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• The effects of health tourism investments in tourism businesses in the Northern Hungarian Region

  45-50

  Róbert Szabó

  Views:

  188

  In my article I woud like to find answers for the question how frequently and effectively the region’s business leaders in Northern Hungary participated in various development programs, as regards investments in health tourism, what developments have been made mainly in the area, what the positive effects of these developments were in the life of businesses, whether the businesses (leaders) feel successful, and how their success was manifested. I carried out a questionnaire survey among enterprises. From the data I calculated mean, SD and spectrum and examined the crosstab correlations as well, and the Cramer’s V associate coefficient and Contingency coefficient. The results of the correlation tests could be summarised as the following: According to the survey, the number of the medium-sized enterprises being involved utilised a significant proportion of their development funds, compared to the micro and small enterprises. Although the idea of spas winterizing their pools was not considered an important development, both the adventure and wellness elements were important for the construction of thermal baths. In the case of hotels, the expansion of wellness elements and other additional services together with the development of marketing activities played an important role. Besides the positive business publicity, enterprises see the positive effects of the investment in the increase of their income; the success can be the result of the adequate supply of components, the professional management and that of positive image.

• Studying satisfaction and spending willingness of guests visiting spas and thermal baths in the Northern Hungarian Region

  125-133

  Róbert Szabó

  Views:

  145

  In my study I will show the opinion of the guests familiar with seven thermal baths of the Northern-Hungarian Region (such as Eger Thermal Bath, Eger Turkish Bath, Egerszalók Salt Hill Thermal Spa, Demjén Thermal Bath, Bogács Thermal Bath and the Cave-Bath of Miskolc-tapolca) about the medical supply elements, about the price-value rate of supply elements in the thermal bath, and also the spending willingness of the guests in relation to age and earns. From the data I calculated mean, SD and spectrum and examined the crosstab correlations as well, and the Cramer’s V associate coefficient. The results of the correlation tests could be summarised as the following: Guests regardless financial state and age give grade 4 to price/value ratio, but despite their positive judgement spending is not characteristic (most guests spend nothing additional besides admission fee, if so, they do not exceed the 5000 forint amount) even among those who belong to the ’upmarket’ category. Both younger and elderly guests can be characterised with the economical approach, i.e. “Make both ends meet” although seemingly they could extend these “ends”.

• The economic performance of tourism in Northern Hungarian Region, with special regard to Heves County

  99-102

  Róbert Szabó

  Views:

  118

  The study shows the economic performance of public accommodation establishments (especially in Heves County) in the period of 2000–2008 in the context of basic touristic indicators like the number of public accommodation establishments, capacity, arrivals, bednights, average length of stay, revenue (structure of revenue), and the role of local tourism tax revenues. According the study, we can conclude that on the basis of the capacity, number of guests and number of bednights of public accommodation establisments, Heves County (as compared to other counties of the region) played a pivotal role in the tourism of Northern Hungary in the studied period. Knowing these facts, it is worthwhile to make further investments and developments in tourism in the county.