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Examination of Consumer Perception of Web Stores by Netnography in the Period of COVID-19
Views:257Online shopping has become more and more part of our everyday lives, as proved by the fact that in the midst of the economic crisis caused by the coronavirus epidemic, online retailing has grown by more than 30% in Hungary. International research has shown that nearly 90% of consumers take into account the online reviews as much as the recommendations of family or friends before their purchases, digital channels, including Facebook have the greatest impact on their decisions. In our research, in connection with a specific campaign, Black Friday, we examined how actively the highest-traffic stores – having online shops as well - use Facebook to reach and influence the customers. We chose netnography as the method of our research, and we analysed the posts published on the Facebook pages of the five chosen online shops, furthermore, the customer reactions and comments given in connection with the posts. Our results show that three of the five chosen online shops applied Facebook campaigns within the action. By analyzing the comments, they were classifiedinto 5 categories based on satisfaction and trust: satisfied, dissatisfied, interested, trolls, and mute groups.
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Impact of Digitalization on Domestic Trade Strategies
318-333Views:1389The aim of our study is to reveal the fit of digital space into current and future trade and to assess the effects of digitization on Hungarian trade strategies. The information gathering and purchasing habits of consumers have changed dramatically in recent years. Consumers today make buying decisions based primarily on convenience, effectiveness (fast and convenient access to products at adequate price/value ratio), and experience. Adjusting to these trends, traders developed novel trading strategies, and the use of achievements of digitization is an integral part of these strategies. One aspect of digitization is the increasing global development of e-commerce. The Hungarian online commerce have also been expanding significantly from year after year: based on 2018 data, domestic and foreign online sales volume have passed 1000 billion HUF. The Hungarian online consumers buy on the Internet more and more often and at greater and greater value. The online shopping on virtual reality platforms may make this purchase mode more experiential. Webshops have to meet new consumer needs, and deliver the ordered products as soon as possible, preferably within 24 hours. An increasing number of parcel delivery options has begun becoming more and more popular (e.g., automatic parcel terminals, pick pack points). However, traditional channels should not be buried, either. Their obvious advantage is that consumers can take their choice based on multiple senses and it also gives them more room for impulse buying. Combined with the digital technology compliant with contemporary requirements, this can offer a complete shopping experience. Nowadays, recognizing this need online and traditional channels have been mixed in several cases (e.g., multichannel, omnichannel, cross-channel sales) and offer several options for consumers during the purchase process. The sales area optimization of traditional shops and the buyer paths aided by digital technology (e.g., digital shelf labels) are designed for the buyers’ convenience. The newest innovations imply automation of the buying process making the whole process more convenient and more personalized with the use of sensors (e.g., Amazon Go) or robots (e.g., Pepper). In our future purchases, digital personal assistants will appear as digital versions of sales personnel.
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The Potential of Online Workouts for Fitness Trainers
49-60Views:370The importance of physical activity for both physical and mental health is unquestionable. For leisure athletes, fitness clubs can be considered as popular facilities for everyday workouts. Classes run by qualified trainers, whether individual or group workouts, are very popular. In line with the worldwide trend, there is a growing expectation for fitness workouts to be reachable as simple as possible, in as many forms as possible, regardless of the location. The aim of our study is therefore to map the prevalence of online training among trainers working in the fitness sector. There is a significant demand for such workouts, even if it cannot completely replace hours of personal presence. In addition, as well as for target groups who want to find a form of exercise that can be performed anywhere, anytime, the online space provides an ideal opportunity to practice regular physical activity, as well as a good opportunity for coaches to expand their clientele and services.
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Study of the University Electronic Games E-sports League and Its E-sports Players
52-61Views:140E-sports are competitive video games coordinated by different leagues and organisations. E-sports players belong to teams or different managements, which are sponsored by various economic companies and establishment. In the beginning, only offline and then online competitions were organised, and nowadays an offline final takes place in sports halls at the end of an online qualification round. The primary objective of the present research is to study the e-athletes participating in the University Electronic Games (UEG) e-sports competition. In addition to the e-sports players, I consider it important to examine the tournament itself, how the players interviewed rate it and what motivated them to participate again. I conducted an online questionnaire survey among the participants of the three seasons of the UEG online tournament organised by the University of Debrecen. UEG is the largest university e-sport tournament in Hungary in terms of its number of participants, which is why it was selected for the study. The participants in the study are motivated to compete in order to achieve success and enjoy competing to win, for them e-sports is a self-fulfilment. They keep up to date with national e-sports news and competitions through social media and the university mailing system. In general, the participants rate the UEG e-sports championship highly. The organisers need to improve the organisation of the tournament and their preparedness to run a tournament of this size. Their strengths are their helpfulness and their accurate and precise information about the tournament.
