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The Culture in Everybody
96-107Views:103The present study searches for the answer to the question: what man means in culture and what culture means in the modern human world. What have people got to do with culture? Does man have any interest in dealing with culture beyond the individual life, politics, and management in those days when man deals with living or getting rich? Is still or yet true that only the educated and virtuous humans should live well?
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THE ECONOMIC CULTURE OF SECURITY
7-21Views:113There is an old advertising slogan: ‘Insurance is security’. This is a watertight establishment both from an economic-philosophical and an insurance-theoretical view. Those who strive for security, insure themselves. The mountaineer acts this way if he or she takes a security rope with himself or herself or the acrobat who has a security net stretched under himself or herself before his or her ‘death leap’. The businessman does the same who insures not only his dangerous deals but also his seemingly safe transactions to the necessary degree. He strives for security, he is fully aware that he has to manage risk; his civilization in this field leads him to the culture of insurance and security, so much so that nowadays the need for security has been associated with every success-oriented economic and financial transaction. The study gives a historical account of the development of insurance and security and the culture of security from ancient times to the present complemented with the corporate circle, with the central problems of health insurance.
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The Micropropagation of Cornus mas and Hippophae rhamnoides
105-112Views:64With the help of tissue culture techniques we managed to establish and maintain the shoot tip culture of Cornus mas and Hippophae rhamnoides. The aim of this study was to establish a practical method for the rapid and large scale multiplication of these species. We have applied various culture media (DCR, BTM). In terms of the hormone level BAP has proved to be the best. We managed to solve the start and the multiplication of cultures. Currently rooting experiments are being conducted.
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Strategy of Educational Culture Change
29-41Views:87The true measure of a nati on’s standing is how well it att ends to its children – their health and safety, their material security, their education and socialization, and their sense of being loved, valued, and included in the families and societi es into which they are born. This article is a strategy. How possible to change educational culture in Hungary.
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The Impact of Green Marketing Strategies on Employees Green Performance: An HRM Perspective
83-92Views:85The rising concerns of the influence of human actions on the environment has resulted in a growing focus in the field of management science, particularly Human Resource Management (HRM). The right direction of going green must be directly linked with Environmental, Economic, and social performance Also, the field of Green Marketing has recently gained significant interest from researchers and practitioners in the realm of consumer behavior. Marketing and HR are fundamental departments in any organization, and their collaboration is essential for the success and resilience of a business, especially if the focus on sustainable development. This research aim to identify the impact of GM on employees’ green performance (GP). Also, to enhance research efforts, and improve the search process for other researchers seeking relevant paper and future research. The research problem has been formulated with the question: Can green marketing impact employees’ green performance by adapting, implementing, and promoting environmentally conscious behavior and corporate sustainability. This article provides a systematic Literature Review of existing research as a methodology. This research found that business can use GM strategies to impact the employees GP. Therefore, promoting and encouraging environmentally conscious practices in the workplace and incorporating a “sustainable culture” will help employees feel healthier, more motivated to finish their work, easily communicating their ideas about best green practices, and more satisfied with the company.
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Building Intercultural Competence through Language Education
148-157Views:125This paper seeks to highlight the importance of intercultural competence in language learning and teaching. All intercultural encounters incorporate communication between individuals who, rather than belonging to only one culture, belong to a diverse array of different cultures at the same time. They share some of these cultures with the people they are talking to, and some of them they do not. And some of these cultural variations and affinities will influence the way they communicate, and some of them will be totally insignificant.
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AWARENESS OF THE ADVANTAGES OF VOL-UNTARY MUTUAL FUNDS ACCOUNT
13-20Views:113Building upon the results of my dissertation, in the course of my research I studied that how households know and take advantages of tax benefits of Voluntary Mutual Funds. It is im-portant to find out the reasons why it is losing its relevance and why the households are not making better use of the related government grants. In my present article I discuss the ac-quaintance of Voluntary Mutual Funds Account, with its advantages and disadvantages. Also the functions of households in the Budget, or in other words, what unexploited opportu-nities are there, that are worth utilizing in every household with the appropriate financial knowledge. I examine the answer to the question to how the households could be influenced, or influenced better to take advantage of several government grants, or to do that more effi-ciently. In the interest of this it is necessary to develop people’s financial culture on the ap-propriate level. Government regulations are not enough. It cannot reach its aim properly, if there are problems with the flow of information in the course of coding or decoding, prevent-ing the appropriate communication.
