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• EXPLORING THE MEDIATION EFFECT OF PERCEIVED USEFULNESS ON CROP DIVERSIFICATION DRIVERS AMONG SMALLHOLDER COCOA FARMERS IN TANZANIA

  Godfrey Molela

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  263

  The living standard of smallholder cocoa farmers in Tanzania was still low despite the recent transformation in marketing structure which led to the sharp rise in price. This study aimed at examining the drivers for smallholder cocoa farmers in Kilombero, Tanzania to engage in multiple crops farming as the means of poverty alleviation. Based on the cross-sectional survey design, primary data were collected from 501 cocoa farmers obtained through a random selection process that was conducted in their respective 162 agricultural marketing and cooperative societies (AMCOS) found in Kilombero. Results from covariance-based structural equation modeling (SEM) revealed that, cocoa market price, payment waiting time, farm size and cocoa farm income played significant roles in cocoa farmers’ decisions to invest while taking into account their perceptions of success. It was only the off-farm income factor that was found to have no statistical significance on farmers’ decision to invest while considering the mediation effect of perception. The study just assessed the investment decisions by smallholder cocoa farmers in Tanzania. Policy makers need to enhance the marketing factors such as cocoa price and payment time to boost farmers’ financial muscles. Meanwhile, farmers themselves are advised to take measures to boost production by increasing farm sizes while adopting better agronomic as per extension officers’ training.This study contributed to knowledge gap by exploring the cocoa-related factors that affect the stallholders’ decision to invest in crop diversification other than the non-cocoa factors that were investigated in previous studies.

• DECODING THE BLOCKCHAIN PRODUCTIVITY PARADOX IN SMES: A QUALITATIVE INVESTIGATION OF COGNITIVE BARRIERS AND INSTITUTIONAL PRESSURES

  Péter Nagy

  Views:

  45

  While blockchain technology (BCT) has emerged as a disruptive force capable of redefining trust and transparency in global supply chains, its adoption among Small and Medium-sized Enterprises (SMEs) remains critically low, resulting in a severe digital productivity paradox. Existing literature predominantly attributes this technological lag to financial constraints and complex technical requirements. This study challenges the traditional cost-centric paradigm by exploring the underlying cognitive, organizational, and institutional factors driving SME decision-making. Utilizing a qualitative, exploratory research design, 22 semi-structured in-depth interviews were conducted with strategic decision-makers across five SME sectors in Hungary. The theoretical framework synthesized the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and Institutional Theory. An innovative "negative proof" thought experiment—assuming 100% external funding—was applied to rigorously isolate cognitive barriers from financial constraints. The findings reveal that the primary barrier to adoption is a fundamental cognitive gap: the lack of technological awareness, profound fears regarding transparency (e.g., GDPR conflicts, trade secrets), and exceptionally low perceived business usefulness. Furthermore, SME innovation strategies regarding decentralized networks are structurally reactive. Adoption intentions are almost exclusively driven by coercive institutional isomorphism—specifically, the mandates of dominant multinational partners and regulatory compliance—rather than internal innovativeness. These insights emphasize that BCT must be treated as a socio-technical system, necessitating proactive mentoring from large corporate integrators and targeted regulatory frameworks to bridge the technological divide.