Cassava is a crop that is massively produced and consumed in Ghana even though it is produced by subsistence farmers. The aim of this study is to analyse the cost and returns of cassava farmers.  Farmers profitability was accessed using the gross margin, net present value and the benefit cost ratio. SWOT analysis was conducted to access challenges faced by cassava farmers. Data was collected by personal interview from fifty (50) cassava growing farmers in the Sekyere East District of the Ashanti Region, Ghana. The Costs and returns analysis show gross margin of USD 22.75 per acre. It was concluded that cassava is cultivated for both consumption and revenue. Even though there is low investment of capital in cassava production, it helps farmers to make use of available resources (personal savings, land and labour) which would have been idle. Further should compare profitability of crops that compete for use of famers land. 

JEL. CODE: Q13, Q19