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The Analysis of the Introducti on of Flavored Beers’ by Channel Management Tools
Published August 6, 2020
74-81

Although in recent years there has been an innovati ve development in the market of fl avored beers Radlers are new products. That is why I have chosen this topic; there are only few studies on this subject. I would like to get to know the diff erent channel strategies and tools that are used in practi ce. In my research I interviewed a manager... of one of the biggest companies and used quanti tati ve methodology to fi nd out the opinion of area managers.

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