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A márkázás hatásainak vizsgálata a fogyasztói magatartásra két FMCG vállalat példáján keresztül
1-16Views:452Over the last few years, companies have realised the significance of the image they represent and besides building the brands of their products, they started to concentrate on forming the brand of the company.We wanted to examine the world of corporate brands at two FMCG (fast moving consumer goods) companies. The aim of there search was to discover the connection between consumers and brands, product brands and corporate brands; how corporate brand influences customers during purchased ecision making. The effect of consumers’ knowledge was also observed about the companies on consumers’ habits. We have assumed that from the viewpoint of some customers, choosing among several products is often based on the perception of the brands and products alone and it has little to do with the corporate brand. Although, if one of the companies has a strong corporate brand, an idea built around it, and its message is communicated effectively, when it comes down topic king sides, the brand of the company could be essential to decision making.
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Laboratory-scale gasification of brown coal and char from RDF pyrolysis
188-193Views:137The pyrolysis is a promising process for producing syngas from wastes. However, the by-product of the technology may contain large quantities of carbon, therefore it is suitable for further syngas production. In this paper we examined the steam gasification of brown coal from Felsőnyárád and char from RDF pyrolysis derived from an experimental pilot plant operating in Zalaegerszeg. We performed our experiments in a laboratory-scale fix-bed reactor at 900 °C. The aim of this work to examine the efficiency of syngas production from pyrolysis char, as well as to explore the similarities and differences of the thermal decomposition of the feedstock materials.
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Preferences of Participants in Public Transport
158-170Views:156Today, the number of people who use public transport is decreasing, while the share of private transport is growing steadily. In order for people to choose public transport instead of a more convenient and more flexible individual transport, we need to know the factors that can influence them most in their decisions. In the first part of our article we review the main features of intermodality, intermodal nodes and intermodal public transport. Intermodal integration has to be realized through physical, network, fare, information and institutional level. In order to be able to formulate the integration goals correctly and to operate the entire intermodal system efficiently, we need to know the preferences that most affect the decisions of users of public transport or of nonusers. According to the literature, comfort, prices and travel time, on which people judge the status of public transport.
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The Efficiency of Intellectual Capital as a Crucial Factor of Innovation
419-428Views:231In today's global economy, there is a substantial shift from manufacturing to services, which challenges both economic policymakers, business stakeholders, owners, suppliers, competitors, and ordinary people: restructuring will encourage all economic players to learn how to adapt to new trends. That is why our research focuses on innovation and the ability of companies to create value. The IT sector is currently one of the fastest-growing and most innovative sectors within the service industry. The success of IT companies is greatly determined by their ability, how to make effective use of their intangible assets at their disposal, including intellectual capital, which is defined as a non-financial asset. So the question may arise: how is it possible to quantify and in monetary terms the intellectual capital of the companies to be examined? That is why, we calculated for the most successful Hungarian IT companies the widely recognized index, the VAICTM index, for which domestic calculations are not yet available. Indeed, this indicator eliminates the lack of information stemming from reporting standards by the methodology relying on publicly available financial reporting data. The indicator itself is a top indicator whose two main sub-indicators quantify the effectiveness of intellectual capital and physical capital.
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Development possibilities of Environmental Engineering Education – SWOT analysis
75-80Views:147Nowadays we are struggling with many environmental issues that require up-to-date environmental specialists. Amongst the causes of environmental problems, long-standing industrial companies are dominant, for which, on the one hand, the assessment and elimination of existing environmental damage and prevention can be the goal. Universities would be able to provide the necessary knowledge and skills with appropriate educational and research programs. In the research we carried out a comprehensive study of environmental engineering education programs of Hungarian higher education institutions. We analysed the strengths, weaknesses, opportunities and threats of the various educational programs. In addition, on the basis of the analysis we made suggestions on the possible directions of the development of the environmental engineering training.
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Organisational Culure and Academic Performance of Technical Management BSc Students
1-11Views:130Our study analyses the connection between perceived and ideal organizational cultures and academic results. A modified, self-managed OCAI questionnaire was used to measure perceived and ideal organizational cultures among engineering management students of the University of Debrecen Faculty of Engineering (N = 114). Our results reveal weak positive linear correlations between academic performance and perceived or ideal level of clan culture. In case of other culture types we did not find any consistent relationship. Based on our results students who consider clan culture ideal can expect better results than those who prefer other types. Among students who visit at least 61% of the classes those who reported fitting (or better fitting) perceived and ideal cultures tend to perform better in their studies.
