Since the change of régime, the Great Plain region has been in a disadvantageous situati on regarding business and economic opportuniti es compared to other regions in the country; the economic crisis has a more negati ve impact on this situati on. The economic crisis has a negati ve impact on the consumpti on of households and the operati on of ...businesses, but the everday lives of those in specifi c regions are infl uenced by the disadvantages resulting from regional diff erences. The household and organizati onal behaviours are closely related, which can easily be traced in everyday shopping in the FMCG market.
From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of m...ain store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making