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• Protected geographical indication recognition and willingness to pay: A case of grojec apple

  73-80

  Bruce L. Ahrendsen

  Edward Majewski

  Views:

  184

  The Grojec region of Poland is an important region for apple production and accounts for 40 percent of domestic apple production. Apple growers from the region made an attempt to strengthen their competitive position through registering their apples as Protected Geographical Indication (PGI) products. The European Commission’s PGI allows food producers to obtain market recognition and a premium price for their products. Although the Grojec Apple received PGI registration in 2011, little has been done to promote apples with the PGI label. Two important research questions are addressed: 1) Does the Polish market recognize Grojec Apple PGI, and 2) Does the market value Grojec Apple PGI? Logit and regression models are estimated using survey data collected during an International MBA in Agribusiness and Commerce study week in Warsaw. Only 22% of consumers recognize Grojec Apple PGI. Yet, 70% of consumers indicate they are willing to pay more for the product and their average willingness to pay (WTP) premium is 32%. Results indicate use of the PGI label may be effective in improving sales and profit margins for Grojec Apple producers and their affiliated cooperatives. Older consumers are more likely to indicate a WTP premium. Males, smaller households, and consumers less sensitive to apple price indicate a higher WTP premium. An advertising campaign promoting Grojec Apple PGI as a better product may be effective at increasing consumer likelihood to pay more and WTP premium. Although “Grojec” is already familiar to most consumers in central Poland as a region for apples, a Grojec Apple with PGI label would assure consumers they are purchasing apples from the Grojec region and the apples are high quality.

  JEL Code: D12, Q13, Q18

• Historic landmarks in the development of Agricultural Land Market in Poland after the year 1989

  41-44

  Edward Majewski

  Views:

  156

  For a number of decades in the second half of the XXth century, agricultural land has been divided in Poland between three sectors: family, state owned and cooperative farms, with a dominating share of private, individual farmers in land use. As a result, ownership structure of agricultural land in Poland is quite unique among the former socialist Central and East European countries. Until the year1989, when the transformation to a market economy was initiated, the land market in Poland was almost non-existent. The State Land Fund(SLF), an institution created in 1944 was fordecades a substitute to land market. Originally, the Fund was responsible for the implementation of the land reform. After nationalization or confiscation of real estates, state farms have been established on a larger part of agricultural land under Fund’s management. Therest has been divided between formerfarm workers and small farmers owing less than 5 hectares of land.

• The impact of the “greening” of the common agricultural policy on the financial situation of Polish farms

  49-55

  Stefania Czekaj

  Edward Majewski

  Adam Was

  Views:

  340

  This paper presents an assessment of the impacts of introducing the greening scenario of the CAP, proposed by the European Commission as an alternative for the reformed CAP after 2013. In the past, the CAP has undergone numerous transformations in response to the changing macroeconomic environment and in reaction to developments in the farming sectors in EU countries. On the 12th of October 2011, the Commission presented a set of legal proposals designed to make the CAP a more effective policy to encourage more competitive and sustainable agriculture and vibrant rural areas. The proposal brings various new elements under consideration, some of them raising strong controversies such as introducing “greening” as a component of direct payments. Changes in the direct payments scheme in line with the EC proposition include forcing adjustments in the cropping pattern and creating ecological focus areas (EFA) on 7% of the farm land ; the consequences of such a proposal on the size and structure of agricultural production, and thus on the economic performance of farms and the whole agricultural sector are uncertain. The authors analyse historical changes to the CAP with a focus on a growing importance of the environmental component of the CAP, discuss different scenarios of shaping the direct payments system and present the results of modelling the impacts of greening the CAP on the Polish farming sector with the use of the LP optimisation model. The study was based on Polish FADN data. Results show that the majority of farmers in Poland comply with the crop diversification constraint of greening. However, establishing the required EFAs and necessary diversification on farms with simplified cropping structures will have a negative impact on the volume of agricultural production as well as on farm incomes.

• Importance of the generic segment of thye plant protection products – the case of the Polish market

  25-33

  Arkadiusz Stajszczak

  Edward Majewski

  Views:

  152

  Authors present results of the analysis of developments in the plant protection products industry, with a focus on its generic part. Authors concentrate on long-term changes of prices, volumes and values of generic pesticides launched into the market. There were two strategic groups of producers identified: research and development (R&D) and generic. The analyses conducted prove that there is a relationship between the amount of generic products on the market and their prices. It is also clear that the number of competitors significantly influences the speed and range of price erosion. Used as examples generic plant protection products were placed on the market with an average price 15% lower comparing to branded pesticides.

  JEL code: M31