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Sectoral Analysis of Hungarian Professional Football Clubs - Hungarian Football Money League 2014-2016
284-296Views:675Based on the model of the Deloitte Football Money League we recreated the „Hungarian Football Money League”, which gathers and analyses the most economically powerful Hungarian football enterprises. The model gave us an oppurtunity to analyse and compare the industry to the international level. With the hungarian professional football-enterprises we assume, the most economically powerful teams play in the NB. I. (National Championship). Because of this reason we only analysed NB 1. club teams. From the 12 participating team we selected only those 9 who stayed in the League for three consecutive years. The implications from this study is that the hungarian club teams stays well below the international level, altought top level enterprises' joint economical impact is indeed significant in the hungarian sportsector.
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Impression Management Strategies Used by Foreign Students
127-132Views:95In this paper, we examined a general human behaviour, the impression management among university students. People are interested in how others think about them. At the organizational level, they can also benefit from being positively judged by others. Effort to create this positive image is Impression Management, which has several measurement options. In this paper, we conducted research on the impressions strategies used by first year international students of University of Debrecen, Faculty of Economics and Business Administration, Bachelor in Business Administration and Management programme. In our analysis we used the questionnaire consisting of 22 questions developed by Bolino and Turnley. We analysed what strategies are typical for the examined student group and to what extent? Are there differences in the strategies employed by men and women and depending on their cultural background.
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Development of Analysis of Loss Sources of Vehicles
733-737Views:150Vehicle fuel consumption can be significantly influenced by various types of losses such as loss from bearing, aerodynamic drag and rolling drag. It is important to highlight that fuel consumption reduction can be only achieved when those losses are reduced that are induced during the operation.
The aim of our work group is to define the calculation method and the magnitude of the losses of the vehicles. These parameters are intended to be serve as input parameters for future energetic modelling of vehicles.
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Material flows and stocks of a service company from Debrecen
313-321Views:218Over the past 25 years, many renowned scientists from a number of research institutes have developed a new research method, a new family of methodologies which is the MFA (Material Flow Analysis). The importance of MFA is given by the extent of excited material flows created by mankind. The basis of MFA's growing success is a radically new, interdisciplinary vision that requires collaboration between the natural and social sciences (ecology, thermodynamics, and economics), not only as an effective tool for examining material efficiency of production and environmental pressures, as well as the security of supply of the strategic material requirements of the system under investigation. In our article, we conduct an enterprise level analysis of the input and output side material flows and materials of a service company in Debrecen for 2018 using the MFA method. MFA indicators capture environmental pressures in a natural dimension, that is, in terms of mass, energy, or land, respectively, in terms of kilograms or tons, of the company's raw materials and their changes, or material inputs.
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Application of Heutagogical Methods in Entrepreneurship Education
364-373Views:119According to Kuit and Fell (2010) the educators’ task is to develop the learners’ lifelong learning skills to be able to apply their skills and competences in and efficient and creative way in new situations in a constantly changing environment. Kamenetz (2010) argues that neither the pedagogical nor the andragogical teaching methods are suitable for performing well in their job, but more and more a self-directed and self-determined approach is needed in which the learner reflects on what and how he learned, and the educator teaches the learner how to teach himself. The concept of heutagogy provides such principles and practices which can give an answer for the above-mentioned challenges in higher education. The authors examined how the heutagogical methods can be adapted at entrepreneurial courses and how the students evaluated these courses.
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Assessment of Mycotoxin Contamination of Foods
90-96Views:173According to RASFF reports, in the present, pathogenic microorganisms, pesticide residues and mycotoxins are the most frequent food contaminants. In 2014, 12% of the total notifications were caused by mycotoxin contamination. In this study we have analyzed the RASFF notifications that are related to the mycotoxin contaminations. It can be stated that aflatoxin is responsible for 90% of the total mycotoxin notifications, and the total notification number has decrease by 40% since 2004. However the number of oc hratoxin-A notifications are slowly increasing. Aflatoxin was mainly detected in nuts and nut products and oil seeds, especially groundnuts, while ochratoxin-A was detected in fruits (more than 85% in figs) and spices. The number of deoxynivalenol and fumonisin notifications were significantly less, however some appear every year for cereals and bakery products, especially corn and wheat. Zearalenone and patulin were detected only in 16 and 18 cases but 22% of the patulin notifications are related to baby food, so the tracking of patulin is really important.
