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Globalisation of commercial theme parks case: The walt disney company
Published December 31, 2010
15-22

In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study.After definitions and historical background of theme parks, we analyse the visitors key factors. For theWalt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneylan...d Paris, the biggest theme park of Europe.

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33
18
Globalisation of commercial theme parks case: The Walt Disney Company
Published December 31, 2011
21-28

In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study. After definitions and historical background of theme parks, we analyse the visitors key factors. For the Walt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyl...and Paris, the biggest theme park of Europe.

Show full abstract
155
49
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