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Is it worth being socially responsible?
73-80Views:356Several definitions for corporate social responsibility (CSR) exist and these vary greatly as to the activities it should cover and their motivators. Among the benefits of CSR are positive marketing/brand building, brand insurance and employee loyalty. Numerous arguments against CSR prevail, e.g. social responsibility is not a problem that belongs in the sphere of activities a corporation should be addressing or even that CSR distracts businesses from addressing the primary need to concentrate on sales. Thus, the strong economic question: is CSR worth it? In 2014, we carried out a representative survey in Hungary, in which the effects of responsible business practices on consumer purchase behaviour were studied. With our research results, we could show that there is a considerable gap between the apparent interest of consumers in CSR and the limited role of CSR in purchase behaviour.
JEL classification:M104
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Use of methods and tools for an effective small and medium-sized enterprise in Szabolcs-Szatmár-Bereg county in Hungary
Views:373Small and medium-sized enterprises form the engine of the Hungarian economy, both in terms of their number and their employment rate. Therefore, the efficient operation of this sector is in the interest of many economic actors. However, experience shows that today's SME sector still needs to develop in many ways to become efficient. This study aimed to analyze whether SMEs use the necessary methods and tools to be efficient. Planning and the development of strategy are very important methods and tools for efficient and organized work, as it defines and clarifies the direction taken by an enterprise. However, the survey and the in-depth interview showed that they are not necessarily considered important for the participating SME leaders. According to the interview, one of the reasons is that SME leaders have a better understanding of everyday tasks and their implementation than the managers of large companies. Furthermore, in most cases, the SME leader is personally involved in everyday work. This provides the advantage of having the opportunity to fully understand the enterprise, thus managing, and developing it more effectively, as he or she can intervene more flexibly, faster, and more accurately if necessary. However, due to the small size of the organization, the manager also must perform the tasks of several functions (marketing, management, finance, etc.), which require multidisciplinary knowledge and skill. In SMEs, due to their specificities, it is difficult to apply best practices in large enterprises in both management and various functions.
JEL code: M21
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CHANGE LEADERSHIP IN PROFESSIONAL SPORT– BASED ON INTERNATIONAL AND NATIONAL EXAMPLES
Views:226Accelerated and turbulent changes – partly driven by external operating environment – are determining day-to-day operations and operational decisions of organizations. They need to be able to respond appropriately, in line with their strategy, yet proactively, in order to maintain competitiveness and future prospects. This is also the case in the world of sport. Our focus is on professional sport – on a domestic sport federation and on one of the most successful clubs in Hungary. The study attempts to adapt the change management theory to professional sport to make it strategic and proactive by creating adapted basis for change management rather than change. Primary and secondary sources were processed using qualitative methods. We investigated three areas of change management / leadership: financial strategy, organization of international sport events and facility management. We conclude that change leadership can be identified in practices of the sports organizations studied, and the theoretical framework can be adapted and applied.
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Multifunctionality of agriculture, public policies and scientific evidences: Some critical issues of contemporary controversies
53-58Views:253Various theoretical models of public policy analysis are used to treat situations of decision-making in which public deciders have to take into account the multifunctionality of agriculture. For some, science-society relations are not really problematical. Others acknowledge the current attempts of these policy-makers to find adequate scientific knowledge, and the difficulties they encounter. These difficulties stem partly from the very content of knowledge produced by research. Could other modes of production be more efficient? The status of the knowledge produced by these approaches is a subject of debate. Bridging the divide between science and policy more effectively is not only a question of knowledge brokerage.Accessibility and reliability of the existing evidences are also problems to be addressed. The debates around evidence-based practices may provide some landmarks in this new situation although they also emphasize the limits of the tools that can be built for this purpose.
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Environmental management activities of NHL teams
Views:388Over the past two decades, the sports sector has paid increasing and growing attention to understanding sustainability, including the environment, and in particular what can be done in practice. The purpose of this study is to examine the environmental CSR measures adopted by professional hockey teams in North America.
To answer my research question, I used a comparative analysis based on secondary data sources. For all 32 teams, I examined the available reports and their information on CSR activities, the information published on the teams' websites, and the research results related to the teams. I have selected 3 teams (Minnesota Wild, Pittsburgh Penguins, Seattle Kraken) that are at the forefront of the issue under study, using an evaluation system based on international literature, and case studies to showcase good practices that can serve as examples for the sports sector.
JEL Code: Q56
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Cross border co-operation in rural areas giving the example of Bihar region
39-45Views:239After the political changes in 1990-ies in Hungary and in East-Central Europe the process of forming cross-border regional cooperations reached a new period. The border regions of the different national states join to encourage co-operation. The most remarkably connected system in our region is the Carpathian Euroregion. This paper deals with one of the most successful initiatives started between Hungary and Romania. The most outstanding co-operation of the past few years exists between the settlements of the former Bihar County which territory today belongs to two countries. The aims of the paper are to research the development of the border region; to reveal the factors of the cooperation and to observe the possibilities for the development. To obtain the goals desktop research, cluster analysis and data analysis were used, as statistic methods. The results emphasize that the development and renewal of the cross-border co-operations were supported by historical factors and good practices adapted from Western Europe. Although economic backwardness or the administrative problems are against the cooperation, historical economic connections facilitate the common work in the Hungarian-Romanian border region.
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