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The examination of the representation of the landscape in the domestic rural development documents
159-168Views:71The author of this article carries out researches on that, how a planning approach from the landscape perspective could support the rural development planning. As a part of the research process the author reviewed the rural development plans on national level from 1999 and on the local level in four pilot areas in the last planning period. As an outcome of this review it was found that the landscape is one of the main categories and an often used concept of the rural development planning both on national and on local level in Hungary. However, as the documents reflected, the interpretations of the concept „landscape” are very different, so it needs to be clarified and unified. Nature, society and culture, as well as economy manifest themselves in the landscape. The documents in question deal with landscape mostly as it were only a visual, natural phenomenon. Therefore, following the horizontal principle of sustainability, it seems to be a good approach to develop a planning system, which is able to treat landscape as a whole (nature, society, culture including economy). However, the landscape diversity points out the constraints of application of a general planning method in rural development. The other main outcome of the review is that there is a conflict between the complex national objectives and the mosaic-like projects carried out on the local level. A solution can be an organic application of the national objectives on the local level considering the concrete landscape with its specific attributes where the planned projects were parts of a complex local development plan in a synergic and successive way.
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HELP! What should i do? -the lack of financial knowledge in hungarian households
116-121Views:150Financial planning, the propensity to save and self-caring habits effect not only the households' financial management, but they effect the economical, political, social and cultural situation of the whole country. The intellectual skills of hungarians are undeveloped, which stems from the lack of financial literacy of individuals. More and more people realize the need for economic and financial knowledge since the 2008 economic crisis, and that the development of financial culture is essential. In our research we examined, how the financial awareness and the willingness to save of individuals and households can be influenced.
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Ragweed, Blessing or Curse?
51-55Views:112Ragweed (Ambrosia artemisiifolia) has become our most widespread weed. It causes a significant economic damage, on the other hand it causes pollen allergy affecting 20% of the country's population. Therefore its reduction has become a major task. An environmentally friendly method has been developed for its destruction by bioherbicides. This bioherbicid contains allochemical retardants. Allelochemicals are active chemical inhibition ingredients between plants (allelopathy). This method has been applied in the Kiskunság National Park (KNP) and the urban areas in the city of Kecskemét. We also present the typical therapeutic effect of ragweed, widely used in North American Indian culture.
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THE FAMILY HOUSING ALLOWANCE AND THE EFFECTS EXPECTED
55-63Views:238In every field of the economy, like housing, state regulations play an important role. The role of state regulations is shown by the Family Housing Allowance (CSOK) as a governmental influential tool, which means development for several families with a faster administration and with favourable terms. We used primary and secondary research as well to present our findings in this article. Our questionnaire-based survey primarily focuses on the examination of the acquaintance level of the CSOK among the Hungarian residents, the motivationial level to participate in the programme and the effects and the results of the CSOK.
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The Encouragement of Household Savings
61-70Views:52Savings are important not only for the individual, but also for the macro economy because the macro economy can only finance expansion investments from savings. Savings constitute an important element in the development of lending activity. However there is a connection between the development of income and savings. Our research team examined the importance and the role of savings and self-care for households considering the current difficult economic and financial situation. Currently a primary research is being carried out in the form of a questionnaire in the course of which households are asked about their saving habits and assets structure.
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Financing SMEs – Prospects in Hungary
74-90Views:743After joining the EU, micro-, small- and medium-sized enterprises came to the focus of attention in Hungary for their grandiose role in both employment and producing added value. Due to their flexibility, creativity and adaptability SMEs find new market opportunities easier. Also, SMEs can find their way and seize appearing opportunities more quickly under rapidly changing, insecure and high-risk circumstances.When analysing the sector, besides the investigation of the external environment, it is also important to focus on internal factors. The success of businesses is not only influenced by their access to financial resources, but also by their internal organisational structure and the standard of their organisational culture. In the present phase of world economy, when
transports are delayed, credits are harder to obtain and companies downsize, leaders have to make careful and considerate management and operational decisions. Thus financial decisions have considerable short and long-term effects on the success of business operation.This research paper aims at a comprehensive study of the present situation of the Hungarian SME sector, some of its financing opportunities, as well as factors that hinder its development. Another purpose of the present writing is to lay the theoretical foundations for a primary questionnaire research exploring the financing characteristics of SMEs in Hungary. -
The Present and Future of e-Language Learning as Reflected in slovake.eu, the multilingual website for the Slovak language
105-114Views:81Slovake.eu is described as an example for an online, multifunctional, free website teaching a small language. The website is multilingual and includes a forum, a media library, additionally facts about Slovakia and the language. Several terms have been suggested to describe online language tuition and e-learning, which is testimony to the vibrant development of the field. The most general term is e-learning, which refers to learning helped by electronic tools, especially via the Internet. Online language tuition consists of lessons designed to help achieve a specific level of competence. Although nowadays many language-learning tools are available on the Internet, according to a survey I conducted only around half of the people asked are using or have used them before. Saving money and time is given as the main reasons for e-learning. Online tuition can be successful and efficient if it is offered for free or low-priced but in good quality.
