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The Impact of Green Marketing Strategies on Employees Green Performance: An HRM Perspective
83-92Views:67The rising concerns of the influence of human actions on the environment has resulted in a growing focus in the field of management science, particularly Human Resource Management (HRM). The right direction of going green must be directly linked with Environmental, Economic, and social performance Also, the field of Green Marketing has recently gained significant interest from researchers and practitioners in the realm of consumer behavior. Marketing and HR are fundamental departments in any organization, and their collaboration is essential for the success and resilience of a business, especially if the focus on sustainable development. This research aim to identify the impact of GM on employees’ green performance (GP). Also, to enhance research efforts, and improve the search process for other researchers seeking relevant paper and future research. The research problem has been formulated with the question: Can green marketing impact employees’ green performance by adapting, implementing, and promoting environmentally conscious behavior and corporate sustainability. This article provides a systematic Literature Review of existing research as a methodology. This research found that business can use GM strategies to impact the employees GP. Therefore, promoting and encouraging environmentally conscious practices in the workplace and incorporating a “sustainable culture” will help employees feel healthier, more motivated to finish their work, easily communicating their ideas about best green practices, and more satisfied with the company.
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EXPLORING NON-VALUE-CREATING PROCESSES USING THE VSM METHOD THROUGH A CASE STUDY OF A SMALL ENTERPRISE’S MANUFACTURING SYSTEM.
Views:76One of the major problems in Hungary is the low level of productivity. This low level is particularly noticeable among small and medium-sized enterprises. In most regional and Western European countries, the average productivity level of enterprises of this size is higher than in Hungary. The current and expected shortage of labor in the near future poses a challenge to businesses. Creating wage growth that contributes to retaining the workforce can only be achieved in the long run by increasing productivity. If an organization is unable to achieve productivity gains, it will fall short of both domestic and international-global competition. The application of modern management and management systems, such as lean management, can be a key element in increasing the productivity and competitiveness of Hungarian small and medium-sized enterprises. Lean management is one of the most common and effective process organization methods and paradigms used in the secondary and tertiary sectors, so much so that the use of lean-based management methods has in many cases become a competitive criterion and fundamental.
In our research, we prepare the value process mapping of a CNC metal cutting SME, including the value process of CNC milling and turning processes. This value process mapping method offers an opportunity to make losses in the industry become known and preventable. Through the preparation of the map, it is possible to illustrate the processes that produce mud and thus reduce the lead time and increase productivity. In the course of our study, we present the practical implementation of the method through the example of a company manufacturing metal parts machined with CNC technology.
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The Comparison of Aircrafts’ Maintenance Strategies from the Viewpoint of Change Management
228-234Views:84A new aircraft has appeared at the flying troops of the Hungarian Defence Forces which also brought about the emergence of a new maintenance strategy. The new strategy meant a switch of the operating technology at the same time, and it also posed a set of management problems, especially in certain stages of the conversion process. The morphostatic or morphogenetic nature of the change has been brought up as a fundamental question; the successful realization of this change requires various management procedures. In the present study I make an attempt to compare the two operation strategies that are simultaneously present, from which it may emerge that what processes are affected by the changes and at what level they are affected. In my view the usefulness of the analysis lies in the fact that the efficiency of integrating a new aircraft into the system may considerably increase in the future.
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Resources for increasing management performance and efficiency
204-207Views:90The aim of the paper is refer to resources how to increase management performance and efficiency in field of industrial companies. We try to refer to opportunities which could be useful and applicable and should lead to performance improvement. The paper also discusses about factors effecting organizational and management efficiency.
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Evaluation of the Technical Management Bsc by labor market and its development possibilities at the College of Szolnok
153-163Views:83The College of Szolnok conducted a qualitative research under the framework of SROP 4.1.1.C –12/1/KONV-2012-2004 to support the strategic development of Technical Management BA program. Using qualitative research methods we point out that the closer cooperation with companies will be crucial in the future: it is going to allow faster response to market demand, better knowledge transfer of newest skills, and higher acceptance of Technical Management BA program and College of Szolnok. Results show that the current training level in College of Szolnok requires further development to enhance the marketability of graduates, in which the transfer of the related areas is also an important issue. Addition to professional basic knowledge strong requirements are also language and communication skills in high-level.
