Search
Search Results
-
Corporate branding effects on consumer purchase preferences in Serbian telecom market
23-36Views:233This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This paper discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.This is a quantitative study. A questionnaire is used in order to investigate corporate branding and other influencing factors involved in purchase decision of the customers. Population selected for this study are Belgrade University students which is the most of Serbian youth segment and is a valuable source that gives precise information with high probability about market preferences according to the Research of Serbian republic statistical office. Primary data are obtained by collecting data from questionnaire and interview, while the secondary data are collected from various reliable sources. Primary data provide reliable content in accordance with a secondary data obtained by Serbian republic statistical office and with a Research of competitor and consumer preferences insight provided by Telenor Company. The analysis of the data has been performed in accordance with the chosen theories and summarized in a table, which serves as a tool for deriving reliable and relevant conclusions. The sample size was determined by conducting a primary study and defining the variance of primary sample and the intended number of samples was selected carefully and randomly from the population. Then the validity and reliability of the questionnaire was determined. The used questionnaire in this research consisted of 7 common, and 30 specialized questions which were supporting the hypotheses of the research. Data was analyzed using the frequency percent techniques, and in the chapter related to the deductive statistics, one-sample t test was used to analyze and approve/disapprove the questions supporting the research hypotheses. The analysis of this study reveals different set of results while making comparison between literature and empirical. It investigates the relative importance of the corporate branding to the customers in mobile phone telecommunication industry while making purchase decision. The findings of this study provided useful information which is helpful not only for the students but also for the brand managers of mobile telecom operators that how they can improve their company’s strategic position for longer period of time through corporate branding to trigger more customers and for a good brand.
-
Corporate branding effects on consumer purchase preferences in Serbian telecom market
91-104Views:307This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This paper discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.This is a quantitative study. A questionnaire is used in order to investigate corporate branding and other influencing factors involved in purchase decision of the customers. Population selected for this study are Belgrade University students which is the most of Serbian youth segment and is a valuable source that gives precise information with high probability about market preferences according to the Research of Serbian republic statistical office. Primary data are obtained by collecting data from questionnaire and interview, while the secondary data are collected from various reliable sources. Primary data provide reliable content in accordance with a secondary data obtained by Serbian republic statistical office and with a Research of competitor and consumer preferences insight provided by Telenor Company. The analysis of the data has been performed in accordance with the chosen theories and summarized in a table, which serves as a tool for deriving reliable and relevant conclusions. The sample size was determined by conducting a primary study and defining the variance of primary sample and the intended number of samples was selected carefully and randomly from the population. Then the validity and reliability of the questionnaire was determined. The used questionnaire in this research consisted of 7 common, and 30 specialized questions which were supporting the hypotheses of the research. Data was analyzed using the frequency percent techniques, and in the chapter related to the deductive statistics, one-sample t test was used to analyze and approve/disapprove the questions supporting the research hypotheses. The analysis of this study reveals different set of results while making comparison between literature and empirical. It investigates the relative importance of the corporate branding to the customers in mobile phone telecommunication industry while making purchase decision. The findings of this study provided useful information which is helpful not only for the students but also for the brand managers of mobile telecom operators that how they can improve their company’s strategic position for longer period of time through corporate branding to trigger more customers and for a good brand.
-
The evolution of the Avacongress
113Views:377In the early 1990’s MBA educations started independently in Warsaw, Prague, and Debrecen. In the middle 1990’s a small network was estblished with the mentioned institutions, as well as supporters from different universities like Wageningen, Aberdeen, Cork, later Fayetteville fromArcansas (USA). In the beginning of the 21st century the network became bigger. That time did Kiev join the Network, and started negotiations with Moscow Paralell to extended network leading by Warsaw University we applied for a EU Leonardo grant. The proposal was to develop the teaching and learning materials in the programme to a common approved standard. In order to improve the quality of teaching a set of commonly approved, standardized teaching materials had been eveleoped: Handbooks fo rmodules taught within 7 courses of the MBA programs: Public Policy, Economics, Management, Marketing, Finance, Operational Methods and International Agribusiness. Handbooks and case studies had been put on Warsaw University’s website and are now accessible for teachers and students from all academic institutions participating in the project. Materials had been developed by teams of experts in specific fields from different Universities.The whole set of materials was prepared in English. Another product of the project is the quality assurance standards applied by all MBA programs and an accreditation procedurefor the International Board. That time formulated the name AGRIMBA which is official name of the International Network on Agribusiness and Commerce.
