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The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users' Repurchase Intentions
90-104Views:1365By 2022, Gen Z and millennial consumers dominated Shopee usage in Indonesia. Similar e-commerce platforms are forced to constantly innovate to remain competitive in the market due to increasing competition. Therefore, the primary focus of e-commerce platform development should be on the user interface, user experience design, and promotions that are appealing and easy to access so that potential customers are inclined to repurchase. This research aims to determine the influence of UI design, UX design, and promotions on the repurchase intention of users of the Shopee application. The sampling method used was systematic sampling. Ninety-six respondents are included in the sample. This study uses descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing for data analysis. SPSS Statistics 28.0 was used for data processing. The study found that user interface design, user experience design, and sales promotions statistically impact the repurchase intention of users of the Shopee application. The results demonstrate the effectiveness of repurchase intent in e-commerce.
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On the Torsional Rigidity of Orthotropic Beams with Rectangular Cross Section
25-30Views:97The paper deals with the torsional rigidity of homogenous and orthotropic beam with rectangular cross
section. The torsional rigidity of the considered beam is defined in the framework of the Saint-Venant theory of
uniform torsion. Exact and approximate solutions are given to the determination of the torsional rigidity. The shape
of cross section is determined which gives maximum value of the torsional rigidity for a given cross-sectional area.
The dependence of torsional rigidity as a function of the ratio shear moduli of beam is also studied. -
Wearable technology usage among students of the University of Debrecen
33-47Views:150The lack of physical activity and the growing prevalence of a sedentary lifestyle are urgent public health problem worldwide. The problem is also typical of the young population, especially university students, who spend most of the day in a sitting position. Technological development is one of the catalysts for the rise of a sedentary lifestyle, nevertheless, thanks to this, many devices have appeared on the market that can be used to encourage physical activity. The widespread of wearable activity tracker devices – wristwatches, wristbands – among the population shows a constantly increasing trend, with a parallel increase in the amount of data collected about ourselves (step count, calories burned, heart rate). The main goal of the present study derives from the recognition of the gap in this field in the domestic sports science literature therefore our focus is on modern information technology tools in the dimension of physical activity. The aim of this study is to assess the attitudes of the university student population towards activity-tracking devices. We conducted a cross-sectional online quantitative survey (questionnaire) among DE GTK students. 340 people filled out the questionnaire correctly. In addition to descriptive statistics, parametric and non-parametric tests (Pearson's chi-square test, Fisher's exact test, t-test, Mann-Whitney test) were used to examine the relationships. The results of the statistical tests were considered significant if p<0.05. We performed the distribution of the variables using the Kolgomorov-Smirnov test. The majority of respondents (55%) have already tried some kind of wearable device that measures physical activity. Every third student (34%) are currently using their device. Those who have not tried these devices so far indicated the price as the primary deterrent. 32% of the students plan to invest in such a device in the future. 39% of device users use an activity tracker bracelet, while 61% use or used a smartwatch. In terms of sex, we did not find any differences in asset ownership. The primary goal of the students (66.8%) was to track their physical activity. The most frequently used function was tracking the number of steps, indicated by 81% of the respondents, followed by heart rate measurement (67%). Most of them (69%) set some kind of goal regarding their number of steps. According to every third student, they moved more as a result of the device and managed to maintain the increased level of physical activity. 44% of the students claimed that their physical activity did not change despite using the device. Students tend to disagree with the positive statements related to the devices in connection with a healthy lifestyle. Although the present study suggests that wearable devices have an impact on students and they track their measured data, it is questionable whether the devices themselves are enough of an incentive for students to develop a healthier lifestyle.
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Generative Design of a Mechanical Pedal
48-58Views:847Nowadays, there are various tools that support the initial stages of design available to use for engineers, the traditional Computer-Aided Design (CAD) has been implemented in the engineering components design and replaced manual drafting. However, with the advances and the rapid technology development, new trends emerged to cope with this evolution, namely, Generative Design, Topology Optimization, and Generative Engineering Design. The method is based on numerical algorithms that generate a variety of design and modelling options based on the criteria and constraints set by the designer to allow further design exploration. Proposed in this paper is an implementation of the generative design of a mechanical pedal with further finite element analysis.