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SUPPLY MANAGEMENT IN TOURISM WITH GENERATION SPECIFICITY
Views:149Both tourist service providers and tourism developers it is becoming increasingly important to take into account the generational aspects. Generation’s problem is classically related to the activity of human resource management as a factor for employees involved in providing personal services appearing an integral part of the supply. The second one, but not the secondary aspect is related to the generational characteristics of demand that should be reflected in the supply of services. Generational demand characteristics are identified by a primary, question-based method, and the supply was analysed by observation generations’
specific tourist products. Comparing the obtained results leads to the conclusion about the adaptation to the generation needs. -
The Applicability of Controlling at the SMEs in the Construction Industry
351-358Views:96This model was created mainly for those SMEs from the building industry which have such industrial specialties like low capitalization and tight liquidity. Due to these factors the fast management information system and the focus on operational and financial issues are essential. Based on the facts mentioned above I have tried to provide a technical assistance for the owners/CEOs of these SMEs. Although they have no controlling department they need the fast information flow to support their business processes and to base their decisions aiming for a profitable operation and a sustainable liquidity.
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Study of employee performance measurement, evaluation and management practices in tourism and catering companies in Szeklerland(with special reference to Harghita county)
22-32Views:55As a resource, people are one of the most important factors in the modern economy. From a subjective measurement approach, it can form the basis of business performance measurement. In this research, I am looking for answers to the question: what does business practice show, and how consistent is it with theoretical findings? The results of the research show that companies operating in the hospitality sector in Harghita County are consistently aware of the fact that employee performance contributes greatly to company performance. For this very reason, employee guidance, performance monitoring and feedback are considered significantly important. Employee performance is measured and evaluated informally, often on a monthly basis. The standardised, formal form of measurement, on the other hand, is only done annually, from time to time when necessary. However, its frequency increases significantly with the size of the company. Companies are moderately satisfied with the current employee performance measurement and evaluation. They are therefore aware that there is room for improvement. In their opinion, the introduction of a performance management system in the future would make a significant contribution to solving the problems discussed in the research. In doing so, it would also contribute to the improving of the company's business performance at the same time. Our development objective could be to provide guidance in this area for the future.
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The Effect of the Economic Crisis on Foreign Currency Loan Holders
5-12Views:93Since the appearance of the foreign currency denominated loan it has received a lot of good and bad criticism because - due to the crisis of 2008 - the exchange rate movements and the loan instalments increased. While the foreign currency credit was favourable at the time of borrowing, later it became a big problem for the borrowers. The crisis of 2008 was unexpected for the countries who have foreign currency loans, and who did not have crisis management mechanisms which could help to manage the crisis. Because of the crisis more and more people have got into trouble about their increasing loan instalments. Since 2008 the Hungarian government has been trying to help the Hungarian people with crisis management measures, like exchange rate pegging, home protection action plan, repayment at a fixed exchange rate, converting the loan into Hungarian forint, etc. Since February 2015 the compulsory conversion of loan into HUF has been in force and it has helped a lot of people having a foreign currency loan but there are still people who cannot take advantage of the settlement and need similar state help to decrease their credit burden. So unfortunately the problem of people having a foreign currency loan has not been solved completely but we are on the good track.
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SWOT analysis on management information system of University of Debrecen
55-60Views:268In 2009, an SAP-based management information system (MIS) has been implemented at University of Debrecen (UD). After the introduction of the system, in 2014, MIS Centre – the organisation responsible for operation – has been established. The MIS of UD operates functionally, however, it has wider range of uses and the opportunities offered by the system have not yet been fully exploited. In our paper, SWOT analysis was used to present the currently unused functions of MIS and based on the results, we propose suggestion for development.
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Differential supply management by age in hotel tourism products
27-33Views:144In the development of hotel product strategies, the proportion of diversification and differentiation is a major decision that the hotel offers a wider range of services, which will help to find most suitable for guests, or narrows down its targeted segments and provides them with specific supply elements. One segmentation aspect could be the age of guests. The most prominent and identifiable age group in the supply is the senior, which has always been important for hotels. They have the off-season demand, predictable and well-known needs, their satisfaction is easily accessible. The research is looking for the answer to the question of whether the hotels have the opportunity of acquire the senior segment and what are the special features of the products recommended for them. Parts related to the topic of tourism marketing literature have been reduced to the accommodation services in the secondary information processing section of this paper. This is followed by the identification of the segment's booking and residence habits. Primary analysis of supply will be by observation of collecting and comparing the hotels' offerings to senior guests
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AN EXAMINATION OF INVENTORY MANAGEMENT OF A STORE IN DISADVANTAGED SUBREGION
Views:83How a retailer can manage in Tiszasas, in one of the villages of the most disadvantageous districts in Jász-Nagykun-Szolnok County, among extremely unfavorable micro environmental factors where customers have especially low discretionary incomes. Our objective was to estimate how the improving stock management contributes to the growing turnover.