-
Health factor in soft drink consumption, German example
41-44Views:274Consumer lifestyle and health are relevant factors to understanding consumption preferences.The number of lifestyle diseases has dramatically increased worldwide. The main cause for these diseases is the change in lifestyle; including a lack of attention to physical activity and good nutrition. Health and lifestyle are important factors by purchase decision process. In accordance with these, I examine the consumer behaviour toward soft drinks with special regards to healthy lifestyle and the state of health. My examinations can be considered mainly as a qualitative research among German students, which can serve as a basis for further analyses and research, however, the conclusions and experience gained from it are worthy of consideration. I differentiated five categories: ice tea, carbonated soft drinks, fruit juices, mineral waters, sport and energy drinks and studied the consumer behaviour toward them. The study focuses on the consumption of these and the factors influencing their purchase with special regards to lifestyle.
-
BRAIN DRAIN AND ITS REPERCUSSIONS ON THE NEEDS OF THE PALESTINIAN LABOR MARKET: A STUDY OF THE CAUSES AND CONSEQUENCES OF MIGRATION AMONG EDUCATED YOUTH
Views:292This study examines the consequences of the outflow of young people from the occupied territories for the Palestinian labor market. This phenomenon is labeled a "drain" because it deprives the area of many educated individuals needed for its development. Commonly discussed as a political issue and as a consequence of war, the problem is often not addressed as an economic issue. Moreover, emigration exacerbates the population problem as young females and males leave the area for neighboring states and seek permanent sanctuary in them. When this group is not present to aid in the process of internal development, the investment in their education is lost.
In all areas of the world, one may observe graduations from universities and other institutions leading to the majority of proficient students leaving or attempting to leave to assume responsible positions. This exodus constitutes a serious problem for the donor country in the sense of its youth development, and a serious problem for the recipient country deprived of the services of these skilled graduates. The total "drain" of the talented becomes an important economic problem. The outflow of trained individuals is not unique to Palestine; therefore, similar serious situations are prevalent in many developing countries, particularly those situated in proximity to concentrations of wealth. The magnitude of the Palestinian outflow, however, has not previously been demonstrated. The analysis of Palestine's probable situation was accepted reluctantly, as many information sources refused or were too cautious to share statistics related to this study. The specific objective of the analysis is to present these and related statistics. The concern in this paper is with the consequences of the phenomenon and the associated costs in disutility. There are other consequences and costs, all of which are important.
-
EXPLORING CONSUMER INTENTION FOR FUNCTIONAL FOOD PRODUCTS IN HUNGARY: THE ROLE OF HEALTH CONSCIOUSNESS, NUTRITIONAL KNOWLEDGE AND ATTITUDES
Views:504Background: The potential health advantages of functional food products have increased their appeal. Their reception and implementation are greatly influenced by consumer attitudes and purchasing intentions. The Theory of Planned Behavior (TPB) is used in this study to examine how attitudes toward and intentions to buy functional food products in Hungary are influenced by health consciousness (HC) and nutritional knowledge (KN).
Methods: From March to May 2023, 396 adult Hungarian volunteers took part in an online survey. The poll measured respondents' intentions to buy functional food products as well as their health consciousness, nutritional knowledge, attitudes, and subjective norms (SN). Through pilot research, the questionnaire's reliability and validity were determined. Multiple regression analyses, one-sample t-tests, and Cronbach's alpha were all included in the statistical analysis.
Results: The majority of participants were female, working students. In support of hypotheses H1 and H2, health consciousness significantly influenced attitudes and purchase intentions. H3 and H4 are supported by the findings that nutritional knowledge strongly influenced attitudes and purchase intentions. Both perceived behavioral control and subjective standards had a beneficial impact on purchase intentions supporting H5 and H6.
Conclusion: This study provides important insights into Hungarian consumers' preferences for functional food items. It highlights the beneficial effects of health awareness, information, attitudes, arbitrary standards, and perceived behavioral control on buying intentions. It was discovered that attitudes play an important role in mediating the link between nutritional knowledge, health consciousness, and purchase intentions.
It was discovered that attitudes play an important role in mediating the link between nutritional knowledge, health consciousness, and purchasing intentions. The dynamic functional food market's marketers and legislators should take these findings seriously. The subtleties of these attitudes and their implications for promotional tactics can be explored in greater detail in future research. Promoting healthier food options and informing policy and marketing decisions require an understanding of consumer perceptions and behaviors.
Keywords
