Vol. 14 No. 1-2 (2020)
Articles

Analysis of Vision and Mission Statements Characteristics and their Association with Organizational Performance: A Guide to Writing Effective Vision and Mission Statements

Published June 30, 2020
Forest R. David
University of Debrecen, Faculty of Economics and Business

APA

David, F. R. (2020). Analysis of Vision and Mission Statements Characteristics and their Association with Organizational Performance: A Guide to Writing Effective Vision and Mission Statements. Applied Studies in Agribusiness and Commerce, 14(1-2). Retrieved from https://ojs.lib.unideb.hu/apstract/article/view/8846

This paper empirically examines vision and mission statements of Fortune 500 firms for the purpose of identifying and examining specific characteristics and associating these attributes with organizational performance. Additionally, this paper provides a theoretical foundation for the inclusion of various characteristics of vision and mission documents, and thus provides guidance for organizations to develop and revise these important strategic planning documents.

JEL CODE: M21, O21