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• TODAY'S CONSUMERS ON THE MARKET IN CSÍKSZEREDA (MIERCUREA CIUC)

  Emőke Katalin Péter

  László Illyés

  Views:

  274

  Due to the geographical situation of Harghita County, farming mostly in small agricultural areas encourages farmers to engage in more integrated agricultural activities. As a result, more and more farmers who are open to development are starting to appear on local markets with processed products. The traditional knowledge passed down from generation to generation on small local farms is similar in families living in each area and therefore socially reinforcing. Older farmers in our countryside have mostly shied away from the new knowledge of the mega-manager, but their younger, more highly skilled counterparts are more willing to open up to new knowledge.

  The demand for local products with a historical basis has been gradually increasing in recent years. To save costs, they also sell their products at the market themselves. In order to meet today's consumer needs, in addition to the production, processing and packaging of raw materials, producers must also think about branding, logistics and design. Customer relations and quality communication are essential for a well-functioning business (PG Balogh et.al, 2021)

  In Harghita County, farmers running a traditional small-scale farm mostly face marketing problems. At the same time, the demand for high quality products produced in a sustainable way is increasing.

  The aim of our empirical study is to investigate the expectations of consumers visiting the Traditional Products Fair in Csíkszereda (Miercurea -Ciuc) using artificial intelligence methods. These habits have their origins in the market habits of the past centuries, therefore, our research tries to reveal the atmosphere of the markets of the past.

   

• SOCIOECONOMIC DETERMINANTS OF THE INTENSITY OF MUSHROOM COMMERCIALISATION IN GREATER ACCRA REGION, GHANA

  Emmanuel Anobir Mensah

  Lawrence Acheampong

  Enoch Kwame Tham-Agyekum

  Views:

  408

  Fungi, such as mushrooms, have the unique ability to decompose and convert obstinate organic substances into protein, thereby improving nutrition, increasing food security, fostering sustainable agricultural production, and generating income for farmers. Since the 1990s, the Ghanaian government, through the Mushroom Unit of the Food Research Institute of Ghana, has promoted the cultivation and commercialization of (oyster) mushrooms in Ghana as an additional source of income for the urban poor. This study used a cross-sectional survey design, questionnaires, and validated structured interview schedule instruments to collect data from 153 mushroom farmers in the Ga East and Adentan Municipalities of the Greater Accra Region to determine the intensity, degree, characterisation, and factors that influence the intensity of oyster mushroom. The Crop Commercialization Index, frequency, mean, standard deviation, Two Stage Least Square regression and Ordinary Least Square regression were used to analyze the data. The results showed a low intensity (GHC 10202.20) but a high degree (75%)of oyster mushroom commercialization in the study area. The vast majority of oyster mushroom farmers (95%) were highly commercialized, selling more than half of their oyster mushroom output. Except for age, farmers' level of formal education, land ownership, and production volume of oyster mushroom all positively influenced the intensity of oyster mushroom commercialization. The Food Research Institute, the Ministry of Food and Agriculture, and development organizations should step up efforts to increase oyster mushroom production and attract educated, young, and unemployed people to oyster mushroom ventures.