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Regional examination of certain factors influencing the quality of life
73-79Views:260The rate of unemployment in Hajdú-Bihar County is several percent higher than the national average and the actual number of unemployed people is the highest, resulting in considerable social problems. The majority of families living under the minimum subsistence level cannot cover their housing maintenance costs. These costs include the rents of tenement flats, public charges, water, electricity, gas and district heating charges. Cutting the number of unemployed people and stimulating economic activity is a high priority. Important tools towards achieving these goals include the promotion of non-agricultural activities by households engaged in agriculture, incentives for rural micro-enterprises, the development of rural and agro-tourism and support for traditional arts and crafts. As for general subjective well-being,although its average value is positive, merely 50% of the population is contented. Naturally it does not mean that we are unhappy. 4 respondents out of 5 claim that they are rather happy.This may suggest that the picture is not so pessimistic as it is revealed by questions about living conditions.
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THE INVISIBLE HANDS IN THE PRODUCTION OF GHANA’S PREMIUM COCOA: WOMEN AS KEY CONTRIBUTORS
Views:223So often, what women do especially in relation to productive work is ignored by various researchers. This study tries to bring to the limelight the extent to which women are contributing to the production of Ghana’s premium cocoa which is an envy all over the world. A cross-sectional data from 400 women cocoa farmers in Mampong and Tepa Cocoa Districts in the Ashanti Region of Ghana was taken. Data were collected through the use of structured questionnaires. Descriptive and inferential statistics such as percentages, mean, standard deviations, frequencies, multiple linear regression were used for the data analysis. Findings from the study showed that women cocoa farmers play enormous role in the production of cocoa. They play roles in both the pre-harvest stage, and in the post-harvest stage. The results show that women in partnership with their spouses play more active role in cocoa production than women who are sole owners. Marital status, farming experience and educational level are the key factors influencing women farmers production roles. Again, marital status, pre-planting and harvesting activities influence women farmers’ access to resources, privilege, power, and control. Women farmers in partnership with their spouses face the challenge of support from their husbands while women operating as sole owners face the challenge of high cost of labour. Results prove that women cocoa farmers must be massively supported by key stakeholders in the cocoa value chain in order to make them count.
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The role of corporate branding in Serbian mobile phone operator market
Views:229This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.
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TRENDS IN HONEY CONSUMPTION AND PURCHASING HABITS IN THE EUROPEAN UNION
Views:678Honey is a staple food of animal origin, with many beneficial properties, so the study of consumption and purchasing habits is an important issue. The main aim of our research is to present the market situation and conditions of the domestic beekeeping sector from the consumer's point of view. We considered it appropriate to present the beekeeping market because the European Union is the second largest honey producer in the world and Hungary is the largest honey producer in the EU. Thus, global and EU trade changes, market trends and changes in consumer habits are significant factors influencing the domestic situation. The market situation is presented through a review of the relevant domestic and foreign literature, and statistical databases (EU Member States' honey programmes, KSH, OMME, Statista databases and reports) are analysed. The research aims to find out the direction of honey consumption and purchasing patterns and trends in European honey consumption. We chose an online questionnaire survey method to assess consumption and purchasing habits in Hungary and present the results in comparison with similar Hungarian studies. To analyse the situation in Europe, we have collected and analysed relevant research reports, primary and secondary studies from several EU countries. Finally, the data from each country are compared, highlighting similarities and differences.
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The choice between conventional and organic farming. A Hungarian example
55-58Views:288The paper deals with organic produce in one of the largest and, concerning organic production one of the most diffused counties in Hungary, Pest County located in the north-central part of the country. Factors influencing farmers’decision on adopting or not e.g. farm size, farm type, location, structure, market for organic products, existence of organic AEM were analysed. Hypotheses based on previous empirical literature were tested by a model explicitly accounting for the effects of farm-specific variables like age, education, size of farms and share of rented land. Logit model was estimated on a cross-section data set of Hungarian farmers for the period 2007. It appears that education has a positive impact on the choice between conventional and organic farming, and, the size of the farm in hectares has a negative effect on this choice.Age and some general considerations on environmental friendly technologies do not have a significant effect on choice between conventional and organic farming.
