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Analysis of Energy Drink Consumption Habits and Motivations among University Students
67-79Views:608Young adults tend to consume energy drinks, even if they know exactly what they contain and what their health effects might be, even in the long term. The purpose of our research is to find out what motivates young people to consume energy drinks. In the quantitative research, a focus group-oriented online questionnaire was held out to assess the energy drink consumption habits of university students as well as their motivations for consumption using the TEMS model (N=897). The TEMS model was adapted for energy drinks. The qualitative research involved an eye-camera study with advertisements of the most popular energy drink brands and the existence of cognitive dissonance among students consuming energy drinks was also investigated. In summary, the majority of students were aware of the ingredients of energy drinks and their negative effects on health. The main motivations for consuming the product were that it tastes good, gives energy, is a pleasure to drink and that they simply like the product. Cognitive dissonance is also present in the purchase and consumption of energy drinks, therefore advertising has a strong influence on brand evaluations.
JEL-Codes: M31, M3 -
The Qualification of the Pálinka in the XXI. Century
39-52Views:139The issue of food quality came to prominence in the last decade. If we talk about sensory evaluation most of people mean the scoring method by that when in fact several evaluation methods are known. The amendment of the Excise tax in 2010 introduced the notion of the previously unknown distillate. The article clarify the difference between pálinka and distillate. The terms of pálinka tasing and the award criteria will be intoduced. How does the non-professional customer know that he buys a high quality product? The Pálinka trademark which was introduced in the autumn of 2012 and the brochure called Pálinkas of excellence can be a stronghold for them. For the pálinka strict quality requirements are in place in which the instrumental analysis can help. The article presented the pálinka-faults aroma wheel made by the author.
JEL code: D12
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Sour Cherry Seed Extract – An Emerging Functional Food
31-34Views:101Advanced analytical techniques have recently revealed powerful health-promoting properties in components of some plants, which had remained obscure until present days because they were not typically consumed as food by humans. A particularly fascinating example is the seed kernel of sour cherry (Prunus cerasus). Chemical analysis of the seed kernel revealed that the solid flavonoid-rich fraction, comprising approximately 64–68% of the kernel, contains several health-enhancing polyphenolic compunds including catechins, stillbenes, anthocyanidins and resveratrol. The remaining 32–36% is an oil fraction rich in tocopherols and related compounds, including tocotrienols, oleic acid and triglycerides. Previous studies demonstrated that oral administration of sour cherry seed extract to animals strongly stabilizes healthy tissue homeostasis and suppresses ischemia-reperfusion injury by augmenting expression of heme oxygenase-1, a major endogenous cytoprotective enzyme. The sour cherry fruit is a major export of several nations, including Hungary, however the seed is currently considered an agricultural by-product and discarded. The better understanding of health protective effects of the seed extract would open new avenues for the Hungarian agriculture and food industry in the future.
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Analysis of the Health – Environment – Nutrition Nexus: A Review
3-24Views:790The fastest improvement of the wealth and quality of life was witnessed in last decades by the humanity globally. Economic and social development, however, influenced the state and processes of the natural environment at the same time significantly. Food supply is one of the major interfaces between the society and the natural resources, as we highlight in our literature review; approximately one-third of the resource use and pollution is originated in nutritional needs. Also, health effects of western diet are remarkable. Consequently, debate on ‘healthy diet’ and ‘environmentally friendly’ food supply chain became complementary and reinforcing topics recently, at least in the scientific communication.
JEL Codes: F64, I12, O13, Q4, Q5
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Analysis of the Affective and Conative Components of Consumer Attitude in the Image of the Pálinka
21-32Views:225The research aim is to explore the potential role of consumer attitude components in image development related to a traditional Hungarian alcoholic beverage, the pálinka. This study focuses on the effect of the affective and conative components of attitude on image of the pálinka. The relevance of this research is the expansion of the pálinka market in recent years and the change of the regulatory environment about homemade spirits. Distillate made at home, which product improperly called homemade pálinka, is very popular in Hungary. This study was supported by the data from a nationwide, representative consumer survey carried out in 2019 and 2020. A total of 626 subjects participated in this survey, the sample is representative for the Hungarian adult population according to gender, age group and region. To understand the effect of the affective and conative attitude components, we used Likert scales and graphically illustrate the consumer feeling and behavior about the homemade spirit and the “in-store” pálinka. The study confirmed the advantage of homemade spirit image over in-store pálinka, and points out the importance of education and information in the case of the affective and conative components of consumer attitude. The reconsidering of the marketing communication of the in-store pálinka producers is timely and very important; however, this task requires a comprehensive marketing strategy covering all three attitude components, and this is the only way for them to remain competitive.
JEL Codes: M31 -
Growing Demand for Functional Foods – The Customer Perception of the Domestic Cereal Market
23-37Views:108Current scientific research raises questions as to how and why food-market consumer demands have changed over time, in relation to increasing health awareness. As a hypothesis, we assume that today’s customers are more health-conscious and open-minded about healthy food and health-related marketing messages both in Hungary and world-wide. Consequently, customers tend to look for the potential benefits of functional foods. We describe present-day lifestyle trends and the changing habits of nutrition as well as introduce the science of nutrimarketing and functional foods, along with their relevant claims. In our field research, we examine customers’ attitudes and mind-sets regarding the domestic cereal market between 2013 and 2016 with the aid of the Neticle system, an innovative online media-monitoring and analysis programme. Examining and understanding these trending needs could open new opportunities for companies to satisfy their customers with applicable product developments.
