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Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model
Views:602In today's digitalisation process, retail is also undergoing a transformation, with the emergence of new smart solutions. Integrating intelligent solutions into a business model means new strategic challenges for retailing companies. The aim of the research is to examine the factors influencing the behavioural intention and use behaviour of smart retail solutions (SRS). The proposed model was based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). Data was collected by conducting a questionnaire of 302 Hungarian respondents. Confirmatory factor analysis (CFA) and partial least squares (PLS-SEM) estimation were implemented. The results showed that behavioural intention is significantly and positively influenced by effort expectancy and it is significantly and negatively influenced by facilitating conditions. Most of the respondents are not yet regular users of SRS, and the market penetration of front-end intelligent solutions in retail is considered as rather low.
JEL code: M10, M31, O14
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AGRIPRENEURSHIP AND WOMEN EMPOWERMENT IN CONFLICT-AFFECTED RURAL NIGERIA: DEVELOPMENT AND VALIDATION OF THE RURAL WOMEN AGRIPRENEURSHIP EMPOWERMENT INDEX (RWAEI)
Views:43The Rural Women Agripreneurship Empowerment Index (RWAEI), a multifaceted instrument for assessing the empowerment results of agripreneurial engagement among rural women in Northeastern Nigerian regions affected by conflict, is introduced in this study. The study examines how access to mechanization, farm production, hired labor, and market engagement contribute to long-term economic inclusion, decision-making authority, and community leadership in addition to job creation. It is framed within Sen's Capability Approach and Gendered Institutions Theory. The study uses confirmatory factor analysis (CFA), mediation analysis, and structural equation modeling (SEM) to validate the empowerment pathways and build the RWAEI model using data from 1,146 rural women in Gombe, Bauchi, and Adamawa. The findings show that the relationship between agripreneurship and empowerment is significantly mediated by labor employment and machine access.The index provides a context-specific metric for evaluating the agency and resilience of rural women, with a Cronbach's alpha of 0.812. The results back up the combination of focused capacity-building initiatives and gender-sensitive agricultural policies to increase the effect of agribusiness. By shifting from output-based models to capability-focused empowerment assessment, the study advances the conversation around agripreneurship and has wide ranging implications for poverty alleviation, post-conflict recovery, and the implementation of the Sustainable Development Goals (SDGs).