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The operation of the Hungarian broiler product chain
47-50Views:295The general objective of this paper is to present the inner connections of the broiler product chain and the process of value generation in the economic situation of 2007. I introduce the input-output model of the broiler product chain adapted from macro-economic analysis, in which I calculated the direct connections of the product chain phases and between the national economic branches outside the chain. Then I point to the disproportion of the product chain through the profit distribution. Moreover, to evaluate the process of the value generation I demonstrate the value added generated along the value chain (year 2007). On the basis of the results 825 EUR of value added is realized to one ton of ready product (chicken meat), from which the major portion is shared by processing. The paper also determines the added value and the major factors influencing its ratio within the product chain.
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Quality-satisfaction-loyalty: consumer behaviour in catering
5-11Views:394Our study is the result of the initial research of a qualitative and quantitative research consisting of more stages. The survey was made between 2007 and 2013 and specially focused on the satisfaction of Hungarian customers of catering enterprises with hot kitchen as well as on factors influencing satisfaction and customer loyalty. The results proved that a well planned, central strategy cannot be prepared for the whole catering industry as even enterprises with the same profile (warm food kitchen) show significant differences. The most important task for an enterprise is to establish and know its appropriate clientele well in order to suit its services, selection to their requirements. Our assumption that customers of fast food restaurants, canteens have lower expectations from selection, personal relations, quality of services than customers of restaurants, public houses, wayside inns, brasseries with traditional methods of selling was proven. In the lattest, the main aspect of choosing a 'favourite place' was the quality of human relations, with the special role, besides other customers, of the staff. Establishing unique atmosphere to the liking of customers can be regarded as an important point of the operational strategy. It was also proven that the majority of regular customers of restaurants are men, coming from the economically active population. Other active users are youngsters, they mainly go to fast food restaurants. More impersonal advertisements hardly have any effect, while successful word of mouth propaganda can be achieved by consequent, high level work. Regular customers can be characterized by rather emotional than market-based attachment. Favourite units are mainly preferred because of their atmosphere, relationships with acquaintances and friends, not because of measurable features, selection or prices. Those visiting catering enterprises with hot kitchen more frequently are more critical and less satisfied, in spite of this, they are reluctant to part from their regular places.
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Analysis of Bathing Habits among Spa Visitors
81-90Views:340The valorisation of healthy lifestyle has indicated the dynamic increase of healthcare sector. The consumer behaviour has been forming deterministically in health tourism. Visitors of spa towns can select various combinations of services either to sustain their health, to rest, to relax or to recover. It has a great importance for spas offering complex health tourism services to know the demands of guests and to reach the target groups with special, personalized service packages. After considering the statistical indicators of tourists visiting the spas of Northern Great Plain Region and the competitors of a selected spa, this paper aims to investigate the coherence among bathing habits, influencing factors of service demands, age and non-motivating coherences. The survey was taken place in a selected spa in Hajdú-Bihar County in August 2018 with random sampling questionnaire involving 256 visitors. During data analysis the coherence among indicators was examined with variant analysis (Levene’s test), in case of significant result with Welch’s t-test. Variances in age groups were analysed with Tamhane’s and LSD tests (post hoc analyses). We concluded that the primary information source of spas is still the suggestion of friends, acquaintances independently of the age of the respondent. Knowing this is relevant for further marketing communication. The most important features among the respondents are the condition of the spa and cleanness which are the basics of quality services. Motivations with coherence to age are social life and gaining experience, recovery and disease prevention. Visitors have the largest interest for family and kid programs. Recognition of bathing habits helps in marketing communication, reaching target markets effectively, pricing and service developments as well.
JEL Classification: Z32
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