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Roguelike Games: The Way We Play
80-92Views:1625The spread of the gameable personal computers and game consoles resulted in the diversification of the video game genre, and from the 7th generation of the gaming consoles, the experience support of the games became largely enhanced. These games are now consumable owing to their resolution, the content, the plots are so fascinating so that they tie the gamer to the seat. Gamers seek experiences in the games. Still, such a special genre called roguelike was established, which is characterized by the constant termination of this world of experience in such a way that the gamer, as a results of the high level of difficulty, is obliged to start the game again and again. These new genre games are now leading titles of the new generation consoles, such as Demon’s Souls or the Returnal, gaining huge role in the introduction and sale of the new gaming console PS5. This study aims to reveal specifications of this genre, moreover, aims to describe through empirical research how gamers relate to it, and whether features of these games contribute to the devotion to them or lead to the disappointment from this world of experience.
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Healthcare Management Education - Forms and Contents
Views:270Gaining autonomy of a subfield of a private discipline has become plural up to the XXI. century. The appearance of the management discipline at the beginning of the XX. century mostly dealt with the industrial sector, and it was in relationship with the maximalization of efficiency. For now management became on his own in the healthcare sector, certainly regarding the education forms, which is emphasized the numerous educational ways on international level. Educational forms have a binary feature on national level, offering one BA and one MA possibility to learn. The objective of this study is to reveal diversity of the international education forms, illustrating their more important specifications, comparing them with the domestic relationship, all of which may highlight the need for new or novel education forms.
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Practical Application of Methods in Strategy-Based Analyzes
59-72Views:484Increasing environmental volatility is a growing challenge for companies and businesses. The speed of economic events is changing, and the risk of uncertainty is increasing, requiring business to take a new approach to strategic planning. In the design and forming of their strategy, both the factors of the external and internal environment and the analysis of their competitors can be based on well-chosen methods. We consider the review of these methods, their application in planning and educational practice. The aim of our work, in which we present the methods that underpin the strategy applied in both domestic and international practice. The analysis of the external environment illustrates the construction and applicability of an external factor analysis matrix based on traditional PEST analysis and the Porter's five-factor model. In the case of internal factor analysis matrix, we focus on the approach of method choice, and on the applicable methods, the importance of the resource-based approach, the analysis of key factors and the Porter value chain analysis matrix. The third pillar of the analysis that underpins the strategy is the matrix-based assessment of competitors. The applicability of the methods depends on the form of the enterprise, the field of activity and the nature of its activities, which is complicated by the emergence of new economic spheres (e.g.: sharing) and transformed power relations.
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Introducing a Task Management Tool into the Operation of a Management Consulting Firm
122-135Views:337Lean and agile methods are now widely used in various fields. Seeing their success, management consultancy firms also want to take advantage of using them. In this case study, the company selects the appropriate task management tool for their operation, the kanban board, and implements it. The implementation process is supported by quantitative analysis. In order to track the introduction progress of the kanban board, a key performance index is defined: the board activity, which is the number of operations performed on the board in a given time period. Based on the evaluation of over 26 weeks’ data, board activity proved to be an appropriate indicator of the kanban board’s reception, operation, and stability. The individual indicators examined, however, were not found to be suitable for performance appraisal.
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Design an Opening Force Measuring Device for Balancing Clips
220-225Views:129This paper deals with the development of a force measuring device to determine the opening force of different types of balancing clips. These elements can be used in the impellers of ventilators to rebalance the rotor. The measuring device contains a commercially available beam type load cell. The data processing is performed by Arduino Nano development platform with a 24-bit sigma delta A/D converter. The device is well applicable to determine the opening force of the clips in different opening distances.
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Crisis of the 9th Generation Game Consoles-Focus on Playstation 5 and Xbox Series X
1-10Views:423By the end of the past centrury, specific computers optimized for gaming, that is meeting the needs of the computer gamers, the so-called game consoles were introduced to the market. At the end of the last year, after waiting for so long, new types of the 9th generation consoles came into the market, produced by the Microsoft and the Sony. Ovation of this appearance is familiar and usual in the profession, which soon became exchanged by the space of dissatisfaction, since now, after the events of the past months we can declare that gaming on both platforms suffers from serious difficulties. This study, the methodological base of which is composed by case study, secondary analysis of available data, intends to highlight the facts which led to this situation, whether it is a temporary or a permanent situation, and how the market and the gaming society react to it. Results show that it does not seems to be a temporary phenomenon, and as a result of complex problems market anomalies have appeared, which considerably influences our relationship to the market of the consoles.
