Articles
Globalisation of commercial theme parks case: The walt disney company
Published:
2010-12-31
https://doi.org/10.19041/APSTRACT/2010/5-6/2
Author
View
Keywords
How To Cite
Selected Style:
APA
De Groote, P. . (2010). Globalisation of commercial theme parks case: The walt disney company. Applied Studies in Agribusiness and Commerce, 4(5-6), 15-22. https://doi.org/10.19041/APSTRACT/2010/5-6/2
Abstract
In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study.After definitions and historical background of theme parks, we analyse the visitors key factors. For theWalt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.