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Vocational Training Students’ Self-Assessment in Higher Education
223-231Views:161This paper is intended to clarify the phenomenon that lower achieving students tend to evaluate their own academic performance less accurately than those who are better in their studies. Former studies have found that lower performers generally overestimate while higher performers underestimate their performance. The current study analyses the self-assessment behaviour and efficiency among Hungarian higher vocational education students. We found that the lowest level of higher education students typically overestimate themselves. Over results strengthen the empirical evidences in former studies that higher-achieving students evaluate their performance more accurately than their lower achieving fellows. Furthermore we found that lower-achieving students tend to evaluate their performance less accurate and typically over-assess their examination results than high-achieving students, who generally evaluate themselves more accurate and rather underestimate. We analysed the difference between the two genders too. Compared to female students, male tend to evaluate their results more accurate and overestimate their own performance more.
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Developing of Analytical Methods for Determination of Greywaters’ Detergent Content
42-47Views:175In our research we improved the technologies for the determinations of greywaters’ detergent content. We examined the quantity of anionic detergent (ANA) in synthetic greywater with Hyamine reagent using two-phased titrimetric method. We added to the synthetic greywater samples phenolphthalein indicator, acid mixed indicator and chloroform. After we shaked the mixture, and we got two separated phase. We titrated the mixture with cation active Hyamine reagent. The quantity of the chloroform and the quality of greywater samples (syntetic and real) were also changed in these experiment to determinate the actual ANA content. It was shown that the applied method is representative and reliable, too.
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Y Generation and the Job Seeking
490-501Views:1266Generations Y and their expectations have caused many surprises for employers. They are different compared to their predecessors. Millennials were born in socialism in our country, but they did not experience from it so much, because they grew up in democracy. Their main feature is that they are openminded to opportunities, and they learn quickly modern technology innovations. They have a strong self-conscious, and are highly proactive. They prefer forms of atypical work, because they can carry out their work anywhere in the world due to the internet access. It is very important for them to keep the work - life balance. These properties have overwritten the conventional management methods, such as conventional recruiting techniques. This paper examines the main job seeking features of the Generation Y based on an empirical research.
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Status of the Hungarian Agricultural Higher Education
263-281Views:129In our article we are publishing a brief overview on the actual status of the Hungarian agriculture and agricultural higher education. We are presenting the changes of the agrieconomy in several economies of the world and the actual economic status of the Hungarian agriculture as well. We are showing the education level and the age of the employees working in the agriculture. We are presenting some information about the agircultural higher education, and some problems and perspectives of the investigated sector.
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Security Evaluation of MODBUS RTU Protocol, Testing New Cryptographic Methods
35-42Views:126In the late decade, the number of attacks against SCADA, CIS, or ICS systems had grown considerably. The purpose of this paper is to summarize the results of the implementation of a new cryptographic method on th e MODBUS RTU line.
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Safety Index Based on Geometric Probability Is Proposed to Represent the Uncertainty of Soil Parameters for Spread Foundations
43-52Views:93The overall factor of safety in geotechnics can be defined as the product of four partial factors of safety. One of these partial factors represents the uncertainty of the soil parameters. Based on geometric probability, a safety index is proposed to calculate the uncertainty of the soil parameters for spread foundations. Numerical examples have also been presented.
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Analysing the Possible Connection Between Dark Triad Personality Traits and Ethical Attitudes of University Students
57-67Views:303In our paper we examined the possible connection between the Dark Triad personality traits and ethical attitudes among university students. The analysis of both topics has become the focus of interest in the past decades. Researchers consider the impact of many factors in the background of ethical attitudes and behavior. Among other things, personality is also a potential factor. The Dark Triad personality means the coexistence of the socially undesirable narcissism, Machiavellianism and psychopathy. Such people are characterized by self-love, aggression, the lack of guilt or conscience, so they are less likely to have ethical attitudes. In our research, this connection was examined by a questionnaire survey conducted among first year students of University of Debrecen Faculty of Natural Sciences and Technology and Faculty of Economics and Business. Respondents completed the validated Dirty Dozen questionnaire which was developed to measure Dark Triad personality and a questionnaire adapted from Lozier's research in which respondents were asked to evaluate school situations whether they are ethical or unethical and to what extent they are unethical. In our research, we were looking for significant relationships between the strength of the Dark Triad characteristics and the ethical judgment of situations. We also analyzed the differences between men and women and students of the two faculties.
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The Logistics Conception of the Value Chain of Wood
139-154Views:192The importance of the forest management and timber producing is highly determined by the value chain of timber. The forest management and timber producing can basically contribute to achieve the goals of the sustainable development as producing and processing the wood as a raw material. The relationship of the multifunctional forestry management as producing different scale of products and services results that changing a member of the chain might cause the total net alternation of the forestry system’s added value. The added value of the special areas of the appropriate and sustainable forest management is the infrastructural, recreational and touristic services.
