Marketing aspects of consumption of Hungarian pork meat109-114Views:138
The most important aim of authors’ study is to get to know the Hungarian pork consumption in our days. Our aim is set to estimate pork meat consumption and purchasing habits of consumers who are living in Eastern part of Hungary. The pork section is influenced negatively by several factors nowadays, which have a clear effect on the pork consumption and cause its declination. During the research work a questionnaire survey was made in 2007 and 2008. 1089 persons in different locations of Eastern Hungary were altogether asked. The data were evaluated by statistic hypothesis testing. Based on the evaluation a clear picture was got about the consumers’purchasing and consuming habits, and their ideas, opinions about the Hungarian pork as a food and as an item wearing a kind of national behaviour. Through many questions the volume of consumption was explored, and the pork’s proportion was compared to the rest of other meat types. It is verifiable that the pork consumption can be handled as a national habit, which is not the same by different age groups and educational qualifications. The importance of some factors during purchasing was also examined. Exceptionally important factors are: quality, the appearance, the origin and the price, that were mostly considered by the customers.The effect of pork promotion advertisements and its evaluation by the customers were surveyed too, which in connection with the efficiency showed a fairly stable picture both in 2007 and in 2008. The examination of price elasticity showed that this figure is influenced not just by the product group itself, but the purchasing power of the costumers, as well.
Agribusiness higher education development – training needs analysis107-120Views:122
With the tremendous changes in political and economic systems of the Republic of Croatia after independence, new challenges have been put to the higher education system as well. The system used to be structured to serve a centrally planed economy with predominantly state ownership. Universities were producing graduates to be employed on statefarms,inagri-foodsystems(socalled„kombinats“),the state owned processing industry or cooperatives. The graduates were specialised in particular branches, such as crop production, vegetable production or livestock husbandry. Therefore, they were not educated to understand the whole system of a company or the agri-food system. In one word, they were not prepared to run firms as managers, although they were highly educated. Small and medium size entrepreneurs in agri-food business have been rather an exception than a rule, and prior to the transition there was not to much experience in managing, financing or marketing for such a firms.
Efficiency evaluation of service marketing in a Hungarian Telecommunication Company45-51Views:132
It is unquestionable that marketing is an essential promotor of the economy and commerce. With its diverse tools, it can influence consumers and also regulate supply by measuring needs and demands (Bauer-Berács, 1998). Although the roots of marketing go back centuries, it is interesting that the raison d’être of service marketing was disputed even in the 1960s and 1970s. However, by today it has developed into a substantive specialty. In this study, the inquiry service and the implemented marketing tools of a leading Hungarian telecommunications company were studied for four years. (The data was provided by the communication manager of the company. Being bound to secrecy, I will not disclose the name of the company or the inquiry service.)
Agribusiness higher education development – ahead: The project results at a glance95-98Views:146
his booklet that has caught your attention contains basic information about the AHEAD project sponsored by the EU’s TEMPUS grant. This project was carried out between University of Zagreb (and other Croatian partners) and four EU-based universities. The project was very ambitious and it is my pleasure to state that the great majority of the objectives were carried out with high quality during the 3 years project time span. The main results of the AHEAD project can be found in this booklet, and I would like to mention just a few of them:
• A new MBA training started in Zagreb with international recognition
• 61 subjects of 3 BSc/MSc trainings were reviewed and modified,
• a study was created in order to determine the short – and long – term expert demand of the Croatian national economy,
• computers, equipment and modern textbooks were purchased from European grant and
• finally a personal note: it was spectacular to see the rapid development of University of Zagreb and generally the whole Croatia during the last 3 years. If our project contributed just a little bit to it, the effort certainly was worthwhile.
Externality effects of honey production63-67Views:198
Bee-keeping and honey production has a long history in Hungary. Honey is an important and healthy food of people and it can be consumed without any human processing. The honey production has important role, too. Some researchers say that if honey bee will extinct the humanity in the world would also extinct. It is true since plant pollination by honey bees is very important. It is confirmed by researchers’ studies that plant pollination by honey bees has significant positive external impacts on potential yields in orchards. Although the contribution of honey production to the GDP in Hungary is only a few per cent, other benefits play more important role. One of them is the positive external effect – mentioned above – and the other is the contribution to the biodiversity of the nature. This paper focuses on secondary research methods, gathering and evaluating data regarding the positive external impacts of plant pollination by honey bees as well as finding possible solution for the problem that bee-keepers have a lot of costs in connection with carrying honey bees to orchards, while farmers “only” benefit from the positive externality of plant pollination of their fields. To evaluate its economic effects a numerical HEEM-model was developed and applied for the Hungarian situation.
Current situation and development of the bee-keeping sector in Hungary71-74Views:173
Rural development has become more and more important issue in Hungary since rural areas also contribute to the efficiency of the national economy. Development of rural areas also very important issue in the European Union, which could contribute to the improvement of profitability of small family businesses, higher employment rate in rural areas as well as slow down the migration of people from rural into urban areas. Nowadays the bee-keeping– as one of the activities can provide alternative income for small businesses in rural areas– has become more and more important topic in Hungary. Bee-keeping sector provides income roughly 15 thousands families in Hungary. At the same time it takes important role in the preservation of rural landscape, traditions and their regional values. However, the sector has serious problems, as well (for instance quality issues, competitors on the market, etc.). It can be stated that the market position of Hungarian honey can be preserved through the improvement of quality assurance and product development. These developments can be carried out by the utilization of national and European Union funds.