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Precision Farming as an Ecological Approach to Production?
19-25Views:88Ecology is ot en suppressed compared to produci vity, which makes us believe that economy is more important than ecology. With the growth of social need for traceability, food safety and food security, the trend is to turn away from conveni onal technologies. The ecological approaches all must cope with signifi cant loss of yield, which hinders their wide applicai on. Precision farming can be an opi on for the management to keep the high yield levels and decrease inputs at the same i me. The authors analyse, according to primary and secondary sources, precision farming compared to conveni onal and ecological farming to see the advantages and drawbacks of the diff erent technologies.
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Skills related to EU Projects
113-119Views:101Our country with its accesion to the European Union in 2004 became eligble to use EU funds for its national developments. More than 7,8 billion Ft had already arrived in Hungary during 2007- 2013. The allocation and the use of EU funds represent a unique and never returning oppurtunity but also a great responsability for Hungary. While infrastructural projects (e.g roads, urban rehabilitation, fulfillment of derogation obligations) has dominated the 2004-2006 and 2007-2013 periods, the Széchenyi 2020 National Development Programme focuses mainly on economical development, 60% of the 8 200 billion Ft allocated EU funds will serve the cause of reviving and boosting the economic growth. Besides this, environmental protection, employement, innovation and the knowledge economy will represent also main focuses for the use of EU funds in Hungary. Where ever we look we see the the multitude of results of EU funded infrastructural, human, and research projects. In the 2014-2020 period even young professionals graduating from Szolnok College will be able to become potencial applicants for EU funds. During the course „Projects, from application to materialization” iniciated within the Bethlen István Specialized College
students were able to get acquainted with the basics of project writing, project terminology and project management. -
Sopron−Fertő, as a priority tourism development area
9-14Views:138In 2016, the organizational management of tourism in Hungary has changed, the basis of which was defined in the CLVI. Tourism Development Act of 2016. The law puts the focus of tourism development on the tourist areas, which aims to make the destinations able to renew their competitive travel offers in the short term for both foreign and domestic guests who are looking for experiences or have higher specific spending. One of the five priority tourism development areas named by the Government until September 2017 is the Sopron-Fertő destination. Based on the 122 completed questionnaires, it can be stated that five towns (Sopron, Bük, Hegykő, Fertőd and Nagycenk) in the Sopron-Fertő priority tourism development area are known among households participating in domestic tourism.
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Thoughts about the environmental flow – in terms of Dráva
100-106Views:77The importance of sustainability in today’s water management is unquestionable. Therefore, it is also recommended to apply the principle of sustainability in river management, such as it is the aim of the ongoing Ancient Dráva project. The term, environmental flow, intends to comprise a complex methodology not only from biophysical but also from a social angle; considering the different aspects of each method. Our target is to determine a possible holistic method which could be applied to the Dráva and its hungarian floodplain in oder to find a possible solution to the reconnection of the oxbow lakes into river mechanism. Our research is mainly based on hydrological data (Qmin, Qmax, Hmin, Hmax), but we will consider the special needs of the ecological environment, too.
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Research Findings in Logistics
48-52Views:40The objective of our study is to present the case studies related to logistics and supply chain management which were studied and analyzed in the 2011 / 2012 academic year by a research group, which was established by the István Bethlen College (Szakkollégium). In our article we do not wish to give a theoretical overview of the two major topic areas because of the scope of the topics, but we try to present the problem and the possible solutions supported by practical examples.
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DIFFERENTIAL SUPPLY MANAGEMENT IN TOURISM - HOTEL PRODUCTS FOR SENIORS
44-51Views:120Differential hotel product strategies include segment-specific programs. The senior age group has always been important for hotels. They have the off-season demand, predictable and well-known needs, their satisfaction is easily accessible. The research is looking for the answer to the question of whether the hotels have the opportunity of acquire the senior segment and what are the special features of the products recommended for them. Parts related to the topic of tourism marketing literature have been reduced to the accommodation services in the secondary information processing section of this paper. This is followed by the identification of the segment's booking and residence habits. Primary analysis of supply will be by observation of collecting and comparing the hotels' offerings to senior guests.
