Vol. 7 No. 2-3 (2013)
Articles

Opportunities, problems and pitfalls of nutrition and health claims

Published September 30, 2013
Harry J. Bremmers
Wageningen University, Law & Governance group
Bernd van der Meulen
Wageningen University, Law & Governance group
pdf

APA

Bremmers, H. J. ., & van der Meulen, B. . (2013). Opportunities, problems and pitfalls of nutrition and health claims. Applied Studies in Agribusiness and Commerce, 7(2-3), 97-101. https://doi.org/10.19041/APSTRACT/2013/2-3/16

The provision of reliable food information, for instance by printing an authorised nutrition or health claim on a package of food, makes credence dimensions of a food transparent to the consumer. In Europe, prior­to­use authorisation of nutrition and health claims are mandatory and governed by Regulation (EC) 1924/2006. The aim of this paper is to assess the problems and pitfalls of the European claims regime to food businesses. A legal­economic review is performed, supported by case studies. Strategic factors determining whether or not to claim are of a legal­economic kind. Strategic responses include refraining from the use or application of claims, abstaining from innovation, and/or circumvention of the authorisation procedure. Negative social­economic effects make it necessary to improve the present legal structures with respect to their effectiveness while maintaining the balance between public control and individual freedom.