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• THE ROLE AND IMPACT OF DIGITAL TRANSFORMATION ON THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN HAJDÚ-BIHAR COUNTY

  Mihály Bogdán

  Péter Popovics

  Views:

  388

  In our survey-based research, assessed the opinions of 39 small and medium-sized enterprise (SME) leaders in Hajdú-Bihar County on digitalization, how they evaluate their employees' digital skills, what digital best practices they apply, and how familiar they are with current trends in digital best practices. In the literature review, we touch on the concepts and significance of digitalization and digital transformation, the characteristics and types of best practices, benchmarking as a tool for identifying them, and the steps involved in their implementation. We introduced five currently popular digital best practices: optical character recognition, homomorphic encryption, robotic process automation, intelligent process automation, and blockchain technology. The advantages and impact of these practices on corporate efficiency are highlighted. Based on the results, we reached the following conclusions:
  The findings show that most Hungarian companies view digitalization as an opportunity, but there are deficiencies in strategic planning and commitment. Although leaders theoretically support technological progress, 93% of companies do not have a developed digital strategy, and leaders also rate employee engagement as low. The resources allocated for digitalization investments are also low, with most companies spending only between 0-10 million HUF. The application of artificial intelligence (AI) technologies is still in its early stages, though there are positive examples. Dissatisfaction is evident regarding employees' digital competencies, particularly in problem-solving and data security. The lack of knowledge of modern digital technologies also hinders innovation. Companies' digital maturity is low, with most having only taken initial steps in this area. Often, the perceived digital intensity of the industry does not reflect reality, which can hinder development.

• CYBER MATURITY AMONG EUROPEAN SMES: A TIME-SERIES AND CLUSTER-BASED ANALYSIS

  Zsanett Porkolab-Angyalos

  Róbert Szilágyi

  Views:

  41

  medium-sized enterprises (SMEs) between 2015 and 2025, with particular focus on trends in cyber threat exposure, defensive investment patterns, and the regulatory impact of the NIS2 Directive. Given the limited availability of long-term firm-level microdata, the research combines aggregated EU-level time-series data (Eurostat, ENISA, IBM) with a calibrated synthetic SME dataset (N = 100) to model maturity dynamics. Time-series forecasting was conducted using Prophet models to analyze the development of incident frequency (INCID_FREQ) and cybersecurity investment intensity (SPEND_RATIO), treating NIS2 as an exogenous regulatory shock. In parallel, K-Means clustering was applied across three maturity dimensions (investment ratio, NIS2 compliance level, and incident response time) to identify distinct cybersecurity profiles. The results indicate that cyber threat exposure has increased at a faster pace than defensive expenditures, particularly between 2015 and 2020. While the anticipated NIS2 effect in 2025 generates a measurable surge in security spending, it does not ensure long-term convergence between risk growth and investment intensity. The cluster analysis identifies three maturity groups (Ad-hoc, Managed, and Optimized) corresponding to consolidated CMMI and NIST-CSF levels. These findings suggest that regulatory pressure can accelerate short-term adaptation, but sustainable cybersecurity maturity among SMEs requires structural capability development, governance improvements, and strategic investment alignment

• HOW TO INCREASE WORKFLOW EFFICIENCY FOR MICRO AND SMALL BUSINESSES WITH A CUSTOM-BUILT MOBILE APP IN HUNGARY - A CASE STUDY FOR A LANGUAGE LEARNING SCHOOL

  Ádám Péntek

  Anita Pierog

  Tamás Kovács

  Views:

  471

  The increasing availability of information and communication technology (ICT) has boosted interest in ICT-based microservices. Limited research examines the efficacy of ICT-based microservices and administrative burden-alleviating solutions for small and medium enterprises (SMEs) within a domestic context. This study investigated the potential of such solutions through a case study on a custom language training SME. Key workflows with administrative burdens were identified using an expert interview, leading to the design and development of a custom mobile application. The researchers developed an easily adaptable, general-purpose layer structure during the development process. Results suggest automating essential, low-cost elements of SMEs' internal and external processes through digitalisation and on-demand support can increase competitiveness and employee satisfaction. Further research with a larger sample size could solidify these initial findings and inform broader SME development strategies. Additionally, investigating the long-term impact on factors like employee skill development and customer satisfaction would provide valuable insights for SMEs considering such solutions.