Innovation in health tourism – creation of SpaHealthy application

December 29, 2014
How To Cite
Selected Style: APA
Könyves , E. (2014). Innovation in health tourism – creation of SpaHealthy application. Applied Studies in Agribusiness and Commerce, 8(4), 13-16.

This primary research examines the introduction of an innovative health promotion service into the market. Given the assumption that healthcare costs should be part of one’s budget, the survey reveals two trends: 1. Health concerns are more observed by consumers having higher social statuses, this means that they are ready to pay money for health preservative services; 2. Health turns into a precious value when we are running short of it. This assumption is well asserted by the finding of the survey that it is those suffering from chronic diseases that would be ready to pay the highest of all sums to buy the service.


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