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• Board diversity and firm value; mediating effect of CSR of listed oil firms in Nigeria

  Stephanie M. Chondough

  Views:

  429

  In this empirical study, the mediating effect of corporate social responsibility (CSR) on the nexus between corporate value and board diversity is investigated. However, hypotheses developed for this study were tested with annualized panel dataset of eight (8) Nigerian listed oil and gas firms in the upstream sector spanning 2012 to 2019. Stakeholder theory was used to underpin the study. The study employed three indicators for board diversity (board professionalism, board nationality and board gender), Tobin’s Q and amount spent on CSR. The panel regression results show that looking at the indirect effect in Model One; board diversity has no significant effect on firm value. However, empirical findings indicated that CSR exerts a significant and positive relationship with corporate value. Considering Model Two, the results show that CSR plays a pertinent role in establishing the nexus between corporate value and board diversity, this finding is congruent with stakeholder theory. The study recommends that environmental sensitive firms should maintain an appropriate and balance diverse board as it plays a pertinent and significant role in establishing the nexus between stakeholder relationship and the firms, which can also serve as a mechanism to mitigate manager's opportunistic tendencies behind CSR investment.

  JEL code: L95, M14, M41

• Communication of trainers as one of the means for customer retention in fitness clubs

  35-40

  Éva Bartha

  Szilvia Perényi

  Views:

  550

  Acquiring the adequate communication style is a vital element in trainers’ profession. This research aims to reveal the effects generated via the communicative style by trainers of fitness club customers. It also intends to explore whether communication style has any relation to the regularity of class attendance as well as to the length of training periods which is conceptualised in this paper as trainers’ economic efficiency. Data collection was carried out by structured interviews in a country-side large sport centre. Trainers with at least three training sessions per week (N=20) and their groups (N=160) were interviewed using Rudas (1994) communication style survey and additional selfdeveloped interview protocols. The results revealed that the examined trainers were distributed in all four communications styles, but showing dominance in aggressive and passive styles. The classes of trainers with aggressive and assertive communication style were those that showed the highest and maintained attendance rates. It seems, that classes held by trainers who communicate in a deliberate way and convey positive messages are attended more and in a sustained way. Accordingly, their precisely set targets and explanation of training sessions content correlated with repeated attendance and customer retention. It seems that groups with extended scope of communication are characterised by stronger group cohesion where social relationships could develop easier, which have relations to perseverance and commitment. Therefore development of trainers’ communication skills may be considered as an effective tool for fitness clubs for customer retention.

  JEL code: Z20