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Operating a Webshop in Rural Areas
242-251Views:203The importance of e-commerce in Hungary is unquestionable. 66% of the population is regular internet users (I3), every fourth person uses it on a daily basis. Online sales have increased from 137 billion HUF in 2010 to 427 billion HUF in 2016, while offline sales were not able to reach this growth (I1). Undoubtedly, online sale has become a very valuable market. The age group really valuable as consumers spends about 6 hours a day online, out of which 3 hours are active usage (I2). The Internet is also the most important source of information and keeping in contact, as 41% of the population uses it method. The availability of the Internet in Hungary is literally independent of the geographic location, thanks to the Digital Renewal Action Plan in Hungary's current strategy, as one of its main chapters is "Enhanced and Secure Infrastructure for All." (Botos 2013) plan. There are many unfavorable processes in Hungary's rural areas. Of these, emigration and the abandonment of the local economy are outstanding. To stop these processes, the "National Rural Strategy" (2012-2020) was created. Its most important areas are employment growth, balanced and diverse land and forest management, production structure, restoration of local food production and food markets, local energy production, strengthening the local communities, improvement of population patterns and conservation of natural systems and the biodiversity. The integration of rural economies into the on-line marketplace and their linkage to different DBEs not only vertically but horizontally can be one of the keys to their survival and development. The situation of businesses on the on-line marketplace in the countryside is very special. On the one hand, they are more favourable in many aspects of their operation, but in some cases they have disadvantages that fundamentally threaten their survival. The purpose of this article is to get to know this environment, map its benefits and drawbacks. For this, we use the results of in-depth interviews conducted with businesses operating on an on-line market in rural settlements.
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The Top 5 e-commerce Competitive Advantages in Hungary
128-139Views:199Abstract. In my article, I map out the key competitive advantages that are essential to online commerce, online store sales, success, and popularity. There is a wealth of literature on the subject. Year after year, more and more research and surveys are conducted on customer value, shopping habits, consumer behavior, digital transformation, which I would like to summarize and articulate, and highlight the main elements without which online sales would not be effective.
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Analysis of Social Media Activities - Through the Examination of Handball Clubs Competing at Different Levels
39-53Views:246In Hungary, handball enjoys special attention and support, this is true not only for our country, but also for Europe, and the sport is gaining more and more space worldwide. One of the biggest innovations of the last two decades is certainly social media, which has reformed the basic strategies related to information transfer and traditional marketing activities. The processes of content production on these platforms have radically changed, which every sports club should pay attention to, as they can gain significant advantages in terms of economics, marketing and community building if they are able to communicate well. Three sports clubs competing at different levels were compared during a qualitative study in terms of their social media marketing strategy activities, namely PICK Szeged, Balatonfüredi KSE – BFKA Balatonfüred and DEAC handball team. The basic concept of this research model was built on how the online marketing communication activities of club teams fighting for different professional goals at different levels differ from each other, as well as what are the development opportunities and aspects that can be used as effectively as possible on social media platforms. The handball club teams agreed on several research questions, but a significant difference could also be discovered in one area, in which the professionals responsible for social media disagreed or represented a different point of view. Looking at my results, it can be concluded that behind a successful online marketing strategy there is always serious preparation and planning work, as well as the diversification of content production on different platforms, because the consumer communities of the platforms are also different from each other.
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Examination of the Physical Activity of Amateur and Hobby E-sport Players
Views:384With the spread of computers and the Internet, e-sports became a fast and dynamic growing sector with a significant market and economic potential. Its importance is demonstrated by the fact that its growth is now outstripping some traditional sports or other industries. E-sports users are sedentary in front of a computer during both competition and training, so their health is determined by the amount of physical activity they do when they are not in front of a computer. The primary aim of this research is to investigate the physical activity of e-sports users at different levels. In addition to this, I considered it important to investigate what games the players I interviewed compete in, how much time they spend playing and how they improve their skills. I conducted an online questionnaire survey in the University Electronic Games (UEG) online tournaments organised by the University of Debrecen. The participants in the survey fully met my criteria, as most of them were amateur or hobby e-sports players, so I obtained relevant data from their answers. Based on the participants' responses, it can generally be said that they engage in health-enhancing physical activity. However, it should be remembered that not only the rise in popularity of e-sports, but also the increasing digitalisation of society is contributing to the rise in sedentary lifestyles. In the future, it would be important to change the way gamers exercise, which until now has been predominantly to develop their digital video game skills. Physical activity and other health-related behaviours need to be integrated into the training routines of gamers - e-sports players, so that playing sports could become a natural pastime alongside e-sports.
