Vol. 6 No. Különszám (2013)
Articles

The Analysis of the Introducti on of Flavored Beers’ by Channel Management Tools

Published August 6, 2020
pdf (hun) (Magyar)

APA

Eszéki, G. (2020). The Analysis of the Introducti on of Flavored Beers’ by Channel Management Tools. Economica, 6(Különszám), 74–81. https://doi.org/10.47282/ECONOMICA/2013/6/Különszám/4461

Although in recent years there has been an innovati ve development in the market of fl avored beers Radlers are new products. That is why I have chosen this topic; there are only few studies on this subject. I would like to get to know the diff erent channel strategies and tools that are used in practi ce. In my research I interviewed a manager of one of the biggest companies and used quanti tati ve methodology to fi nd out the opinion of area managers.