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  • Statistical and multi-criteria decision making analysis for consumer attitude and behavior: in case of Mongolian organic food market
    31-38
    Views:
    652

    Nowadays, consumers have a full of knowledge on products and services, and their daily consumption of healthy and environmentally friendly products has been increasing. Therefore, businesses need to implement green marketing activities, so they need to be aware of environmental issues and consumer needs while maintaining financial sustainability and competitiveness. (Belz & Karstens, 2002). Examples are the rapid growth of organic food products, as consumers are concerned with their health and environmental issues in their day-to-day purchasing decisions. Over 20 years ago, in 1999, the market for organic food products sales was $ 15.2 billion, while sales in 2017 increased to $ 97 billion, indicating that the world's organic food market is growing rapidly. The organic food market is growing by $5 billion a year, and as of 2014, 172 countries have organic food farm land according to the “The World of Organic Agriculture”. Since the market for organic products is a new market for Mongolia, previous surveys in are relatively small. Therefore, this is aimed at conducting a study on behavioral approaches of consumers of organic food products in Ulaanbaatar. We have run statistical and multi-criteria decision making analysis based on given data of consumers. We also apply Harker’s techniques for complete and incomplete evaluation matrices which are defined from consumers decision making. Numerical examples are presented.

  • Human rationality, environmental challenges and evolutionary game theory
    15-19
    Views:
    309

    In recent years, game theory is more often applied to analyse several sustainable development issues such as climate change and biological diversity, but the explanations generally remain within a non-cooperative setting. In this paper, after reviewing important studies in this field, I will show that these methods and the assumptions upon which these explanations rest lack both descriptive accuracy and analytical power. I also argue that the problem may be better investigated within a framework of the evolutionary game theory that focuses more on the dynamics of strategy change influenced by the effect of the frequency of various competing strategies. Building on this approach, the paper demonstrates that evolutionary games can better reflect the complexity of sustainable development issues. It presents models of human – nature and human – human conflicts represented by two-player and multi-player games (with a very large population of competitors). The benefit in these games played several times (continuously) will be the ability of the human race to survive. Finally, the paper attempts to identify and classify the main problems of sustainable development on which the game theory could be applied and demonstrates that this powerful analytical tool has many further possibilities for analysing global ecological issues.

  • Strategy for soil protection in cross-border region of Hungary and Romania
    135-137
    Views:
    275

    Within the Hungary-Romania Cross-Border Co-operation Programme for 2007-2013 the University of Debrecen and the University of Oradea is to elaborate a soil strategy for the Nyírség and Bihor Mts region. Project partners expect the strategy will support and strenghten national, regional and local soil policies and contribute to the competitiveness of the region by protecting and developing various soil functions. Project partners also expect to prevent cross-border problems with soil and reduce the competition caused by cost differences.The elaboration of the strategy includes the problems of erosion, deflation, compaction, water-deficiency, inland water-threat, problems induced by the usage of fertilizers, loss and substitution of soil organic matter, amelioration (bentonite, sewage sludge, fermented biogas). Based on summarised data of former examinations and new experiments a concise database will make it possible to calculate and apply the Sustainability Index Model, which may be useful in order to address EU supports properly based on objective calculations, and may be useful to determine the optimal culture. The project also encourages the farmers to keep in mind the cross-compliance, since EU gives financial support to realise sustainable soil strategy based on EU directives. This may enhance the options to initiate the take off of rural areas with shrinking export facilities, to mitigate social tensions and the effect of migration processes.

  • Industrial 4.0 Revolution: Can it Positively Step into a Sustainable Hospitality?
    Views:
    449

    Technological advancements recently affected production, social and sustainable development. Few publications have addressed the industry 4.0 contribution to the sustainable hospitality industry. In this study, we review the ways and effectiveness of industry 4.0 in achieving sustainable development goals in the hospitality sector. Due to the modernity of the issue, resources used in this paper included articles from databases like SCOPUS, Sage, Elsevier, and google scholar using keywords such as big data analytics, simulation, Artificial intelligence, Industry 4.0 in hospitality, sustainable hotels, Industry 4.0 adaption in hospitality and smart hospitality system. This literature paper outline has five main sections—section one introduces industry 4.0. Section two is a literature review that includes Industry 4.0 connotation, sustainable development (SD), (SD) goals, challenges of (SD), and industry 4.0 solution for SD challenges. Industry 4.0 and sustainable hospitality. Section three is the methodology. The conclusion is the fourth section.

    JEL classification code: L83

  • Green networks: Innovative capacity of SMEs in the Dutch greenhouse horticulture industry
    43-50
    Views:
    317

    The Dutch greenhouse horticulture industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of the industry is under pressure and sustainable growth of individual enterprises is no longer a certainty. The sector’s ambition is to innovate better and grow faster than the competition in the rest of the world. Realizing this ambition requires strengthening the knowledge base, stimulating entrepreneurship, innovation (not just technological, but especially business process innovation). It also requires educating and professionalizing people. However, knowledge transfer in this industry is often fragmented and innovation through horizontal and vertical collaboration throughout the value chain is limited. This paper focuses on the question: how can the grower and the supplier in the greenhouse horticulture chain gain competitive advantage through radical product and process innovation. The challenge lies in time- to-market, in customer relationship, in developing new product/market combinations and in innovative entrepreneurship. In this paper an innovation and entrepreneurial educational and research programme is introduced. The programme aims at strengthening multidisciplinary collaboration between enterprise, education and research. Using best practice examples, the paper illustrates how companies can realize growth and improve the innovative capacity of the organization as well as the individual by linking economic and social sustainability. The paper continues to show how participants of the program develop competencies by means of going through a learning cycle of single-loop, double-loop and triple loop learning: reduction of mistakes, change towards new concepts and improvement of the ability to learn. Finally, the paper illustrates the importance of combining enterprise, education and research in regional networks, with examples from the greenhouse horticulture sector. These networks generate economic growth and international competitiveness by acting as business accelerators.

