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• KNOWLEDGE AND PERCEPTION OF LIBERIAN AGRIBUSINESSES IN THE AFRICAN CONTINENTAL FREE TRADE AREA (AfCFTA)

  Jacqueline Ninson

  Andrews Aidoo

  Maame Kyerewaa Brobbey

  Views:

  235

  Liberia has signed and ratified AfCFTA and is pending deposit with the African Union Commission. The objective of the paper thus is to examine the knowledge, and perception of Liberian agribusinesses on AfCFTA. The primary data were obtained from four (4) main categories of stakeholders in Liberia’s economic growth and development. They included (i) agribusiness enterprises/agricultural micro-small- and medium-sized enterprises operating in Monrovia; (ii) apex business entities/associations; (iii) government actors and (iv) partnerships in trade and development in Liberia. Findings from engagements with agribusinesses revealed that even though few respondents had a fair understanding of the Rules of Origin protocol, central to trading under AfCFTA, most of the respondents knew or had heard about the AfCFTA and mostly associated AfCFTA with creating one African market. Concentration on AfCFTA in Liberia should not only be on the removal of tariffs as the removal of tariffs is perceived by agribusiness as bad.

• The added value of sustainability motivations in understanding sustainable food choices

  67-76

  Muriel C. D. Verain

  Marleen C. Onwezen

  Siet J. Sijtsema

  Hans Dagevos

  Views:

  1025

  Understanding consumer food choices is crucial to stimulate sustainable food consumption. Food choice motives are shown to be relevant in understanding consumer food choices. However, there is a focus on product motives, such as price and taste, whereas process motives (i.e. environmental welfare) are understudied. The current study aims to add to the existing literature by investigating the added value of sustainable process motives (environmental welfare, animal welfare and social justice) above product motives. Two on-line surveys of representative Dutch samples tested whether process motives increase the explained variance of sustainable consumption. The results indicate that sustainable process motives are of added value above product motives in the understanding of consumer food choices. In addition, product categories differ in the sustainable process motives that are most useful in explaining sustainable purchases in that category (Study 1), and different types of sustainable products (organic versus fair trade) differ in the sustainable process motives that are most useful in explaining these purchases (Study 2). In conclusion, this paper shows that understanding of sustainable consumption can be improved by considering sustainable process motives above product motives. Thereby, it is important to take the sustainability dimension (e.g., social justice versus environmental welfare) and the product category (e.g., meat versus fruit) into account.