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  • How Digital Technologies Are Changing Sport?
    89-96
    Views:
    1687

    Sports is considered to be an outstanding sector of industry all over the world and can be defined in various fields from business point of view: for example competitive sports, recreation, fitness and entertainment (running commentary). All of these areas have been remarkably transformed by digital technology. Over the past three decades, the discipline sport informatics has become a growing discipline. In today’s connected world, the use of wearable technology, big data analytics, social media and sensor technology have revolutionized the way sports are played, analyzed and improved. Through various modern advances and apps, pro athletes can gain greater insight into their performance, improve training methods and elevate their skills. In addition to these, fans looking for mobile-friendly apps to give them the latest stats on the favorite players; real-time, behind the scenes content coupled with the instant reaction, from athletes and fellow fans alike. They want the highs, the lows, the remix replays, seeking a connection beyond the game and looking to share the experience with like-minded fans in the moment (WESTON, 2018). The aim of this present study, on the one hand, is to determine the interlocks of sports and information technology, on the other hand, to show how to increase fan experience with digital technologies under-propping them with practical examples. According to international literatures, there are 4 macro areas which show the linking between sport and informatics: athletic performance, sport club, event management, fan experience. Mobil fan experience, augmented (AR) and virtual reality (VR), big data, social media are those technologies which even popular are these days in order to enhance fan experience in sport.

    JEL Classification: L83

  • Measuring efficiency of intellectual capital in agriculture sector of Vojvodina
    25-31
    Views:
    367

    During three-hundred-year history of the market economy, the main sources of wealth creation have changed from the natural resources (mainly land and relatively unskilled labor with the exception of the master craftsman), tangible material assets (buildings, machinery and equipment, funds) to intangible assets (knowledge and information of all types) that may be contained in the people, organizations, or physical resources. In the later period of the twentieth century, science has acquired the features of direct production force. The term direct implies that unlike the relationship which existed between science and production in the IXX century, where scientific advances was incorporated through the physical labor in the tools, which, in turn, created new value through the physical labor, the relationship between science and production has become all direct, immediate, because the scientific advances allowed the funds to be produced with less labor and allowed funds itself to become "smarter" and as such to require less human intervention and human physical labor in the final production process.As a result, the need for physical labor continuously declined with time, and the application of labor is moved from direct production to processes of preparing and organizing production. Also, a large part of today's knowledge that is used in production is not embodied in machinery, and the effects of this are immense.

  • THE INFLUENCE OF GOVERNANCE ON FOOD LOSS AND WASTE: A TANZANIAN PINEAPPLE VALUE CHAIN PERSPECTIVE
    Views:
    89

    Food loss and waste remain a substantial challenge in agricultural value chains, particularly in developing countries. This study examines the influence of governance of food loss and waste within the pineapple value chain in Tanzania. Using qualitative methods, data were collected in Dar es Salaam. Geita, Morogoro, and Pwani regions through focus group discussions, interviews, and observations. The study mapped actors and explored the role of governance, power dynamics, and coordination, drawing on resource dependence and institutional theories to explain how actor relationships, power imbalances, and institutional influences shape food loss and waste. Three types of governance structures were revealed- Spot market, captive, and relational structures, affecting food loss differently. In the captive governance structures, pre-finance arrangements lock farmers into selling only to specific traders, often leading to significant on-farm losses when market conditions shift. Spot markets, on the other hand, generate losses when harvested fruits do not meet the informal standards set by buyers, such as size, ripeness, and other physical attributes, due to limited market information. Weak coordination, information asymmetry, and power imbalances among value chain actors contribute to substantial food loss and waste. Main challenges faced by farmers include poor access to markets, financial constraints, and weak bargaining power. Institutional gaps, including weak regulatory frameworks and inadequate support from government and private sector, exacerbate inefficiencies. The study emphasizes that governance plays a central role in shaping food loss and waste. Strengthening farmers' associations, improving market linkages, and addressing institutional gaps are critical for reducing food loss and waste and increasing value chain resilience. 

  • Fresh Produce Retail Price Comparisons in Trinidad and Tobago
    29-34
    Views:
    339

    As the competitive landscape of the food and grocery retailing sector in Trinidad and Tobago is being transformed and consumers are separated from producers, shoppers are more reliant on price/quality cues in making their purchase decisions. The purpose of this study is to identify the retail outlet with the lowest and or highest price for a selected number of fresh produce items, in an effort to direct shoppers to relatively cheap nutritious sources of fresh produce. ANOVA and the Games-Howell test were the analytical procedures used. The ANOVA results indicated that there is statistical difference for all the items at the different retail outlets – farmers’ markets, roadside markets, public markets and supermarkets.

    The Games-Howell results obtained indicated that the supermarket mean prices were the highest for all items. Shoppers who purchased pineapple at the farmer’s market instead of the supermarket in 2016 could have potentially achieved the greatest savings of $6.52/kg.

    JEL Classification: C12, Q13, M31

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