Bremmers, H. J. ., & van der Meulen, B. . (2013). Opportunities, problems and pitfalls of nutrition and health claims. Applied Studies in Agribusiness and Commerce, 7(2-3), 97-101. https://doi.org/10.19041/APSTRACT/2013/2-3/16
The provision of reliable food information, for instance by printing an authorised nutrition or health claim on a package of food, makes credence dimensions of a food transparent to the consumer. In Europe, priortouse authorisation of nutrition and health claims are mandatory and governed by Regulation (EC) 1924/2006. The aim of this paper is to assess the problems and pitfalls of the European claims regime to food businesses. A legaleconomic review is performed, supported by case studies. Strategic factors determining whether or not to claim are of a legaleconomic kind. Strategic responses include refraining from the use or application of claims, abstaining from innovation, and/or circumvention of the authorisation procedure. Negative socialeconomic effects make it necessary to improve the present legal structures with respect to their effectiveness while maintaining the balance between public control and individual freedom.