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COVID-19 Pandemic Impact on Employees’ Physical Activity
72-84Views:774Globalization and the recent explosive development of technology have significantly changed people’s lifestyles resulting in an increase in the number of people living a sedentary lifestyle. COVID-19 pandemic has exacerbated the situation and created an unprecedented situation in the world. In the present study, we investigate changes in the physical activity and sedentary behavior of adult workers caused by the coronavirus epidemic. In our online cross-sectional research, we used snowball methodology. The target group of the survey was adult workers. 108 people filled in the questionnaire, the majority (73.1%) are women, the average age is 37.18 years and most of them have higher degrees (Diploma: 74%, PhD: 14%). The present study revealed a decrease in physical activity and an increase in sedentary time for the employees in our study. Despite respondents detected a decrease in their physical activity, an increase was reported in the proportion of online training participants. The majority of respondents partially, or totally switched to work from home during the pandemic, which may further increase their sedentary lifestyle. We did not find significant differences among the domain of work and leisure time or occupational physical activity patterns. The workplace is a great opportunity for promoting physical activity and reducing sedentary time in the adult working population, therefore it would be important for organizations, decision-makers and health professionals to work on the design of strategies to these goals.
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A Domestic Investigation of Online Banking
22-32Views:204Nowadays, the spread of digitalization is constantly increasing. The current rising generation is already a “digital native”. As part of digitalisation, mention should be made of the Internet, which has been given a prominent role in our daily lives. We search for information on the Internet, we communicate, we buy. Due to these factors and the pandemic in 2020, internet administration has become a priority. Banks need to constantly adapt to meet their needs, promoting convenient, home banking. In the course of our research, we focused on this continuous adaptation and the resulting improvements. The research focused on the Internet and mobile banks of large Hungarian banks. Sampling took place over 2 periods. Among the primary research tools, we chose document analysis, and netnography. In the research, we compared the functions available on the platforms, the consumer perception of mobile banks and other variables. Based on the results obtained during the research, it can be stated that domestic banks are constantly developing their application along different trends and trying to adapt to changing needs. Serious changes had to be made in the mobile banks of most large banks, even with the permanent elimination of their former mobile banks. Changes can have a strong impact on consumers, who are often more likely to have a negative view of them. Digitalisation is also particularly important in this sector. The study contains the details of the course work prepared for the Scientific Students’ Associations Conference.
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Globalization in Higher education, Advantage and Disadvantage of Online Education
1-9Views:99This article was prepared with the support of PADME (Pallas Athéné Domus Meriti). E-learning has many advantages and disadvantages. Among these, I would like to highlight some of the more important ones, as well as present the results of my surveys in which I assessed university students' modeling, abstraction and lexical knowledge before and after online education.
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Examining the employees and sectors of the economy according to the digital competence in the EU memeber states
344-357Views:256In this study, the challenges of digital development and its sectoral effects were examined between 2015 and 2017 in the EU Member States, based on data of OECD, Eurostat, and the World Bank. The connection between the countries' digital development and sector dominance was analyzed. I found - in line with international research - that in countries that belong to the developed group, the high value-added service sector is dominant. The statistics of developing countries’ supported the assumption, that industry is the engine of the economy. The analysis of the underdeveloped countries revealed that agriculture and industry are the most important sectors compared to other countries. Measuring the demand of developed countries for ICT professionals, I examined the relationship of individuals with different digital competencies to one kind of self-education. In line with international research, my database showed that digitally unskilled people are the least likely to take advantage of online courses. As a continuation of the research, it would be worthwhile to carry out this study in other economic areas as well. Especially in areas where salaries for high-digital occupations do not differ significantly between countries in the region.