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Pure Bending of Homogenous Isotropic Elastic Curved Beam
67-75Views:66In this paper a detailed analysis is given for the pure bending problem of curved beams. The material of the curved beam is homogenous isotropic linearly elastic. The mantle of the curved beam is stress free and there is no body force on the curved beam. The plane of the curvature of the beam is the plane of symmetry for the whole beam. Paper gives the expressions of circumferential and radial normal stresses. A strength of material approach is used to derive the governing equations. A numerical example illustrates the application of the presented solutions.
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Latest Trends and New Tools Being Used in Strategic Management
73-85Views:763In today’s rapidly changing world, there is an increased need for excellent strategic planning. A firm’s survival may indeed hinge on the firm’s planning process being exemplary. Various aspects of the strategic planning process are under review today as organizations wrestle to compete more effectively in an ever-changing world. This paper reveals and describes five new trends or tools being utilized today by firms to more effectively engage in strategic planning. Specifically, the new trends and tools to be discussed in this paper are as follows: increased need to follow a strategic planning model; increased need to develop quality vision and mission statements; a new improved method for incorporating SWOT analysis into practice. Utilizing two matrices one internal and one external to provide a less biased way to access the current strategy fit with conditions facing the firm. Explain the use of a decision matrix commonly called the QSPM (Quantitative Strategic Planning Matrix) for assessing the relative attractiveness of various strategies being considered for implementation. The purpose of this paper is to familiarize readers with basic new tools and techniques being used by organizations to effectively develop an improved strategic plan for the firm.
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New Method for Dynamic Tribological Test of Engineering Polymers
25-29Views:134In this article, tribological tests of Polyamide 6 (PA 6), Ultra High Molecular Weight Polyethylene (UHMW PE) and Polyoxymethylene copolymer (POM C) by a new testing method is introduced. The tribometer used in the test is capable for pin-on-disc measuring within all possible layout known in tribology practice, otherwise can be modified into special model of fatigue sliding test. The pin was a specimen made from examined materials, always in contact with a rotating metal disc under a normal load, which is usually static. However, since vibration exists in every practical scene as an important phenomenon, for instance in turning process, we added vibration load into the test. The supplement load is generated by a special-designed vibrating machine. Then properties of examined materials can be studied more profoundly under vibration load. As a result, different value of friction coefficient in static and vibration load have been discovered and taken into comparison.
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Prediction of FLD using Abaqus and Gurson Model for Simple Flat Spacemen
32-44Views:104In the past century, in many industries, such as, metal forming industry, it has been important to predict ductile damage and fracture of metals under complex loadings. Regarding damage mechanics, one of the most classical models is the GTN, which was originated from Gurson and later enhanced by Tvergaard and Needleman. The inprovement was achieved by introducing an equivalent void volume fraction f and two more parameters called q1 and q2 into the yield function of Gurson’s model.
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The CAD Modelling Possibilities of Gear Pairs by Two Ways in the Mechanical Engineering Practice
205-219Views:151The GearTeq 2021 software is a complex gear designer software which is capable to design different types of gears based on the initial geometric parameters by the user. Naturally, the users’ appropriate knowledge for the gear theorem and the manufacturing technology is indispensable for the design. The possibilities of the software are shown in this publication. The designed gear pairs are usable for different engineering fields (robots, working machines, vehicles, etc.).
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Development of a Low-cost Pressure Sensor
33-38Views:236In this paper development of a pressure sensor has been discussed. The main benefit of this sensor is relatively cheap compared to commercially available ones. The unit contains a beam type load cell and a pneumatic cylinder. The load cell has 4 strain gauges in Wheatstone bridge configuration in order to convert the change of resistance into measurable voltage. The system is well applicable in numerous circumstances, where digital pressure signal is necessary for control or data acquisition.
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Requirements for Multicultural Competencies Defined by a Focus Group
44-56Views:217Globalization, the spread of multinational companies and the enormous development of information technology can lead to a new trend in employers’ requirements. However, being employed by an international company is a real possibility for any employee in any part of the world. Even if they do not have to work abroad, employees may have to function in a multinational environment in their home countries. A favourable combination of intercultural competencies is a key factor in the selection and development of employees. A possible way of measuring these competencies can be the Multicultural Personality Questionnaire (MPQ). First of all,on the employers’ part, it is important to clarify the exact requirements and competencies (dimensions) to be able to draw up an ‘ideal profile’. We prepared two versions of the MPQ (91-item; 5-dimensional) and used them to test employers’ requirements in the selection process regarding the dimensions of cultural empathy, open-mindedness, social initiative, emotional stability and flexibility. This study describes the results of a focus group interview, which took place in 2017, revealing the importance of multicultural competencies from the employers’ point of view and examining the conditions of the adaptability of the two questionnaires. We used the focus group method to find out in what conditions the questionnaires canbe used in a selection process. What possibilities and limits are therefor using the direct five-dimensional questionnaire? What aspects do we need to take into consideration in expressing and interpreting the requirements in the results of the test?
