Articles
The Analysis of the Introducti on of Flavored Beers’ by Channel Management Tools
Published:
2020-08-06
https://doi.org/10.47282/ECONOMICA/2013/6/Különszám/4461
Author
View
Keywords
License
Copyright (c) 2013 College of Szolnok
This work is licensed under a Creative Commons Attribution 4.0 International License.
How To Cite
Selected Style:
APA
Eszéki, G. (2020). The Analysis of the Introducti on of Flavored Beers’ by Channel Management Tools. Economica, 6(Különszám), 74-81. https://doi.org/10.47282/ECONOMICA/2013/6/Különszám/4461
Abstract
Although in recent years there has been an innovati ve development in the market of fl avored beers Radlers are new products. That is why I have chosen this topic; there are only few studies on this subject. I would like to get to know the diff erent channel strategies and tools that are used in practi ce. In my research I interviewed a manager of one of the biggest companies and used quanti tati ve methodology to fi nd out the opinion of area managers.