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• The role and function of sport economic studies on higher education

  53-55

  Attila Borbély

  Views:

  163

  Sport economy is a new discipline in domestic and international higher education. In this paper I would like to introduce the present situation and experiencies of sport correlation with economic sciences. I am looking for the answer, for what role and possibilities does sport economic master program in Hungary have.

  JEL code: Z2

• Analysis of the cavebath of Miskolctapolca’s brand elements and guests satisfaction

  155-160

  Anetta Müller

  Eszter Judit Boda

  Gergely Ráthonyi

  Kinga Ráthonyi-Ódor

  Barbara Barcsák

  Erika Könyves

  Melinda Bíró

  Beáta Dobay

  Elena Bendíkova

  Views:

  244

  In the region of Northern Hungary the unique Cavebath of Miskolcatapolca is one of the leading health tourism service positioning itself on national and international market with its developing supply items and 4 star qualifications. It has a unique natural background all over in Europe; this uniqueness gives an opportunity to develop brand, which is a determinative item of competitiveness. Because of the competition between destinations and the ever-changing nature of tourists’ expectations and behavior tourism destinations need to be managed as other commercial brands. The aim of our research was to analyze the role and possibilities of product development which is based on the unique natural factors, and to help to expand the domestic health tourism supply. We examined how the possibility of branding and brand equity change based on brand elements; how satisfied are guests with the services; how often guests visit the bath; what kind of period guests arrive in the bath; what kind of services do guests try; how do guests arrive in the bath with. In summer of 2014 we asked 210 Hungarian customers to fill the questionnaire in the Cavebath. The choosing of guests happened randomly. 199 questionnaires were correctly filled.

  JEL CODE: Z32