Correction method on fairs’ attraction radius37-41Views:118
At auditing a fair the measure and evaluation of the exhibitors’ distance is a important task and can be used for further promotion of the fair. In analyzing the attraction radius of different fairs one can discover some figures that may raise questions regarding a simple averaging of the attraction distances. According to the research of the author, the bias in the attraction radius can be caused by to factors: the size of the attraction region and the distance from the region’s business center. Authors explored the bias factors and suggest a correction method to remedy it. A theoretical correction model was applied to evaluate three agribusiness fairs. It is established that the corrected attraction radius gives more realistic result than the simple averaging of exhibitors’ distance.
Economic effects of fairs – a complex approach21-25Views:117
A complex economic evaluation of fairs / exhibitions can be considered as a novelty in the current literature. In this novel approach, each stakeholder group involved in a fair is evaluated in numerical terms, taking into account the specific cash inflow and outflow categories of that group. The net cash flow is considered as the economic value since it filters out the accumulations. Adding together all the categories, the so-called complex economic value and effectiveness is established regarding the fair surveyed. A numerical model entitled KAVA was developed in order to carry out the calculations for the complex economic effectiveness of the fair. A practical example of using the model is also shown in the paper.
Master training in Agribusiness and Rural Development at the University of Zagreb87-91Views:174
The title of the proposed JEP project is: “Agribusiness Higher EducAtion Development” with the acronym AHEAD. This curriculum development project – in case of acceptance – will last for three years, from July 2005 and June 2008. The primary project site is the University of Zagreb, Croatia; the contractor and the co-ordinator institution is the University of Debrecen, Hungary. In the consortium, 3 further European universities (University of Hohenheim, Wageningen University and Scottish Agricultural College) will participate, from the Croatian side the Ministry of Agriculture, Forestry and Water Management and an additional 7 Croatian institutes will also be involved. The total number of members in the consortium is 13.
The main objective of the AHEAD project is to establish new BSc and MSc programmes in Croatia at two Faculties of the University of Zagreb. These are as follows: Agricultural and Rural Development, Food Safety and Quality Management and pilot MSc training in Agribusiness and Rural Development. These are preceded by faculty retraining programmes in food safety and quality management, as well as agribusiness and commerce within the framework of a MBA programme accredited by the International MBA Network. The professional content of the project is a modernised curriculum and training palette that would be available by the end of this project at the University of Zagreb, serving not only the higher education of the country, but the demand of the Croatian national economy as well, in line with the basic principles of the European Union.
Marketing characteristics of Tokaj wine specialities based on factor and cluster analyses93-101Views:199
The marketing kind of analysis in the domestic and international markets of Tokaj’s wine speciality has not happend yet. The present research scientific method supportedly defines the consumers of Tokaj’s wine speciality and it determinates the overlay receipt. The basis of the questionnaire research at the wine consumers cirlce is a representative sample of 1179 people. It confirms the truthfulness with factos and cluster dissection. On the hungarian market 5 sections can be devided, which has been determined by the earning category, the wine savvy and the referene price interval. Tokaj Wine Specialities named “late vintage” are also available. This name can be confusing for the consumer, some do not understand in what they differ from other Tokaj Wine Specialities, as actually all Tokaj Wine Specialities are late vintage wines; particularly, wine is harvested later than usual, occasionally in October or November. The findings obtained during the research can beutilised in practice, too. In accordance with the results and conclusions, we have several practical suggestions. Our methodological suggestion is that the result of the cluster analysis based upon a large number of representative sample should be cross-checked with focus group tests; what is more, upon justification and verification, a detailed analysis of the given segments can also be performed better with this method. It would be worth studying the exact reasons for the popularity of wines with the name ”late vintage”. Such types of Tokaj Wine Specialities should be given higher priority in marketing terms. My suggestion is that the type of wine accepted and liked by consumers should be kept count of as TokajWine Specialities officially, too. The future marketing strategy has to be developed by knowing the sections and by it’s further research which has to integrate to the strategy of Tokaj’s wine region.
MBA education at Debrecen University Faculty of Agricultural Economics and Rural Development79-86Views:206
Debrecen is the capital of the Great Hungarian Plain, the centre of many institutions, organizations and business companies just in the heart of Europe. It has provided an ideal setting for higher education since 1538. With this past of more than 450 years, the University of Debrecen is the oldest higher educational institution in continuous operation in Hungary based in the same city. Higher education in agriculture began in 1868, when the National Higher School of Agriculture was formed in Debrecen. The University of Debrecen has more than 26 000 students, and more than 1700 instructors teach at the University, which has 13 faculties, 2 independent institutions, 20 doctoral schools and offers the widest choice of higher education. This outstanding intellectual centre, with a vast research and development capacity, has a growing importance in the economic and social development, cultural progress of the region. It devotes special attention to serving the needs of a knowledge based society more efficiently, and it strives to become the knowledge centre of the region, which also preserves traditions and values.
Economic effectivity of fairs – KAVA Model testing on agricultural exhibitions115-121Views:145
This paper discusses the first experiences with the newly-developed KAVA-model. This model works on cash basis and evaluates cash inflow, outflow and Net Cash-Flow (NCF) in connection with four different interest groups connected to the given exhibition. The model was tested on four different exhibitions: Farmerexpo (Debrecen, Hungary) in 2005 and 2006, OMÉK (Budapest, Hungary) from 2005 and PolagraFarm (Poznan, Poland) 2006.The different fairs can be compared by their relative „economic values” that makes the auditing more reliable.