Vol. 10 No. 2 (2019)

Differential supply management by age in hotel tourism products

Published August 21, 2020
Márta Kóródi
Tourism and Catering Department, Business Administration Faculty, John von Neumann University
pdf (eng)


Kóródi, M. (2020). Differential supply management by age in hotel tourism products. Economica, 10(2), 27–33. https://doi.org/10.47282/ECONOMICA/2019/10/2/3747

In the development of hotel product strategies, the proportion of diversification and differentiation is a major decision that the hotel offers a wider range of services, which will help to find most suitable for guests, or narrows down its targeted segments and provides them with specific supply elements. One segmentation aspect could be the age of guests. The most prominent and identifiable age group in the supply is the senior, which has always been important for hotels. They have the off-season demand, predictable and well-known needs, their satisfaction is easily accessible. The research is looking for the answer to the question of whether the hotels have the opportunity of acquire the senior segment and what are the special features of the products recommended for them. Parts related to the topic of tourism marketing literature have been reduced to the accommodation services in the secondary information processing section of this paper. This is followed by the identification of the segment's booking and residence habits. Primary analysis of supply will be by observation of collecting and comparing the hotels' offerings to senior guests