In this study we try to introduce some lessons drawn from an empirical research project which was made within the framework of the Gabor Baross Program's project, "Facilitation of Knowledge Transfer for Enhancement of Competitiveness of the North Great Plain Region by the Founding of the Innovation Knowledge Center". This part of the research tries to examine the demand for higher education among the actors in the economy. First the paper shows those results of the research which measured firms' knowledge of the Bologna process, and the main goals of the new form of education, and the knowledge structure and competencies connected to the creation of the individual education levels. Following this the article examines requirements from higher education, and the opportunity for developing the connections between educational institutions and the economy.