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• The evolution of the Avacongress

  113

  András Nábrádi

  Views:

  486

  In the early 1990’s MBA educations started independently in Warsaw, Prague, and Debrecen. In the middle 1990’s a small network was estblished with the mentioned institutions, as well as supporters from different universities like Wageningen, Aberdeen, Cork, later Fayetteville fromArcansas (USA). In the beginning of the 21st century the network became bigger. That time did Kiev join the Network, and started negotiations with Moscow Paralell to extended network leading by Warsaw University we applied for a EU Leonardo grant. The proposal was to develop the teaching and learning materials in the programme to a common approved standard. In order to improve the quality of teaching a set of commonly approved, standardized teaching materials had been eveleoped: Handbooks fo rmodules taught within 7 courses of the MBA programs: Public Policy, Economics, Management, Marketing, Finance, Operational Methods and International Agribusiness. Handbooks and case studies had been put on Warsaw University’s website and are now accessible for teachers and students from all academic institutions participating in the project. Materials had been developed by teams of experts in specific fields from different Universities.The whole set of materials was prepared in English. Another product of the project is the quality assurance standards applied by all MBA programs and an accreditation procedurefor the International Board. That time formulated the name AGRIMBA which is official name of the International Network on Agribusiness and Commerce.

• CURRENT ISSUES IN THE TRAINING SYSTEM OF THE MASTER OF BUSINESS DEVELOPMENT PROGRAMME IN THE LIGHT OF THE FEEDBACK OF THE PROGRAMME LEADERS

  Károly Vizdák

  Péter András Popovics Ph.D.

  Views:

  275

  Over the past decades, business schools' Masters in Entrepreneurship Development have become one of the most important venues for training future entrepreneurs worldwide. The concept of entrepreneurship and the role of the entrepreneur has been in a constant state of flux over the years, with a significant impact on the structure, methodology and objectives of training courses. Universities need to focus not only on providing traditional business skills but also on developing competences adapted to an increasingly changing economic and social environment.In this article, after reviewing the most important foreign and domestic literature on the topic, we examine the current situation of Master's programmes in business development in Hungary through qualitative research. We focus on the social and economic changes that have influenced the development of entrepreneurship education in recent years and on the trends that may shape the content and form of education in the coming period. The research will use in-depth interviews with programme leaders to find out what expectations different stakeholders - labour market actors, university leaders, students and external stakeholders - have of the Master's in Business Development. We will explore the entrepreneurial competences and effective educator roles that are seen as key today, as well as the main challenges that programme leaders of training courses are currently facing. Based on this, this paper aims to identify potential opportunities and directions for improvement in the teaching of Masters in Business Development, which can contribute to preparing students more effectively for the challenges of a dynamically changing economic environment.

• EXPLORING CONSUMER INTENTION FOR FUNCTIONAL FOOD PRODUCTS IN HUNGARY: THE ROLE OF HEALTH CONSCIOUSNESS, NUTRITIONAL KNOWLEDGE AND ATTITUDES

  Abrar Ghaith

  Views:

  794

  Background: The potential health advantages of functional food products have increased their appeal. Their reception and implementation are greatly influenced by consumer attitudes and purchasing intentions. The Theory of Planned Behavior (TPB) is used in this study to examine how attitudes toward and intentions to buy functional food products in Hungary are influenced by health consciousness (HC) and nutritional knowledge (KN).

  Methods: From March to May 2023, 396 adult Hungarian volunteers took part in an online survey. The poll measured respondents' intentions to buy functional food products as well as their health consciousness, nutritional knowledge, attitudes, and subjective norms (SN). Through pilot research, the questionnaire's reliability and validity were determined. Multiple regression analyses, one-sample t-tests, and Cronbach's alpha were all included in the statistical analysis.

  Results: The majority of participants were female, working students. In support of hypotheses H1 and H2, health consciousness significantly influenced attitudes and purchase intentions. H3 and H4 are supported by the findings that nutritional knowledge strongly influenced attitudes and purchase intentions. Both perceived behavioral control and subjective standards had a beneficial impact on purchase intentions supporting H5 and H6.

  Conclusion: This study provides important insights into Hungarian consumers' preferences for functional food items. It highlights the beneficial effects of health awareness, information, attitudes, arbitrary standards, and perceived behavioral control on buying intentions. It was discovered that attitudes play an important role in mediating the link between nutritional knowledge, health consciousness, and purchase intentions.

  It was discovered that attitudes play an important role in mediating the link between nutritional knowledge, health consciousness, and purchasing intentions. The dynamic functional food market's marketers and legislators should take these findings seriously. The subtleties of these attitudes and their implications for promotional tactics can be explored in greater detail in future research. Promoting healthier food options and informing policy and marketing decisions require an understanding of consumer perceptions and behaviors.