N=357) and present the individual consumer groups in terms of environmentally conscious behavior. Descriptive statistical analysis, principal component and cluster analysis were used for the study. From our research, it became clear that people filling in use several methods to reduce their individual pollutant emissions. In addition, it is considered the most important thing to start environmentally conscious education from an early age. Our results of the principal component analysis did not coincide with previous research results on the topic, but they showed similar patterns. In the present research, the dimensions were Eco-fit career awareness, Trend following, Selfless patriotic values, and Favorable company perception. Based on the cluster analysis, it can be said that there are not many people in the group most committed to sustainability goals, the Sustainable Conscious segment, however, unlike in recent years, there is a group strongly in favor of sustainability and domestic values, who appeared in larger numbers in our sample.
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Is loyalty measurable? The importance and effective assessment of customer satisfaction
45-57Views:102Customer satisfaction is one of the key factors of corporate competitiveness and long-term business success in the 21st century. The rapid advancement of digitalization and the increasing expectations of consumers further emphasize the need to measure and improve satisfaction. The aim of this research is to examine which factors influence customer satisfaction in the case of a specific company, and how discrepancies between service quality and customer expectations can be identified. The study focuses on the gap between perceived service quality and customer perception, for which the GAP model and the SERVQUAL scale provided the theoretical and methodological framework. The research is based on both secondary and primary data collection; the primary research was conducted using a questionnaire, measuring customer perceptions across five key dimensions: reliability, responsiveness, assurance, empathy, and tangible elements. The results indicate that the company has a fundamentally strong customer satisfaction base, particularly in terms of employee expertise and the quality of communication. However, areas for improvement were identified regarding the accuracy of information provision and customer communication, which are also relevant from the perspective of service gaps. The study highlights that properly applied measurement models not only enable the assessment of satisfaction levels but also serve as effective tools for the targeted improvement of service quality.
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THE MOTIVATIONS OF PASSIVE SPORT CONSUMPTION FROM GENDER PERSPECTIVE
30-35Views:533The studies concerning with the increasing demand for sport events, in other words with passive sport consumption are becoming more popular nowadays, as we experience increasing demand in the market for sport events. In our research we are focusing on passive sport consumption. We use Survey method (N=518) with which we studied the motivational background of sport event visits from gender perspective.
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The interrelationship between the factors influencing retail selection behavior and FMCG market network
77-82Views:417From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making
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A HAZAI ELEKTROMOS AUTÓIPAR VIZSGÁLATA – FÓKUSZBAN A FOGYASZTÓI MAGATARTÁS
Views:712Electric cars are becoming more and more popular in Hungary, and there is a growing trend in the European Union to consider new car sales. One of the main reasons for this is the Hungarian support system. In our study, the structure of the support systems for electric cars provided by the governments of the V4 region is presented in detail, and their effectiveness is presented as well. In the course of the research work, we performed secondary data analyzes and examined in detail the reasons for the popularity of electromobility.
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Application of decision-tree on wellness tourism visitors~ health behaviour changes
35-40Views:251In the case of social science research, the link between observation and theory can cause difficulties for researchers. Direct observation and measurement are rarely possible. Because the processes are constantly changing, it is possible to observe the phenomena once. Some of the models of mathematical, statistical methods are made in uncertain circumstances, which take into account the more important factors, but also the probable variables can be expressed. The technique used to make such a model is the decision tree method, which is a graphical model used in decision making, in which several choices are available and their outputs are uncertain. The study illustrates the use of this model, focusing on the health behavior of individuals involved in health tourism travel.
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TÖRÖKORSZÁG ÉS AZ EURÓPAI UNIÓ KAPCSOLATAINAK FEJLŐDÉSE ÉS JÖVŐJE
Views:388Relations between Turkey and the European Union can be traced back to the emergence of the legal predecessors of the EU. Relations are positive in the long term, as there is a gradual approach between the parties. In the short term however, this relationship is also experiencing extreme swings. In the past, gradual approach has been interrupted by military coups and invasions. There was also a problem due to the different approaches to several issues, in which the actors examined the status of Turkey from different perspectives and whether it could even be considered a European country. Today, Turkey is overshadowing its own accession to the European Union because of its regional political interests in the Middle East. With this behavior, Turkey can create significant tensions with neighboring European Union countries or become part of conflicts with a doubtful outcome that will damage its own perception of Europe. The social changes that have started in the country may pave the way for Turkey to enter the European Union in the foreseeable future. However, as it stands, it will take decades. The parties will not terminate their economic relations, change is possible at the political level.
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Mapping online shopping and electronic payment behaviour with the UTAUT model - literature review
115-125Views:401The literature identifies several theories and frameworks for assessing user acceptance and adoption of new technologies, of which the TAM (Technology Acceptance Model) and its extensions, and the UTAUT (Unified Theory of Acceptance and Use of Technology) are the most popular. Several studies confirm that the UTAUT model has proven to be effective in investigating the causal relationships between behavioral intentions. In the literature review, we aimed to explore, alongside specific parameters, which dependent and independent variables are relevant to investigate individuals' attitudes towards online shopping and electronic payments. In addition, we aimed to explore how the basic UTAUT model could be complemented to increase the effectiveness of the study. By acquiring the relevant literature background, we laid the foundation for the implementation of our primary research, which aims to map the online shopping and electronic payment behavior of university students using the UTAUT model. The literature review concluded that the variables of the basic UTAUT model should be extended to include perceived trust and risk, as well as service quality and awareness. If users believe that a technology will improve their performance, they are more likely to adopt and use it. Individuals are more likely to adopt a new technology if it is easy to use. This is determined by user interfaces, user-friendliness, the complexity of the tasks required to use the technology, and the perceived ease of interaction. The way in which individuals relate to a new technology or system is also influenced by the social circles in which they participate.
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Could be Restored the Presti ge of the Organic Socilal Institution? High school students’ opininons about marriage and family in Jász-Nagykun-Szolnok County
23-28Views:173The research examines the family and the marriage from young generati on’s perspective. On one hand, opinions of today’s young people before mate choice refl ect the status of nowadays family, habits; on the other hand they predict the behavior of the next generati on in relation with family founding.
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Work value preferences among the members of talent management program
34-43Views:192Work values make individuals interested and guide their behavior permanently, so our investigation is particularly important. Employees choose a workplace where they in accordance with their values. The purpose of our research was to explore the work value of students participating in the Talent Management Program of the University of Debrecen. Among our sub-goals was the investigation of whether intrinsic or extrinsic values are preferred. We conducted our own investigation using a questionnaire method, the Super work value questionnaire. A t-test was used to examine the difference between the rankings of women and men. Among the respondents, social relations, self-realization, variety and safety represent the most value. Aesthetics and control are considered less important. We recommend creating a working environment for employers that is characterized by close human relationships and diversity, where employees can take advantage of the opportunities provided by their creativity.
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Moral climate change – moral renewal
34-44Views:211The human is a moral beings - because it does not behave as a moral being, - will come to naught. According the advocates of ethics, the not insight of this fact should lead to a global ecological disaster ( to a second flood). The possibility of survival is standing or falling with the possibility of moral action: are we aware of the existence of good or bad? Are we able to distinguish the two? Is our freedom, to choose the good knowing both? And at the and, do we recognize our
unavoidable responsibility for our actions? This study is about it.