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  • ARTIFICIAL INTELLIGENCE IN THE CORPORATE SECTOR
    Views:
    299

    Humanity has made huge progress over the past millennia. We are working with technologies, robots that not only help us to work accurately, efficiently and quickly, but they work in a similar way to the human brain: they perceive, think, learn and solve problems.

    In my research, I will focus on artificial intelligence, which is becoming more and more popular nowadays, looking at its past, present and future, its main trends in the corporate sector, and how it threatens people's job opportunities.

    At the same time, one of my research objectives is to investigate how much the development of a country is related to the uptake of AI in the European Union, which I will test with correlation analysis, taking into account indicators of artificial intelligence penetration in the corporate sector from one side and the various AI indicators such as digital penetration, internet usage, computer culture, and economic indicators as GDP per capita from the other side.   

  • THE ROLE AND IMPACT OF DIGITAL TRANSFORMATION ON THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN HAJDÚ-BIHAR COUNTY
    Views:
    225

    In our survey-based research, assessed the opinions of 39 small and medium-sized enterprise (SME) leaders in Hajdú-Bihar County on digitalization, how they evaluate their employees' digital skills, what digital best practices they apply, and how familiar they are with current trends in digital best practices. In the literature review, we touch on the concepts and significance of digitalization and digital transformation, the characteristics and types of best practices, benchmarking as a tool for identifying them, and the steps involved in their implementation. We introduced five currently popular digital best practices: optical character recognition, homomorphic encryption, robotic process automation, intelligent process automation, and blockchain technology. The advantages and impact of these practices on corporate efficiency are highlighted. Based on the results, we reached the following conclusions:
    The findings show that most Hungarian companies view digitalization as an opportunity, but there are deficiencies in strategic planning and commitment. Although leaders theoretically support technological progress, 93% of companies do not have a developed digital strategy, and leaders also rate employee engagement as low. The resources allocated for digitalization investments are also low, with most companies spending only between 0-10 million HUF. The application of artificial intelligence (AI) technologies is still in its early stages, though there are positive examples. Dissatisfaction is evident regarding employees' digital competencies, particularly in problem-solving and data security. The lack of knowledge of modern digital technologies also hinders innovation. Companies' digital maturity is low, with most having only taken initial steps in this area. Often, the perceived digital intensity of the industry does not reflect reality, which can hinder development.

  • TODAY'S CONSUMERS ON THE MARKET IN CSÍKSZEREDA (MIERCUREA CIUC)
    Views:
    211

    Due to the geographical situation of Harghita County, farming mostly in small agricultural areas encourages farmers to engage in more integrated agricultural activities. As a result, more and more farmers who are open to development are starting to appear on local markets with processed products. The traditional knowledge passed down from generation to generation on small local farms is similar in families living in each area and therefore socially reinforcing. Older farmers in our countryside have mostly shied away from the new knowledge of the mega-manager, but their younger, more highly skilled counterparts are more willing to open up to new knowledge.

    The demand for local products with a historical basis has been gradually increasing in recent years. To save costs, they also sell their products at the market themselves. In order to meet today's consumer needs, in addition to the production, processing and packaging of raw materials, producers must also think about branding, logistics and design. Customer relations and quality communication are essential for a well-functioning business (PG Balogh et.al, 2021)

    In Harghita County, farmers running a traditional small-scale farm mostly face marketing problems. At the same time, the demand for high quality products produced in a sustainable way is increasing.

    The aim of our empirical study is to investigate the expectations of consumers visiting the Traditional Products Fair in Csíkszereda (Miercurea -Ciuc) using artificial intelligence methods. These habits have their origins in the market habits of the past centuries, therefore, our research tries to reveal the atmosphere of the markets of the past.

     

  • Industrial 4.0 Revolution: Can it Positively Step into a Sustainable Hospitality?
    Views:
    390

    Technological advancements recently affected production, social and sustainable development. Few publications have addressed the industry 4.0 contribution to the sustainable hospitality industry. In this study, we review the ways and effectiveness of industry 4.0 in achieving sustainable development goals in the hospitality sector. Due to the modernity of the issue, resources used in this paper included articles from databases like SCOPUS, Sage, Elsevier, and google scholar using keywords such as big data analytics, simulation, Artificial intelligence, Industry 4.0 in hospitality, sustainable hotels, Industry 4.0 adaption in hospitality and smart hospitality system. This literature paper outline has five main sections—section one introduces industry 4.0. Section two is a literature review that includes Industry 4.0 connotation, sustainable development (SD), (SD) goals, challenges of (SD), and industry 4.0 solution for SD challenges. Industry 4.0 and sustainable hospitality. Section three is the methodology. The conclusion is the fourth section.

    JEL classification code: L83

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