Articles
The role of corporate branding in Serbian mobile phone operator market
Published:
2009-12-30
https://doi.org/10.19041/APSTRACT/2009/5-6/24
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Keywords
Corporate branding Services & Quality Loyalty & Trust Price Switching and Mobile Network service providers
How To Cite
Selected Style:
APA
Vanka, G. (2009). The role of corporate branding in Serbian mobile phone operator market. Applied Studies in Agribusiness and Commerce, 3(5-6). https://doi.org/10.19041/APSTRACT/2009/5-6/24
Abstract
This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.