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Vermicomposting of communal sewage sludge
52-60Views:120The proper management of communal sewage sludge is a priority aim in today’s environmental protection. Among the possible technologies one environmentally sustainable sludge treatment technology can be the vermicomposting of communal sewage sludge. Before the successful operational level vermicomposting is absolutely necessary to investigate the process of vermicomposting in laboratory controlled conditions. In our studies vermicomposting of communal sewage sludge was carried out by comparing two earthworm populations in laboratory. During 6-week experimental period the temperature (with soil thermometer) and the redox potential (with ORP portable device) were measured every other day. The weekly, measured, basis parameters were the compost visual appearance, color and smell, pH (H2O), dry matter content, organic matter content, EC (conductivity), from which the total salt content can be calculated, total nitrogen content, phosphorus content (P2O5), potassium content (K2O), calcium and magnesium content, humus content (H%), determining the humus quality according to Hargitai’s method and dehydrogenase enzyme activity. It can be concluded from the results that the vermicomposting of studied communal sewage sludge has started and keeps going. The basic physical and chemical parameters (e.g. temperature, humus quality and quantity) support the changes. The results of humus quality and quantity which are priority variables of agriculture use show average increasing despite the initial recession. The changes of the important chemical parameters (nitrogen, phosphorus, potassium) in nutrient management were developed favorably. In our presentation the previous laboratory results are described.
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BUDGET AND PUBLIC DEBT FINANCIAL STABILITY IS A PREREQUISITE FOR SUSTAINABLE GROWTH
1-21Views:108The central thought of this article is the relationship between the stability of public finances and the sustainable economic development of the country. The paper aims to find an answer to the question to what extent the outer and inner conditions of the social and economic functioning have contributed to, and hindered the domestic development in the quarter of the century after the change of the regime. The article proves that stability and growth are predisposed to strengthen each other. In absence of financial stability, we cannot talk about competitiveness as a prerequisite for the sustainability of growth, or in a wider sense, the realization of the public good. The latter can be observed basically in the fact that the interests of financial stability and growth are in equilibrium and the satisfaction of socio economic needs is realized in the frame defined by them.
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The Analysis of the Introducti on of Flavored Beers’ by Channel Management Tools
74-81Views:38Although in recent years there has been an innovati ve development in the market of fl avored beers Radlers are new products. That is why I have chosen this topic; there are only few studies on this subject. I would like to get to know the diff erent channel strategies and tools that are used in practi ce. In my research I interviewed a manager of one of the biggest companies and used quanti tati ve methodology to fi nd out the opinion of area managers.
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OPPORTUNITIES OF TICKETING SYSTEM IN THE AGE OF DIGITALIZATION
Views:118Nowadays there are plenty of tools what the firms have in order to achieve problem-solving and their chosen method can refer to the current lifecycle and digital maturity of the organization. The most common application in the case of bigger enterprises is the ticketing system. Apart from the rapid changing technologies some new opportunities can be brought to life like innovative functionalities or even application integrations. Very important aspect the scalability is as people put focus on at the first phase of implementing thus other divisions of the corporation can benefit from its transplantation.
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DYNAMIC PRICING AND STRATEGIC CONSUMERS: CHALLENGES AND COOPERATION IN THE HOTEL SECTOR
Views:154A few decades ago dynamic pricing was a magic word in hotel industry. It was considered a mythic activity, and therefore, operators and owners expected that its introduction would result in a drastic increase in profitability. Then it turned out that it required systematic data collection, the best possible IT background in terms of the resources, and the presence of specialists. It can be accepted as a fact, that those who stayed out were left behind. However, which direction did those who joined take? What did they achieve? It became an independent activity with several trends and connection points. It can rightly be called the cornerstone of hotel industry yield management. In my review, I intend to show the present state of the hotel industry in the area of dynamic pricing. However, the representatives of each trend have a common goal: maximising their revenues in the long term.
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Tracebility in vojvodina's spice prepper production
208-214Views:113The spice paprika production has a tradition in our region; however there is a risk that due to the price competition products with dubious origin or lower quality might be included into the supply chain. This could be resolved using product-traceability in the most effective way, which is also supported by legislation. Processing plants operate such food safety and quality management systems that are strongly committed towards implementation of the product traceability systems. However, we have experienced that some spice paprika processors operate their management system an “island-like” manner: there is no cooperation with other spice paprika processing companies in the field of procurement and transparency. We believe that could be beneficial to establish a public traceability system/database for buyers in order to prove the product origin in a transparent manner. It would be worth for spice paprika producers the LocalG.A.P program/standard issued by the Food Plus to be revised for spice paprika cultivation, with this standardized and comparable food-safety and traceability criteria could be reached for producers. There is a need for such an independent, non-profit association in order to realize all of that, which could elaborate and continually develop the production criteria by experts, as well as could be overseen and managed the traceability related database.
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DEVELOPMENTAL STAGES OF STRATEGIC THINKING AND STRATEGIC MAKING
Views:78This article is about developmental stages of strategic thinking, detailing the era of strategic planning and strategic management, and their differences.