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• Role of Children in the Case of Parental Food Store Choice

  180-187

  Éva Pólya

  Kata Földi

  Views:

  175

  Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire all
  competencies concerning to purchase and consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too. 

• The interrelationship between the factors influencing retail selection behavior and FMCG market network

  77-82

  Ibolya Rózsa Pénzes

  Éva Pólya

  Views:

  199

  From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making

• Application of decision-tree on wellness tourism visitors~ health behaviour changes

  35-40

  Orsolya Savella

  Péter Dudás

  Views:

  140

  In the case of social science research, the link between observation and theory can cause difficulties for researchers. Direct observation and measurement are rarely possible. Because the processes are constantly changing, it is possible to observe the phenomena once. Some of the models of mathematical, statistical methods are made in uncertain circumstances, which take into account the more important factors, but also the probable variables can be expressed. The technique used to make such a model is the decision tree method, which is a graphical model used in decision making, in which several choices are available and their outputs are uncertain. The study illustrates the use of this model, focusing on the health behavior of individuals involved in health tourism travel.

• Born to Consume? Some Aspects of Consumer Socialization

  99-104

  Éva Pólya

  Views:

  152

  Are we born as consumers or we become that during our lifetime? However most of human behavior in developed societies regarded as consumer behavior, we do not born with that knowledge but we rather acquire it step by step during our life. Studying consumer socialization makes it possible to understand the most the process of becoming a consumer, the context how consumers live in the society, what are the facts that have an effect on this process.

• Women’s Buying Habits in the Case of Cosmeti c Products

  32-34

  Éva Pólya

  Réka Kondacs

  Views:

  89

  In our present study we wish to point out the peculiariti es of women’s cosmeti cs buying habits. In our interview examinati on we have tried to get a closer picture of the characteristi cs of women’s buying habits and their atti tudes to cosmeti cs. The topicality of our research has been supported by several phenomena. On the one hand, the most frequent associati on with women is ‘beauty’; a woman always has to be well-groomed, prett y, and beauti ful according to the expectati ons of society. On the other hand, the appreciati on of the role of the body appears as a general trend in society, which means that each product or service, which serves bodily culture and care, play a more and more important role. Many other authors (Davis-Rigaux 1974, Popcorn- Marigold 2001, Pólya 2012) have already discussed women’s cosmeti cs buying habits, fi rst of all their decision making role within the family, but because of the topicality of the theme we have considered it important to conduct further, empirical examinati on.

• The possibilities of companies how to reduce their emmisions

  61-68

  Zsuzsa Gál

  Views:

  131

  The sustainability and its key element, the environmental awareness has been known for decades, however in general can be said that in the decision making the short term economic profit is still more dominant both on the individual and company levels. In last few years the rapid growth of CO2 emission is now not just risking the human life but the flora and fauna is in heavy danger. The concerns pay more attention on their short-term profits instead of the environmental protection. First of all with the change of the leadership attitude can reach the environmentally conscious organization that can support the reduction of the emissions, so the improvement of the atmospherical CO2 concentration. In my study I’m going to present what possibilities do the companies have to reduce their emissions and how these improvements could be harmonized with the profit interests (with the reduce of electricity-, water-, and gas consumption).