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The Relationship between the Strategy of Change and Controlling
Published August 6, 2020
46-49

Present papers - as a preliminary study to a subsequent one- describes a research programme, which examines the system of connections of change and controlling embracing several companies. The aim of this paper is to shed light on the role of strategic controlling in the implementation of company strategy, avoiding an unsuccessful strategy, def...ining reversible processes and points of intervention, and also in providing feedback, while devoting a special attention to the formation of strategy-oriented organisation.

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The Comparison of Aircrafts’ Maintenance Strategies from the Viewpoint of Change Management
Published August 21, 2020
228-234

A new aircraft has appeared at the flying troops of the Hungarian Defence Forces which also brought about the emergence of a new maintenance strategy. The new strategy meant a switch of the operating technology at the same time, and it also posed a set of management problems, especially in certain stages of the conversion process. The morphosta...tic or morphogenetic nature of the change has been brought up as a fundamental question; the successful realization of this change requires various management procedures. In the present study I make an attempt to compare the two operation strategies that are simultaneously present, from which it may emerge that what processes are affected by the changes and at what level they are affected. In my view the usefulness of the analysis lies in the fact that the efficiency of integrating a new aircraft into the system may considerably increase in the future.

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Strategy of Educational Culture Change
Published August 6, 2020
29-41

The true measure of a nati on’s standing is how well it att ends to its children – their health and safety, their material security, their education and socialization, and their sense of being loved, valued, and included in the families and societi es into which they are born. This article is a strategy. How possible to change educational c...ulture in Hungary.

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Foreign trade possibilities of the Fruit – Vegetable sector in the future
Published August 6, 2020
102-112

Hungary can be considered as a small, open economy, therefore the domestic market doesn’t provide enough possibility to sell the grown and produced agricultural products, exportation is vital. In the year of 2010 Hungary had trading activity on the field of agricultural products with 151 countries, which has grown to 164 countries by 2013. Ac...cording to the Strategy of the Fruit- Vegetable Sector the production target is 3,5 million tons for the year of 2020. This target has already been reached in 1990, since then the average production is 2 – 2,5 million tons yearly. We can increase our foreign trade only if the properly classified, carefully packed products can be delivered in the requested quality on the contracted time. Perhaps this is the most sensitive territory where the Hungarian producers are falling back from the international trends. Due to the lack of cash and capital the technological and technical development of the is missing, the trade channels are getting more and more narrow, which will lead to loosing of the market. Nowadays the main problem of the Hungarian Vegetable-Fruit sector is the diminishing quantity of marketable goods, despite of the fact, that the sector could remain a net exporter. The presence of the black market is overwhelming in Hungary which makes the sector vulnerable and hard to regulate. Despite of several good examples and successful enterprises it is still true that the majority of the producers are lacking the needed technological, marketing, management and trade knowledge. They insist on using their obsolete methods, and not willing to learn and change. There is a problem in the forecast of the expected yield. The Vegetable-Fruit sector is the
most export driven part of the Hungarian agricultural sector as it is selling more than the 50% of all production abroad. In order to be sustain this share it would be fruitable to have a more favorable tax policy and the revision, cancellation of the „Primary producer” system. In each case the main problem is that there is no common base and trust between the trader, producer and management. This is why it might happen that a member of the TÉSZ is willing to sell his product outside the system, because this way he thinks to have safe income. As the organization doesn’t have a safe base of products for sale they can not develop the market and if they have no safe market, due to the missing trust there will be no safe base of products for sale, and the circle is closed and the whole problem starts again.

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Crime Preventi on, Victi m Support, Youth Defence in Jász-Nagykun-Szolnok County
Published August 6, 2020
142-158

In 2003 the Hungarian Parliament emphasised the importance of preventi on by the elaborati on, the discussion and the adopti on of the Nati onal Crime Preventi on Strategy. The prioriti es of the strategy are as follows: the reducti on of child crime and juvenile delinquency, the increase in the safety of citi es, the preventi on of domesti c v...iolence and victi m support and the preventi on of repeat victi mizati on. In order to achieve these goals, the County’s insti tuti ons have to be able to achieve an eff ecti ve collaborati on. Crime preventi on is primarily not a police task, but rather the responsibility of social insti tuti ons, child and youth welfare insti tuti ons, and last but not least the potenti al victi m’s own responsibility.

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Critical analysis of logistics strategy models in retailing
Published August 6, 2020
107-112

Logistics is key for retailing because product availability is a signifi cant element of customer service and has key importance for compei i veness as well. In the following I would like to demonstrate the strategic retail models of the academic literature and give diff erent points of view on retail logisi cs. Then, with the help of an empiri...cal study I will elaborate on the model of Hungarian retail logistics.