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Artificial Intelligence in Human Resources Information Systems: Investigating its Trust and Adoption Determinants
749-765Views:3205With the rapidly emerging trend of employing Artificial Intelligence technologies within modern economics. This study is an attempt to fill the research gap associated with the factors that have influence with the adoption of artificial intelligence in human resources information systems on HR-leaders intention to use it. It empirically investigates the influences that trust, technological readiness, facilitating condition and performance expectancy on HR-professional’s behavioral intention to use AI in HRM. Besides, examine the moderating effect of age and experience on the proposed associations. Data were collected from by online questionnaire from 185 HR managers. A structural framework was introduced to test the relationship between study latent variables. Result exhibited that trust and performance expectancy has a significant influence on HR-professionals behavioral intention to use AI-HRIS. Trust and technological readiness showed a significant influence on HR-professionals performance expectancy of using AI-HRIS. While facilitating condition, organizational size and technological readiness did not show a significant influence on HR-professionals behavioral intention toward using AI-HRIS. Lastly, Age and Experience did not have a moderating effect on trust and performance expectancy association with the behavioral intention toward using AI-HRIS. The findings of this study contribute to the theory development of information technology diffusion in HRM.
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Online self-learning
542-553Views:175In this paper four short sessions are reviewed in the theme of introductory programming. The sessions were performed in four different student groups from the age twelve to seventeen in two different schools. The paper summarizes important input and output properties of the groups, like the preliminary studies of Informatics and the grades in both Informatics and Mathematics – if available – also the results of the learning process during the sessions. The focus is on the skills of programming and self-learning, and the differences of it in respect to the age, the gender and the preliminary studies.
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Study Habits of University Students
1-9Views:23What kind of electronically available content can students prefer? We conducted a questionnaire survey in which we asked about the study habits of university students: where, how, with whom, when, how much, where do they study? Do they use problem-solving software? We need to find out about it, since learning habits and strategies have changed significantly in recent years. Taking into account the answers to the questionnaire, we draw attention to some activities that improve the quality of education.
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What Image is Conveyed by the Webpages of Hungarian Higher Education Institutions?
355-370Views:102This exploratory study analyses the online higher education marketing practice in Hungary. It examines the homepages of all of the state accredited higher education institutions in Hungary. The selected dimensions of the examination are to measure different aspects of openness expressed by the image published on the homepages to their audience. State vs. non-state financed (and as a sub-category of the latter: church financed) institutions are compared along these dimensions, as well as universities vs. colleges (according to their status both before 2000 and present). The main finding of the research is that there is a statistically significant evidence that the homepages expressed different images for the analysed institution groups. Differentiating signals between state financed institutions vs. non-state financed institutions, as well as between universities vs. colleges were identified: the number of pictures published on the main page, the presence of sliders, the accessibility of the website to people with visual impairment and to non-Hungarian speakers, and the access to social media. State institutions and universities were found to publish a more open image via their homepages than the non-state financed institutions and the colleges.
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Wearable technology usage among students of the University of Debrecen
33-47Views:134The lack of physical activity and the growing prevalence of a sedentary lifestyle are urgent public health problem worldwide. The problem is also typical of the young population, especially university students, who spend most of the day in a sitting position. Technological development is one of the catalysts for the rise of a sedentary lifestyle, nevertheless, thanks to this, many devices have appeared on the market that can be used to encourage physical activity. The widespread of wearable activity tracker devices – wristwatches, wristbands – among the population shows a constantly increasing trend, with a parallel increase in the amount of data collected about ourselves (step count, calories burned, heart rate). The main goal of the present study derives from the recognition of the gap in this field in the domestic sports science literature therefore our focus is on modern information technology tools in the dimension of physical activity. The aim of this study is to assess the attitudes of the university student population towards activity-tracking devices. We conducted a cross-sectional online quantitative survey (questionnaire) among DE GTK students. 340 people filled out the questionnaire correctly. In addition to descriptive statistics, parametric and non-parametric tests (Pearson's chi-square test, Fisher's exact test, t-test, Mann-Whitney test) were used to examine the relationships. The results of the statistical tests were considered significant if p<0.05. We performed the distribution of the variables using the Kolgomorov-Smirnov test. The majority of respondents (55%) have already tried some kind of wearable device that measures physical activity. Every third student (34%) are currently using their device. Those who have not tried these devices so far indicated the price as the primary deterrent. 32% of the students plan to invest in such a device in the future. 39% of device users use an activity tracker bracelet, while 61% use or used a smartwatch. In terms of sex, we did not find any differences in asset ownership. The primary goal of the students (66.8%) was to track their physical activity. The most frequently used function was tracking the number of steps, indicated by 81% of the respondents, followed by heart rate measurement (67%). Most of them (69%) set some kind of goal regarding their number of steps. According to every third student, they moved more as a result of the device and managed to maintain the increased level of physical activity. 44% of the students claimed that their physical activity did not change despite using the device. Students tend to disagree with the positive statements related to the devices in connection with a healthy lifestyle. Although the present study suggests that wearable devices have an impact on students and they track their measured data, it is questionable whether the devices themselves are enough of an incentive for students to develop a healthier lifestyle.