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Review of Drive Systems Applied in Modern Vehicles
728-732Views:143In this publication we review the drive systems of modern electric and hybrid vehicles. We also discuss the various types of electric motors, batteries, as well as fuel cell systems applied in them. Furthermore, as an important part of hybrid vehicles is the internal combustion engine, we review the literature about the methods used to.
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Impact of Digitalization on Domestic Trade Strategies
318-333Views:1346The aim of our study is to reveal the fit of digital space into current and future trade and to assess the effects of digitization on Hungarian trade strategies. The information gathering and purchasing habits of consumers have changed dramatically in recent years. Consumers today make buying decisions based primarily on convenience, effectiveness (fast and convenient access to products at adequate price/value ratio), and experience. Adjusting to these trends, traders developed novel trading strategies, and the use of achievements of digitization is an integral part of these strategies. One aspect of digitization is the increasing global development of e-commerce. The Hungarian online commerce have also been expanding significantly from year after year: based on 2018 data, domestic and foreign online sales volume have passed 1000 billion HUF. The Hungarian online consumers buy on the Internet more and more often and at greater and greater value. The online shopping on virtual reality platforms may make this purchase mode more experiential. Webshops have to meet new consumer needs, and deliver the ordered products as soon as possible, preferably within 24 hours. An increasing number of parcel delivery options has begun becoming more and more popular (e.g., automatic parcel terminals, pick pack points). However, traditional channels should not be buried, either. Their obvious advantage is that consumers can take their choice based on multiple senses and it also gives them more room for impulse buying. Combined with the digital technology compliant with contemporary requirements, this can offer a complete shopping experience. Nowadays, recognizing this need online and traditional channels have been mixed in several cases (e.g., multichannel, omnichannel, cross-channel sales) and offer several options for consumers during the purchase process. The sales area optimization of traditional shops and the buyer paths aided by digital technology (e.g., digital shelf labels) are designed for the buyers’ convenience. The newest innovations imply automation of the buying process making the whole process more convenient and more personalized with the use of sensors (e.g., Amazon Go) or robots (e.g., Pepper). In our future purchases, digital personal assistants will appear as digital versions of sales personnel.
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Effect of nanomaterials on work safety
304-312Views:96Nowadays, due to their special properties, nanomaterials are gaining more and more interest and their industrial application is increasing. Their specific properties are mainly due to the fact that the main characteristics of nanomaterials are not always the same as the normal size range of the same material. While these materials fulfill an important new function in the industry, their interactions with the environment and biological organisms are becoming increasingly unpredictable, increasing uncertainty, for example, in their application to human safety. Due to the very rapid technological development, these substances have been used much earlier than the legal framework for their application could have developed, and therefore a binding regulation on the use of nanomaterials is currently not available. At this moment, the manufacturer of the nanomaterial is responsible for the safety of the products. Of course, owever, chemical safety legislation and standards provide an excellent basis for their management, but due to their specific properties, novelty and lack of knowledge of the mechanism of action, risk assessment can still be a challenge for the practitioner.
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Efficiency Analysis of Production Management System
401-415Views:191Due to the continuously evolving technology, even more escalating market competition has emerged between the companies. This competition is not only about the logistics related processes, it also appears to be significant for the production since the manufacturing companies form the center of global sale streams and without them the items found in logistical processes cannot be created. The role of production’s optimization and efficiency in the supply chain continuously grows since this is the part where a company’s most cost is produced. Our research objective was the examination of a company that applies various manufacturing, assembly technologies, and the used tools and softwares for this purpose were the SAP Business One ERP system and it’s add-on, called PPS One, the latter originated in Switzerland. We used these softwares to provide solutions to companies, especially to those that are dealing with manufacturing and production, for the optimization of their workflows, operations, supervising and controlling of their material. We also monitored from production technology’s elements the capacity planning, production orders, schedules, production tracking and cost accounting. We have made proposals during the analysis that might improve the company's strategy, competitiveness and increase it’s efficiency in business, and at the same time they can facilitate the company's pricing and inventory management activities.
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Optimization of Automotive Industry’s Manufacturing Process with Lean Tools
81-89Views:334Lean plays i mportant role in industrial environment. Automotive industries use lean tools in order to reduce cost and i mprove productivity. To achieve the company's objectives and so lve the detected problems I also used lean tools. By using lean tools we want to decrease total process cost (TPC). In order to achieve this target, the three-shift production has to reduce in two-shift production, which result decrease in the human resource costs and production costs. In order to reduce shifts we have to increase overall equipment efficiency (OEE) and eliminate minimum 50% of wastes by implementing 5s methodology, using Poka-yoke and scheduled maintenance.
