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• Fresh Produce Retail Price Comparisons in Trinidad and Tobago

  29-34

  C. W. Ardon Iton

  Govind Seepersad

  Views:

  125

  As the competitive landscape of the food and grocery retailing sector in Trinidad and Tobago is being transformed and consumers are separated from producers, shoppers are more reliant on price/quality cues in making their purchase decisions. The purpose of this study is to identify the retail outlet with the lowest and or highest price for a selected number of fresh produce items, in an effort to direct shoppers to relatively cheap nutritious sources of fresh produce. ANOVA and the Games-Howell test were the analytical procedures used. The ANOVA results indicated that there is statistical difference for all the items at the different retail outlets – farmers’ markets, roadside markets, public markets and supermarkets.

  The Games-Howell results obtained indicated that the supermarket mean prices were the highest for all items. Shoppers who purchased pineapple at the farmer’s market instead of the supermarket in 2016 could have potentially achieved the greatest savings of $6.52/kg.

  JEL Classification: C12, Q13, M31

• Traditional retail outlets or supermarkets: A probit analysis of shoppers in Trinidad and Tobago

  69-76

  C. W. Ardon Iton

  Ewan Scott

  Views:

  175

  The purpose of this study is to identify consumers’ retail outlet choice for Roots and Tubers in Trinidad and Tobago between traditional and modern retail outlets, and also to find out what influences consumers’ shopping preferences for one or the other retail format. A Probit model, where both demographics and store attributes were used to predict outlet choice was the methodology utilized in the study. The results obtained suggest that the traditional outlets are the preferred place to purchase Roots and Tubers with 71% of the sample selecting these outlets. Of the fifteen independent variables analyzed in the Probit model, four demographic variables – age, employment status, ethnicity and income – and two latent factors of the store attributes labeled “value” and “location” were statistically significant. Of note, older buyers are 12% more likely to choose the traditional outlet while there is a 16% higher probability that persons in the higher income brackets will choose supermarkets as their retail outlet. These results provide an insight into the choice of outlet of shoppers and the strengths and weaknesses of the two retail formats.

  JEL code: Q13, M31, C25