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Corporate Performance Measurement in the E-Commerce
80-91Views:387Performance of the domestic online commerce showed a dynamic increase in recent years and, based on the expected forecasts, this trend will be realized in the future as well. In Hungary, the number of electronic commerce undertakings is estimated to be within a range of between 5 000 and 6 000 pieces and this number is steadily increasing. Today, the opportunities offered by the internet play an increasingly significant role in every segment of the economy. In the increasing market competition, it is no longer sufficient to serve the local population. Driver of the internet commerce is a marketing activity therefore the performance measurement is a priority. The excellent result and success essentially and principally depend on the performance, in addition to luck. Performance is understood as the measurable results or, in the broad sense, the successful efforts which are made to achieve the organizational objectives. The performance measurement is a measurement process of the efficiency and economy of an activity. Its aim is to support the decisions and actions related to the operation of the undertaking. The performance measurement is not only a decision support tool but also an element influencing every level of the decision-making system; it has an effect on the actions of stakeholders. Its danger and importance are simultaneously the fact that its improper operation (application of incorrect yardstick) can result in a functioning contrary to the corporate objectives. My aim is to survey the corporate performance measurement practice, to assess the connection between the financial and operational performance as well as to analyse the connection between the performance measurement practice and the performance achieved.
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Examination of preferences for pork meat and pork meat products among university students
131-141Views:178The purpose of this study was to examine the preferences for pork meat and pork meat products. The used sample (N=324) for the analysis came from the students of the University of Debrecen Faculty of Economics and Business. The survey was conducted by the form of online questionnaire. The results from data analyzes were based on descriptive statistics, cross-table and correlation analysis, Mann-Whitney and Kruskal-Wallis tests. Based on the results we can concluded that majority of consumers in the sample would be willing to pay more for hungarian and healthier products with less than 50%. Furthermore we can say that have a significant difference between men and women according all factors which used in analysis; have a significant difference between people with secondary and higher education according to perception of manufacturer/brand; have a significant difference between income level groups according to price and healthy eating.
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Implementation of Lean management Practices in Azerbaijan (on the Example of a Private Company)
30-40Views:90Organizations are facing crucial modifications as global market and conditions change day after day. To keep up with fast changing realities, it’s important to apply innovation decisions to the current stage of organizations. Lean management consolidates tools and techniques to revert from traditional way of operating to the new human oriented one. In the carried-out research its outlined, human resources management plays a big role in spreading and supporting lean initiatives. It was suggested that, Lean and Human resources management are compatible and should work together to obtain sustainable success by implementation of an innovation approach such as Lean. Both lean management and human resource management focus on the same goals with different methods in terms of control of businesses. All positivist approaches and practices are included in these approaches and practices, which are developed with a focus on the interests of the community, in order for the process to be concluded positively. The employee-centred management approach of human resources management is crucial to lead and maintain good environment in the teams. For this reason, in the lean management philosophy, it is aware that the corporate structure has responsibilities in terms of training the employees, eliminating their problems and supporting them in struggling with the responsibilities they undertake. This paper is quantitative, online survey has been conducted with employees of a private company in Azerbaijan and results were analysed in statistical analysis software SPSS and relevant suggestions and recommendation were given for reorganization to enable lean friendly environment on a sample of the given company.
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Why do not people attend football matches in Hungary?
11-22Views:274Both international and domestic research on passive sport consumption focuses on the motivations of fans. However in Hungary, unlike the examples of North America and Western Europe, we have to look for answers to the question of why people do not go to football matches. In order to find an answer to this question, we conducted an online survey with a number of items of 347 people. For the latter a scale measuring absence from sport consumption was used and the reliability of the scales was tested by Cronbach's alpha calculation. After our principal component analysis, we developed 5 internal and 5 external factors, on which we conduct hypothesis test along demographic and sports consumption variables. Based on our results, we have established that, contrary to public opinion, the low number of spectators in Hungarian football matches is not only and primarily due to unsucces and the low quality of matches. Our respondents are mostly kept away from stadiums by football-related government measures, as well as by preferring to participate in other recreational program opportunities.
