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• Sports financing in Croatia

  31-34

  Tamás Borbély

  Views:

  354

  Sport is a complex social activity that encompasses various areas. Some of these activities come within the category of public needs, which implies that sport is an activity of wider social interest and requires public intervention in its financing. These needs are determined by law and are an integral part of state and local budgets. It is also indisputable that the sport is an activity of exceptional significance for the society and it is equally clear that the investment into sport in Croatia is not proportional to that significance and top scores, which are achieved by the Croatian athletes. Sport can be in a partner relationship with the economy and the promoter of social changes and habits, but in order to become and remain that, general public has to be truthfully interested into sports.

• Genetic-based personalized nutrition in Hungary – is there a viable business model?

  Noémi Dóra Farkas

  Marietta Kiss

  Views:

  1058

  A move from population-based nutrition guidance toward personalized nutrition may offer a more effective strategy than before to improve dietary habits of citizens worldwide. However, a significant number of consumers are not willing to adopt the highest level of personalization, i.e., gene-based personalized nutrition. The purpose of this paper is to examine whether there is a viable business model for genetically based personalized nutrition services in Hungary, and what business model would promote a higher level of consumer acceptance of the new technology. As a first step, a systematic Internet search was conducted to gather personalized nutrition counselling services that meet four criteria: they are related to nutrition; show some level of personalization; offer a product or service; and use some kind of consumer information to personalize a product or service. The second step was an expert content analysis of the service providers’ websites to identify the nine elements of the Business Model Canvas, based in which business model archetypes were identified. We can conclude that the vast majority of services available in the Hungarian market are based on phenotypic information; gene-based personalized nutrition is only rarely found. Our results suggest that business models of the Hungarian market differ significantly from the models identified by previous research. Of the eight identified business model archetypes, the “All in one place” model would promote a higher level of consumer acceptance of nutrigenomics-based services.

  JEL code: I12, M31

   

• The analysis of costumer satisfaction in recreational tourism

  57-61

  Éva Kozmáné Csirmaz

  Károly Pető

  Views:

  406

  Due to increased health awareness and the growing amount of assistance to boost it, health tourism research has gained significance in our days. The present study focuses on the analysis of customer needs for recreational tourism and their habits; moreover, it interviews the guests of 15 Hungarian wellness hotels through a questionnaire survey. Next we attempt to explore the rate of guest satisfaction with healthpreservation services. The study presents the findings of this research activity until now, whereas the results of further data processing will be published in the future.