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• Willingness to pay for locally produced organic foods by urban consumers in Sri Lanka

  15-22

  S.H.P Malkanthi

  Views:

  638

  Organic food consumption is gradually increasing among Sri Lankan consumers due to an increased awareness on healthy food. Some consumers ready to pay more for organic food, but it varies according to many factors. Therefore, the main objective of this study was to evaluate the urban consumers’ willingness to pay (WTP) for organically produced food in Sri Lanka. The specific objectives of the research were to investigate the socio-economic factors, the level of awareness on organic food, the present situation of buying, and the level of additional price ready to pay and analyze the impact of socio-economic factors on consumers’ willingness to pay. The research was conducted in urban Sri Lanka, covering capital cities of six urban districts of the country; Colombo, Galle, Gampaha, Kandy, Kurunegala, and Rathnapura. Data were collected from November 2016 to May 2018, from 600 consumers, by selecting 100 consumers per city. Data analyses employed were a descriptive analysis and binary logistic regression. Results revealed that, the most of the consumers were females, married, and with a comparatively higher level of education and monthly income. Most consumers had a significant level of awareness about organic food. A lesser proportion of consumers (24%) buys organic food at present, while the majority (52.4%) was willing to pay an extra price. Out of these consumers, the highest percentage (29.3%) prefers to pay 26% to 50% premium prices. As per the results of logistic regression, age, gender, monthly income, and education were the deciding factors for consumers’ willingness to pay a premium price for organic food. Results of this research are helpful for the development of production and marketing strategies and awareness programs for urban consumers on local organic food products.

  JEL CODE: Q1, Q13

   

• Feeding the planet and the role of the Common Agricultural Policy (CAP)

  7-13

  C.P. Veerman

  Views:

  213

  Keynote speech held at the Second AGRIMBA-AVA Congress 2011 on Dynamics of International Cooperation in Rural Development and Agribusiness, 23-24 June, 2011, atWageningen, the Netherlands.

• EMPOWERING RURAL WOMEN THROUGH AGRIPRENEURSHIP: A PATHWAY TO JOB CREATION AND ECONOMIC SUSTAINABILITY

  Freda Fidelis

  Adeyeye Mercy Modupe

  Jacob Abu Alabi

  Views:

  3

  The Rural Women Agripreneurship Empowerment Index (RWAEI), a multifaceted instrument for assessing the empowerment results of agripreneurial engagement among rural women in Northeastern Nigerian regions affected by conflict, is introduced in this study. The study examines how access to mechanization, farm production, hired labor, and market engagement contribute to long-term economic inclusion, decision-making authority, and community leadership in addition to job creation. It is framed within Sen's Capability Approach and Gendered Institutions Theory. The study uses confirmatory factor analysis (CFA), mediation analysis, and structural equation modeling (SEM) to validate the empowerment pathways and build the RWAEI model using data from 1,146 rural women in Gombe, Bauchi, and Adamawa. The findings show that the relationship between agripreneurship and empowerment is significantly mediated by labor employment and machine access.The index provides a context-specific metric for evaluating the agency and resilience of rural women, with a Cronbach's alpha of 0.812. The results back up the combination of focused capacity-building initiatives and gender-sensitive agricultural policies to increase the effect of agribusiness. By shifting from output-based models to capability-focused empowerment assessment, the study advances the conversation around agripreneurship and has wide ranging implications for poverty alleviation, post-conflict recovery, and the implementation of the Sustainable Development Goals (SDGs).