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Applying New Innovative Market Research Methods in the Innovation Process of New Products
56-69Views:243The innovation environment has changed a lot in the recent years, companies and their enterprises concentrating on product- and process innovation have undergone a lot of changes. According to GUPTA et al. (1986) product innovation is a multidisciplinary process. Although, all functional interfaces are important in the product development process, the research and development – marketing interface is one of the most difficult one. In the last two decades the incredibly fast penetration of the internet has more and more effects on the consumer attitudes. It encourages market researchers to apply such methods by which they could get as close as to the consumers to know their attitudes without taking them out of their natural habitat. In this study our aim is to concentrate on the first phase of the product innovation, which is the exploration of insights and attitudes. In this phase we can use the classical, conventional market research techniques if we want to get primary data, such as focus group interviews, questionnaires, in-depth interviews, but there are new methods as well. One of such novel methods is netnography. The biggest advantage of this research method is that the researcher can observe the consumer groups’ state of mind and decision-making mechanisms through publicly available communication sources in their natural environment. In this study it will be analysed how the directions of netnographic researches have changed by the dynamic changes of the internet. Besides, online participants’ attitudes towards healthconscious nutrition are analysed in practice. As a result of this study, special groups could be identified, which can provide a new perspective for the companies operating in this field beside the classical segmentation techniques. These groups can be the ones which draw up latent market requirements, and thus, helping the companies’ innovation processes.
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Some Aspects to the Rehabilitation of the Vernacular Adobe Architecture
1-15Views:216In this paper, we are dealing with the heat-technical modeling, life cycle assessment and the conservation of the vernacular adobe wall house. One of our investigations is directed to the seasonal equalizing property of this wall structure. The reason of this choice of this topic can be found in the fact, that in the old Hungarian folk house construction, the abode wall was popular and a significant fraction of the people living in the countryside are still inhabit these old houses. The Hungarian winter is cold and followed normally by sizzling hot summer. The adobe wall construction is perfect for the local climatic conditions. Due to the on-going global warming up, the ecological importance of these wall constructions is becoming more prominent. Most of these adobe wall constructed houses are already under preservation order, due to their ecological significance and also because they are part of our culture heritage. Their conservation and maintenance problems are briefly described in the paper, too.
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The Effect of Sizes of the Cast Polyamide 6 Rods upon Tensile-Impact Strength
21-24Views:144We have studied the tensile-impact strength of the magnesium catalysed cast polyamide 6 (PA6) rods according to the EN ISO 8256:2004 standard. The purpose of our investigation was to follow: the mechanical properties of rods are mapped beside same casting technological process in case of different diameters. We have compared the received results with each other than have sought disparities. We examined cylindrical product (rod) in seven dimensional steps in diameter ranging from 40 mm to 300 mm. We have determined that the semi-finished products can be divided into two groups typically in case of their tensile-impact strengths in this size range. The tensile-impact strength is higher in case of the rods with a diameter of less than 100 mm and it is smaller in the larger dimension range. Therefore, the smallest tensile-impact strength can be established in case of the natural semifinished PA6 rods that each rod accomplishes independently of size. However, a range can be determined, which the tensile-impact strength values of product are separated according to the manufacturing size
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Municipal Geothermal Systems: Evaluation of Three Hungarian Cases
81-93Views:120Geothermal energy holds great potential for a sustainable future, as it is a clean and weather-independent form of energy. In addition to energy production, it can also serve the population of a region through direct use. In this paper, three municipal geothermal systems (Szarvas, Nagyszénás, Békéscsaba) in the same Hungarian region which have been recently installed or expanded are presented and analysed. Here, the direct usage of geothermal energy for heating purposes is a very important issue. The three systems show several differences and to some extent face different challenges in the various phases of the projects. Particular attention has been paid to engineering solutions to the problems that arise. The challenges, such as technical difficulties during installation, maintenance difficulties, or problems arising during operation are introduced. The strengths, weaknesses, opportunities, and threats of similar geothermal systems were summarized, based on the relevant literature. These points were evaluated by their appearance and characteristics in the examined systems. This study aims to provide insights, based on recently gained experiences, into geothermal projects, thus providing feedback and practical information for researchers and practitioners.