  • Agri-environmental management and rural development: Hungary after EU accession
    35-40
    Views:
    282

    In Hungary, similarly to developed countries, the share of agriculture in the GDP has declined. Even so, preparation of the sector’s long term strategy is crucial, as the role of agriculture exceeds the results represented in the GDP. Environmental and social functions of agriculture are revaluated in developed countries, and consumers at the end of the food chain actually govern the entire process. This is why information plays an increasingly important role, and gives signals (Verbeke, 2005) to the actors in the economy and society. This research area is diverse (including agricultural policy, environmental policy, rural development and sustainable development), and so I applied an interdisciplinary approach and conducted an integrated examination. The results show that in recent decades, the pressure of agriculture on the environment has been lower in Hungary than in the EU-15 and agri-environmental measures have taken hold in all types of land-use systems, even though they are more important in protected areas. Although this development provides a good basis for a long term strategy social capital has lost strength (Csath, 2002), so fostering the creation of internal and external rural networks – one instrument for this could be the Leader programme – is essential for sustainable rural development.

  • Examination of the sustainability of the sport facilities in the Northern Great Plain Region of Hungary
    111-117
    Views:
    392

    Developing sport into an industry has become a fundamental interest and a noticeable approach in Hungary in recent years. A socalled economic orientation can also be observed in the field of leisure time sports, which was made into law in Hungary in 2011 allowing the support of sport organisations and resulting in a number of infrastructural developments in Hungary. A wide range of development opportunities remain open in sports. This evaluation aims to introduce what significant sport-investment projects have been implemented in the Northern Great Plain region in recent decades and what effects these investments have had. Surveys have been used to reveal whether these facilities originating from years of sport developments are sustainable and to what extent these are exploited for organising sport events. Based on responses provided by a number of sport facilities – including ones built in the past and also ones opened recently – it can be concluded that sport in itself cannot solve the issue of operation and possible economic growth. Considering these aspects, it is important to incorporate, not only in operation but also during planning, the idea that current facilities must „serve” not solely sport events as these in themselves will not make them profitable but they must remain open for all sorts of social events as well.

  • Regional differences in the economical sustainability of sports halls
    85-91
    Views:
    347

    The precondition of a health conscious behaviour in a community is establishing a healthy development of the community, an important part of which is the community’s attitude to sports and health. A basic manifestation of this is whether the leadership of a specific settlement is committed to developing sports facilities and, on the other hand, to what extent residents make use of these facilities. The aim of our research was to point out the number of sports facilities currently available for catering everyday physical education introduced in 2012, leisure sports and competitive sport events in two different regions of Hungary. We also examined the resources available for maintaining the facilities and the degree to which existing facilities are exploited. Existing sports halls of the Northern Great Plain and Central Transdanubia were included in the research. We wish to emphasise, in regards to the infrastructural developments of the coming few years, that it is essential to consider the fact, even in the planning phase of facilities, that sport events in themselves do not make the facilities economically sustainable.

    JEL code: Z20

  • GREEN SPORTS PRODUCT CONSUMPTION
    Views:
    508

    The escalating climate crisis over the past decades has increasingly impacted the sports sector, particularly the activities of sports equipment and sportswear manufacturing companies. Globally, companies striving to meet the growing consumer demand and expectations are causing
    significant environmental impact through the mass production of sports goods and apparel. This impact manifests in extensive waste generation, CO2 emissions, the release of harmful chemicals, wastewater discharge, excessive water and energy consumption, and the relentless exploitation of natural and fossil resources.
    In recent years, a shift has gained momentum, aiming to promote sustainable economic and social
    practices, with an increasing number of sports equipment and sportswear manufacturers joining this
    movement. The sportswear industry has a significant impact on both social and natural environments, making it inevitable for companies to take radical steps to reduce their ecological footprint. For years, several international manufacturers have been implementing numerous sustainability initiatives, striving to adopt water- and energy-efficient, CO2- and waste-reducing manufacturing methods and processes to minimize the environmental impact of their products. These efforts are aimed at making the world a better place for people and the planet, standing up for important social issues, and ensuring fair and ethical working conditions for their employees.
    The demand for green sports product consumption is gaining increasing popularity, particularly abroad, leading to noticeable transformations and developments. Consumers are increasingly favoring conscious, responsible consumption, reflected in the growing demand for clothing made from organic cotton, bio-based materials, and sustainable, recycled materials. Moreover, they are paying more attention to ensuring that the sports products they purchase are produced with minimal environmental impact and ethical manufacturing practices. Sports equipment and sportswear manufacturing companies are adapting to these changing consumer trends by offering a broader and more diverse range of eco-friendly sports products, equipment, and apparel to meet the growing interest in environmentally responsible options.
    The aim of this study is to examine consumer behavior and attitudes regarding the purchase of sustainably produced sports products, equipment, and apparel, using a population survey. The survey investigated consumer demands, preferences, motivations, and awareness related to green sports products, as well as the factors influencing purchasing and payment willingness and decisions for sustainably produced goods.

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