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• Knowledge needs in rural tourism in Czech Republic

  69-72

  Ludmila Dömeová

  Rudolf Zeipelt

  Views:

  129

  Rural tourism has gone through an important development, but in the Czech Republic has only been possible to run a private business only in last 18 years. In Czech Republic that form of tourism is not very widespread, although there is great potential in it and the neighboring countries such as Austria or Germany are on a much higher level. For more intensive development and better competitiveness on the marker a proper education is necessary especially on the secondary level. An inquiry investigation has been provided. The responders were owners and operators of small businesses in rural tourism. The first part of the questionnaire was focused on the matters of ownership, running the business, promotion, internet services, etc. The subsequent part of the questionnaire gathered the information about the capacity of the places, the types and prices of accommodation, and the facilities. It also surveys the surroundings of the place – both natural and cultural sights.The survey has brought interesting facts about the level of the rural tourism of selected regions.The inquiry investigation was made by trained persons who gathered much information above the framework of the questionnaire. Many demands and complains were concerned with lack of specialized education, needs of new study programs and branches. There are many specifics of this branches, the most important is that there are more than 90% of micro firms. If we want to keep the special features of the rural tourism we have to prepare future entrepreneurs and employees in completely different way than those for big hotels, spas or congress centers. The contribution deals with the present status of rural tourism in Czech Republic and the educational need of the people involved.

• Human resource aspect of agricultural economy – challenges of demographic change

  163-167

  Alexandra Rajczi

  Péter Vörös

  Krisztina Dajnoki

  Views:

  169

  Over the past decades, the agrarian policy has tried to contribute to the catching-up of the rural areas with varying dynamism and aid scheme. However, its result is significantly below expectations. Nowadays, the age composition of the population living in rural areas reveals an unfavourable picture; the rate of the elderly, deprived persons and people being inactive from the aspect of employment is high and it is also combined with the low educational levels. The young generations and intellectuals leave the rural areas and, consequently, the rate of the active population continues to grow narrow as well as the proportion of young and skilled employees decreases. As a consequence of changes in the past decades, the rate of agricultural employment has not led to an intensive change but a failing change in extensive direction which lays off jobs. Nowadays, this process also determines the Hungarian rural society. In the sector, the need for employment diminishes as a result of the development in technology and due to the expansion of services sector. The purpose of our study is to present and analyse the human resources of our country’s agriculture by skill level and age group and compare it with the needs of companies, by doing this we try to compare supply and demand. In details, based on secondary data source, we investigate the agricultural labour force and try to confront it with the advertisements of job search portals (three of our job search portals based on our predefined criteria), by which we achieve a current picture of the agricultural human resource circumstances.

  JEL Code: J43

• The role of emotions and perceived control in the recovery strategy of service companies

  65-68

  Krisztina Kolos

  Zsófia Kenesei

  Views:

  125

  The purpose of this study is to investigate the effectiveness of service recovery tactics. The reseach included a qualitative study based on 30 interviews with customers and employees of a telecommunication company. This was followed by a quantitative study using between subject experimental designs based on scenarios. Our research results suggest that employees’ positive emotions and perceived control during the recovery process make consumers more satisfied.

• On the conveyor belt of public employment programs between 2009 and 2013 in Hajdúböszörmény

  81-88

  Judit Oláh

  Andrea Szabó

  Views:

  122

  Present study focuses on the national and European popularity of public employment programs within the Active Labour Market Policies (ALMP) between 2009 and 2013, and emphasizes the lack of their transitive effects by two national empirical researches. It is a crucial question at either the governmental level or the local level or even at the level of the people that after the participation whether the supported employees can find a job, whether the programs have transitive effects or the possibility of re-employment is greater. 50% one-time participation defined in the first hypothesis was examined in two empirical studies. In the first case this ratio was verified neither in input sampling (45,6%) nor in output sampling (40,83%). In case of the sampling in 2013 it was successful (78%). In Hajdúböszörmény revealing the situation of the labour market we concluded that practically people after the supported employment have minimal chance to find a job, there are still negative tendencies in the primary market, and local government tries to struggle with the price by utilizing public employment as a single tool. The two empirical sampling drew the attention that the lower the transitive effects of the examined programs are, the stronger the phenomenon of locking-in and rotating is.

• L’Antica Pizzeria da Michele as a Case Study of Traditional Speciality Guaranteed and International Franchising

  17-23

  Andrea Gatto

  Views:

  434

  This work explores the case study of L’Antica Pizzeria da Michele as a best practice of traditional speciality guaranteed and international franchising. Besides being one of the most ancient and successful pizzerias in Naples, da Michele is renowned all over the world for the quality of its raw products, dough processing, and output. In the last years, da Michele also started pioneering the pizza production and commerce industry with an innovative franchising model and a new company appointed to managing this latter business. This work makes use of in-depth interviews and data collected on the field. For such scope, top managers and employees of both the local and the international companies were interviewed. The study finds that da Michele managed to become a benchmark for territorial food products and, more recently, for high-standard franchising, jumpstarting a successful brand-new company and food business project.

  JEL Classification: O13, Q13, Q16, Q1