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Maintenance of Electric and Hybrid Vehicles
37-46Views:505An electric car is a vehicle powered by one or more electric engines, utilizing energy stored within batteries that are rechargeable. The first register of a usable electrical vehicle dates from 1880s. A hybrid vehicle incorporates two or more different power types, including, e.g., gasoline engines and electric motor. The goal in this work is to present the overall overview of the structure of the electric, hybrid and electric-hybrid vehicles, advantages and disadvantages of these types, the main points to focus when maintaining these and the challenges involved in its production and maintenance.
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Strategies and Effects of LEDS (Low Emission Development Strategy) in Fortaleza, Brazil
110-121Views:179When it comes to climate change, the built environment, together with transport, and waste and water management play a significant role as Greenhouse Gases (GHG) emitting sectors, reflecting the strong need to address such issues by local governments. A notable action that has been taken in this regard is the Urban Low Emission Development Strategies (Urban LEDS), which consists of a project implemented by the UN-Habitat and the International Council for Local Environmental Initiatives (ICLEI) that selected eight model cities and twenty-one satellite cities around the world and aims to support integrated and ambitious climate action, encouraging low-carbon efforts in emerging economies through the collaboration among them. In addition, eight European cities also participated in the project in its first phase, contributing with their expertise and experience with climate change mitigation. Since 2012, the city of Fortaleza in Brazil is a model city of the Urban LEDS project and it has sustainably integrated and developed many projects, making it a more resilient city, stimulating its economic growth and improving its quality of life. This paper aims to present the milestones that Fortaleza has already met within Urban LEDS and its main priorities in the next years, identifying best practices in three European cities (Copenhagen, Zagreb and Hannover) that could also be implemented in its geographical, social and cultural context, as well as indicate lessons that other cities can learn from Fortaleza.
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Discussion on São Paulo Mobility Plans
17-33Views:159Since urbanization rising and urban demographic increase, urban transportation has been an important life quality aspect and a strategic decision for cities. Mobility seems to follow citizens' behavior and be influenced by urban cultural changes at the same pace it influences back the city routine and resident’s conduct. The discussion around the future of mobility gained new magnitude nowadays since some sort of vehicles have proved themselves as the cause of significant environmental impact, while others showed themselves as alternatives of low impact for different reasons – from quality public transportation to individual transport with minimized emissions. The city of São Paulo in Brazil published its Master Plan in 2014 and its Mobility Plan in 2015, analyzing the current situation and proposing a future for the city’s transportation system. This paper intends to analyze both plans, construe the popular participation in their formulation and application, discuss how data and strategy were presented and whether they are aligned with other countries’ thinking on the subject. As a city of over 10 million inhabitants, in a Metropolitan Region of 39 cities with over 20 million inhabitants, the transportation system of São Paulo is not an easy or single-solution issue. It is known the need for a combination of different transportation modes, requiring likewise new visions for all methods. Owing to the fact that modes complete each other and, in that manner, may reach a wider range of options for the population to plan daily life, then a system with a great variety of modes ensures the best functioning of them all. This paper focuses on an outsider view that searches for answers and solutions on the São Paulo transportation system, having as a base what is considered outstanding in the world for this issue.
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Defect Analysis of Bearings with Vibration Monitoring and Optical Methods
1-12Views:175Diagnosis of bearings with advanced methods gained remarkable roles in the previous years. This article focuses on the manufacturing defects and methods to reveal and classify them. During manufacturing several faults could emerge because of the grinding operation, tool wear and chatter vibration. Inproper handling of the bearing parts because of the collosion to each other and the storing box that causes deformation. To reveal these problems several methods are applied in industry. For deeper surface analysis nitric acid can be used to initate the finished surface of the roller then natrium-carbonate that nautralize the elements. Vibration analysis in its standard Fourier form is not a new achivement but other mathematical tools could be applied to condition monitoring such as wavelet transform. It is an efficient tool for analyzing the vibration signal of the bearings because it can detect the sudden changes and transient impulses in the signal caused by faults on the bearing elements. In this article five different wavelets, Daubechies, Gaussian, Coiflet, Mexican hat, Meyer are compared according to the Energy to Shannon Entropy ratio criteria to reveal their efficiency for fault detection.