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Is there a Way out? Assessment of the Situai on of the Hungarian Poultry Sector?
Published August 6, 2020
26-34

The topic of our presentai on is the assessment of the current situai on of the Hungarian poultry sector. According to a forecast issued by the United States Department of Agriculture (USDA), of all types of meat, poultry meat produci on may expand to the greatest extent over the period of 2011 to 2020. The quesi on is whether it is possible fo...r Hungary to take advantage of this favourable situai on. We will outline the history of the poultry sector since the transii on period, the impact of the accession to the European Union and the current situai on and the problems of the sector. We will discuss the sector’s compei i ve disadvantages (drop in exports, growth of imports, technological backwardness, lack of sector strategy, underdeveloped integrai on etc.). We will also include other factors that make the situai on of the sector harder (energy prices, feed prices, tax system, black economy, etc.). Finally, we will examine the possible strategic steps to improve the situai on of the sector.

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The Development of Logistics Service Centres through the Use of Results in Network researches
Published August 21, 2020
35-39

Logistics centres of a huge capacity and ability to create added value have emerged in recent decades. These centres have become network nodes among the co-operating organizations which accomplish the management of supply chains by connecting different modalities and networks with their infrastructure and informatics. The effective operation of... logistics centres present in business networks are usually managed by logistics supplier businesses (3PL/4PL). Defining the supply net as a complex network, logistics centres may be called hubs, the routes and relationships connecting the centres – by borrowing the term used in network theory – may be called edges. Taking into consideration the results of Barabási’s network research we are searching for correlations between his proven principles and the growth possibilities of the centres (hubs) operated by logistics service providers.

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Strategy of international hotels as the factor of development of tourism in russia.
Published August 6, 2020
127-134

The international tourism, globalization and other factors created the soil for emergence of the international hotel chains – the largest players in this market, which strategies we have investigated by means of maps of strategic groups. Certain intermediate conclusions were already drawn, we will highlight once again importance of research o...f players of such scale – in many aspects they will define development of the market of hotel services in the future.

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Communication Strategy Use in English Conversational Discourse
Published August 6, 2020
61-67

The ultimate goal of language learners is to communicate efficiently and fluently in the given second language, which is hard work to reach. They are learning the language for long years, and it may happen that theoretically they are familiar with all the grammar intricacies, but practically they are not able to ask for even a glass of water in... real situations. The question is whether the use of communication strategies could help to cope with the difficulties by their direct teaching. A few years ago I conducted a research to find out what kind of interactive strategies the learners are using and to provide a full list of them. The publications at that time did not deal with strategies specifically in the teaching material. I used my own list. The latest books, however, put a stress on useful phrases. So the question is whether the fact that they draw attention to strategies in separate sections, will bring significant changes in the learners’  communication.

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FACTORS AFFECTING THE STRATEGY FORMULATION PROCESS OF COMPANIES ECONOMIC GROWTH SOCIAL DEVELOPMENT SUSTAINABILITY AND COMPETITIVENESS
Published August 21, 2020
39-48

The study has thoroughly presented the classic and new trends of economic gr owth, and on this basis, it can be stated that this is a complex system, and its analysis is almost always relevant, mostly because of the rapidly changing global systems and networks of contacts. The economic growth is extremely important in the 21st cent ury as well,... but with a new approach. Two very important factors appear: sustainability and social development. Albeit the economic growth and
the social development are in the opposite directions, not serving the basic idea of sustainable development at all. In this study, we aimed at portraying the complexity of this system and the range of factors influencing it.

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The interconnection of gender and communication: communication in the workplace The differences, in other words who is better?
Published August 6, 2020
7-12

The paper explores the differences between the way women and men communicate. The author states that the communication skills of the two genders are different: women are better than men at performing various verbal tasks. The article reveals the possible causes of this difference in skills. Gender can define the communication style. We can also... observe a difference in speech. There is an ever increasing demand for workers with excellent communication skills in the world of work. Such workplaces prefer to employ women rather than men. The better skills of women manifest themselves not only in mother tongue skills, but also in the acquisition of foreign languages. The author advises boys to communicate more emphatically and girls to be more assertive. 

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DEVELOPMENTAL STAGES OF STRATEGIC THINKING AND STRATEGIC MAKING
Published August 21, 2020

This article is about developmental stages of strategic thinking, detailing the era of strategic planning and strategic management, and their differences. 

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