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Food Industry 4.0 Readiness in Hungary
1-12Views:281In terms of production value, the food industry is the third-largest in Hungary, the first in Hungary in terms of the number of employees, and the first in Europe in the processing industry, as well as a significant user of resources. The research examined the state of art of digitalization readiness, focusing on I4.0 technologies, which supports the management to operate more efficiently the enterprise and to make better decisions. So the focus was on integrated enterprise information systems, management support systems, business intelligence systems, industry 4.0 technologies, and issues related to their application. The analysis based on an online questionnaire survey the request sent to 4.600 enterprises, the response rate was 5% which was representative of the branches of production, covered the Hungarian food and beverage manufacturing sectors in 2019. The companies were asked the most critical technologies in development, going towards Industry 4.0. The research tools were LimeSurvey, Mailing List Server, Excel, Power BI (Desktop, Publishing Server to distribute the results). The used analysing methods were making calculations, pivot tables, models, dasboards. We found that a significant portion of businesses, 78 %, use mobile devices in the manufacturing process. The three most relevant digital technologies are geolocating (GPS, GNSS), cloud computing, and sensor technology. The current level of digitalization and integration cannot be said to be high, but respondents are very optimistic about expectations. Improvements are expected in all areas in the next 2-3 years in terms of digitalisation and integration. Vertical integration involves, first and foremost, cooperation with partners in the supply chain. Horizontal integration means close, real-time connectivity and collaboration within the company. Unfortunately, between 6% and 15% of SMEs (approximately 9% on average) and large enterprises, 36% have a digital strategy. According to the survey, the sector needs significant improvement and creating a digitalization strategy.
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Investigation of Parental Roles in Relation to Youth Football
105-114Views:152My research is based on the fact that, thanks to the development of sports and the capital flowing into the sector, youth sports are no longer just a useful way of spending free time for children and a mean for educating them for a healthy lifestyle, but also an opportunity to lay the foundation for an adult sports career and, with it, secure future existence. In order for the training to be effective and productive, one of the many components is the existence of parental support. Youth competitive sports pose many challenges for a family and influence their lives from several aspects. In my research, I examined how youth sports affects parents in terms of certain demographic variables, what changes it generates in their family life, and I also paid attention to what expectations the family has about sports. The basis of the study is an online questionnaire survey, which was filled out by more than 700 parents of youth football associations. My research revealed that, in accordance with the previous literature related to the topic, their children's sports have a significant impact on the lives of the parents and they set different expectations regarding it, which are also influenced by various social and demographic factors.
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Extreme Sports Consumption Implications from a Re-search
135-145Views:772Nowadays, more and more research focuses on recreational sports consumption, its motivational background, the determination of target group characteristics. Extreme sports are becoming more and more prominent in leisure sports and are increasingly represented in competitive sports. In our research, we are dealing with Extreme Sports Consumption, Questionnaires were collected in the form of a Google Survey, an online questionnaire survey, which was divided into groups of people who focused on individuals with a variety of social media and targeted extreme sport interests. Data was processed using IBM SPSS software, basic statistics and correlation analysis. Our results were also graphically illustrated. After data deletion, we processed 167 questionnaires. The results show that men prefer extreme sports. Our study shows that in Hungary, the most popular recreational extreme sports are cross cycling, rock climbing, mountain bike, paintball and skateboarding. Among young people with higher incomes, there is a significantly higher proportion of extreme sports consumption. Because expensive sport thus assumes higher discrepancies in income and higher spending propensity, which is confirmed by our research. The brand selection of sports equipment for young adults with extreme sports is not characterized by extreme sports-specific brands, but by classic market-leading sports brands (Nike, Adidas).
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Augmented Reality
1-9Views:285This paper is an overview of augmented reality’s basic concepts and its connection to the logistics field. The paper includes a brief history of the tech and how it differs to the virtual reality. The main goal is to understand how augmented reality is being used in logistics to innovate and enhance services. It refers to how courier and freight companies are taking advantage of this technology to upgrade the warehouses, transportation and enhance value added services. It also analyses how the retail market is modernizing its stores and is using mobile applications for online shopping. Using augmented reality has overall pros and cons and even though is a technology on its early stages it shows a great potential to revolutionize the supply chain in its totality.