JEL codes: I12, I15, M31
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Examination of the Eating Motivations of the Hungarian Population Based on the TEMS-Model
81-93Views:169Our study fills a gap because we were the first to examine the eating motivations of the Hungarian population using the TEMS questionnaire. Our aim was to analyze the eating motivations of Hungarian consumers in details. To this end, we launched a national questionnaire survey of 1,000 people, which is representative by gender, age, type of settlement, and region. In our survey, we obtained 8 well separated factors, which are the following: Social Anxiety, Comfortable Enjoyment, Health Awareness and Weight Control, Price Sensitivity, Social Eating, Self-Rewarding, Habit and Tradition-Driven Eating, The Tempting Nature of Food. Based on cluster analysis, we classified consumers into 5 clusters: Traditional Simplifiers, Thrifty Social and Emotional Eaters, Balanced Self-Rewards, Health Conscious, Indifferent.
JEL-Codes: A13, D70, I12, Q56 -
Parental Health Conciousness and Examination of Eating Preferences in Reflection of Childhood Obesity
27-38Views:501One of the 21st century’s well-known megatrend is the healthy lifestyle and eating which is the basis of this research. We have already known some aspects of this topic, but the parental health consciousness and the examination of eating preferences is not as well known as it has to be, so this makes this study relevant. The goal of this exploratory research was to get to know more about the parental health consciousness, their eating preferences and attitudes, so Hungarian parents were asked who have children under 14 years old to tell more about their habits and lifestyle. In the primer research an online questionnaire was used which reaches 206 people so we could make some consequences about the lifestyle and the preferences of the families in Hungary. The main parts of this research were: the importance of health and the healthy lifestyle, the form of the parental research about the topic, which sources they find the most relevant and authentic, the parental eating habits, family health, the responsibility of the parents. During the statistical analysis some segments of people could be separated whose different attitudes and preferences were shown very clearly. It reveals of the results for example that the groups have different eating habits and researching systems.
JEL Codes: I12, M31
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Changes in Dietary Habits During the Pandemic
39-53Views:362The COVID-19 pandemic has had a significant impact on the daily lives of the population, primarily due to the disease control measures. The focus has shifted to health protective factors, with a healthy diet playing a key role in increasing the human body's resistance to pathogens. In addition, being overweight has a negative impact on the course of the disease, making the virus an even greater threat to our society. Our aim was to examine how the pandemic has changed our daily diet, with a particular focus on fruit and vegetable consumption. Data collection included both secondary and primary research. With 242 responses, our primary analysis was conducted using an online questionnaire. The results showed, that half of the respondents had changed their eating habits and one third had gained extra weight during the pandemic. A higher percentage regard their fruit and vegetable consumption as sufficient enough, while only 29.6% think they are eating the daily recommended amount. The results showed that there is a lack of awareness among respondents of the recommended daily intake of fruit and vegetables, which is a fundamental problem in terms of dietary health.
JEL Code: I12
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Consumer Perception of Corporate Social Responsibility
3-14Views:134Several studies have drawn attention to the importance of and the impact on consumer behavior of the corporate efforts in order to promote sustainable consumption in the last decades. The concept and framework of sustainable consumption appear at global, European and national levels. Several studies have examined the possible design and modeling opportunities for sustainable societies. The socially responsible operation of companies and their efforts for sustainable consumption can be the driving force behind social changes. In our study, we examined the consumer’s perception of social responsibility of companies on based on a national representative sample of 1,038 respondents over 15 years of age. In our analysis, opinions and attitudes related to sustainable development are presented, followed by the characterization of the groups that can be separated on the basis of the monitoring of sustainable corporate activities. The research shows that only a minority the consumers do not believe that consumers could make to sustainable development through their decisions. In contrast, nearly a third of domestic consumers is neutral or attaches importance to the efforts of companies for sustainable development, which is average by European standards. The company moves which lead to better opinions of domestic consumers, or which may lead to the rejection of shopping are introduced. Four groups of consumers are separated according to the monitoring of sustainable business activities.
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Investigation of Some Connections Between the Coronavirus Epidemic and “Acquisition Fever” in Győr
89-101Views:161The birth of this publication was generated by the events of today. In the light of the research (and the literature data), it can be stated that the coronavirus epidemic that appeared in Hungary in the spring of 2020 caused panic shopping, and the freedom of choice (abundance of goods) was again replaced by consumer vulnerability like before the years of regime change. The analysis shows that 75 percent of those over the age of 60, while only 62 percent of the members of the youngest age group think it is worth piling up. It is also interesting to note that the main reason for over-buying is the creation of a contingency reserve. Larger store types, mostly with a wide range of goods, were well suited for this. Also, 33,2 % of respondents thought they had bought more to reduce the number of shopping trips (and thus presumably to slow down the spread of the virus).
JEL Classification: M31, H12
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The Actual Questions of the product and the Consumption of Soltvadkert' Wine
125-131Views:22In our work looking for the answer for the next questions: What is the current situation for winemakers nowadays in Soltvadkert. What is the reputation of their wine? What do local habitants think about the wine of their city? What is the opinion about it the tourists? Do the people remember to the counterfeit wine? To know the answers we make qualitative and quantitative survey. We made 5 interviews with viticulturist on Soltvadkert. We asked them about the market-opportunities, the effects of economic crisis, the impact of import wines, the connection between the local winemakers, the trends of Hungarian wine-consumption. The questions for the consumers are the follow: The consumption habits linked to the wine, the knowledge about the winemakers of Soltvadkert, the wine-purchasing habit. We asked 100 local residents and 100 tourists. The result of this survey is the SWOT analysis, which we made and show in this article.