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Consumer willingness to pay a premium for a functional food in Ghana
51-59Views:218Interest in functional foods has been growing in sub-Saharan Africa due to consumer concerns with diet and nutrition. This paper analyses consumer awareness, perceptions and effects of the determinants of consumer willingness to pay (WTP) a premium for Moringa bread in Ghana. An ordered probit model is employed. The empirical results indicate that consumer knowledge of the nutritional and health benefits of Moringa bread is what matters most to consumers in respect of their WTP a higher premium for the product. Consumers with knowledge on Moringa products are more willing to pay above 50% price premiums for Moringa bread. Fruitful policy recommendations are made in the paper.
JEL code: D12
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HOUSEHOLDS’ FOOD CONSUMPTION BEHAVIOUR DURING COVID-19 PANDEMIC: EVIDENCE FROM RURAL HOUSEHOLDS IN SOUTH AFRICA
Views:164The food consumption behaviour of households has been affected by the lockdown restrictions that were implemented to reduce the COVID-19 infection rate. This study was aimed at analysing the food consumption behaviour of rural households during the COVID-19 pandemic in South Africa. To achieve this, a simple random technique was used to collect data from 120 in Merry Pebble (MP) Stream Village. Thereafter, an Ordered Probit Model was used to examine the extent to which households have increased, decreased or maintained the same quantity of food consumed during COVID-19. The results indicated that 46.7% of the rural households had consumed less food during COVID-19 pandemic, 32.5% consumed about the same amount of food, and 20.8% consumed more food. The variables that contributed towards a decrease in food consumption are employment status, household size, loss of income, and social relief grants. On the contrary, bulk buying and food parcels had stabilised food consumption, while the number of employed people in a household and food bought from restaurants contributed towards an increase in food consumption during COVID-19 pandemic. With regard to consumption behaviour per food item, fresh produce, meat, snacks and fast food were consumed less during COVID-19, while there was a constant consumption in dairy products, and an increase in consumption of canned food, frozen food, prepared food, grains and water. The study recommends that the government should continue with the economic and social relief programmes that were created during COVID-19, as they play an important role in increasing and stabilising food consumption by rural households.
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Analysis of household crop commercialization in Nigeria
Views:316Nigeria is experiencing a gradual shift from subsistence to commercialized agriculture, thereby increasing involvement and activities at different nodes of agribusiness. Participation of farmers in markets is an important determinant of well-being and development, and one of the pathways towards economic growth. This study analysed household crop commercialization in Nigeria. The secondary data used were the General Household Survey (GHS, 2018) Wave 4. Data were analysed using descriptive statistics, household crop commercialization index (HCCI) and ordered probit regression model.
Mean age of Nigerian farmers was 50.04 years (±15.22), majority (85.68%) were male, married (82.51%), and 72.14% had formal education. Farming is viable in all the geopolitical zones and majority (87.64%) of the farmers were from the rural sector, holding a mean total plot size of 12.61(±15.63) hectares, and planted 3 crops on the average. The most produced crop categories are cereals (46.75%), tubers (20.70%) and legumes (19.00%); legumes and cereals are highest in the North, and tubers in the South. Subsistence households were 32.81% (HCCI=0), only 1.71% of the households were fully commercial (HCCI=100), while semi-subsistence households (0≤HCCI≤100) constitute 65.48%. Years of education (p<0.05) and crop production in North East and North West zones (p<0.01) constrain commercialization, while at p<0.01, crop production in the rural sector and the South zones, and increased land holding are the drivers of household crop commercialization in Nigeria.
Nigerian farming households are mainly semi-subsistence and are diversified in crop production. Nigeria relies more on market participation of the semi-subsistence households, through their marketable surplus, to feed her teeming population and for exports. Further attention on rural infrastructure development in all geopolitical zones and awareness creation on producing market oriented products will increase agribusiness activities. This will generate green decent jobs that will take unemployed youths off the streets of urban centres. This is in tune with the economy diversification bid and the new Nigeria Economic Sustainability Plan of the Federal Government of Nigeria.
JEL CODE – Q13