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Women’s Buying Habits in the Case of Cosmeti c Products
32-34Views:86In our present study we wish to point out the peculiariti es of women’s cosmeti cs buying habits. In our interview examinati on we have tried to get a closer picture of the characteristi cs of women’s buying habits and their atti tudes to cosmeti cs. The topicality of our research has been supported by several phenomena. On the one hand, the most frequent associati on with women is ‘beauty’; a woman always has to be well-groomed, prett y, and beauti ful according to the expectati ons of society. On the other hand, the appreciati on of the role of the body appears as a general trend in society, which means that each product or service, which serves bodily culture and care, play a more and more important role. Many other authors (Davis-Rigaux 1974, Popcorn- Marigold 2001, Pólya 2012) have already discussed women’s cosmeti cs buying habits, fi rst of all their decision making role within the family, but because of the topicality of the theme we have considered it important to conduct further, empirical examinati on.
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Business Rhetoric - The Effectiveness of the Words of Manipulative Focus in Personal Selling
61-67Views:183On a daily basis we encounter hundreds of sales techniques which are based on the manipulation. Marketing advisors are looking for the most effective tools which lead the client into their preferred direction. In the US there are several studies about this topic. The results of experiments in the US may not be justified by people living in a different culture, such as the Hungarian people. The objective of this research is to examine the findings of the research conducted by the American Sherman-Crawford-McConnel on the basis of research carried out with Hungarian people almost 10 years later. The hypothesis is that rejection in the area of finance with the Hungarians is especially true, but the factor of regret will be less significant after the rejection, in contrast with the US research. The results of my research show that when it comes to financial matters, the technique of focusing on future regret is less effective with Hungarians over 40. This paper gives practical advice to those who want to sell financial products to Hungarian audiences.
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Financial Planning in Diff erent Household Life Cycles
5-15Views:41Households are characterised by diff erent life cycles with diff erent income structures and expenses. They have to be considered and planned in ti me, so that their fi nancial background can be ensured. Regarding effi ciency households are able to make their opti mal choices from diff erent alternati ves on the basis of their own system of objecti ves. In many cases households are unable to make these eff ecti ve decisions, which is usually due to the low level of their fi nancial culture. There are certain points in people’s lives when it is useful to have a large amount of savings. One of these points is the old age when people cannot earn a suffi cient amount of money. The other one takes place when someone starts his or her career or a family and when they make a living so as to be able to support themselves. One alternati ve of household life cycles is to set up their own business and operate it. Even during the operati on of interprises we can diff erenti ate several life cycles. Households taking up enterprises are usually able to plan the necessary fi nancial background to launch their businesses and to prepare business plans for a profi table operati on as well as adjust them to changes, which is not an easy task. In our research we write about savings and we describe their roles in given life cycles. This writi ng includes some important elements of our research.
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Financial Management, the Savings of Life Cycles in Everyday Life
40-49Views:145‘Money rules the world’ (BALYÓ, 2004, p. 3.) – it is an often used slogan which really determines our life. From an early age we realize how essential money is for us. It accompanies all our life. The quality of our life depends on how we can deal with our budget to be able to put aside as well. We can buy all the necessary items for everyday life but we have to manage well in order to be able to achieve our objectives, too. During our life our individual and common goals are also essential. The right and appropriate decisions have a great share in using our money. There is outstanding importance of being conscious, sober-minded, and precise and up-to-date during planning. We have to take into consideration the opinion of all the family members. Decisions need to be made together if possible. In this study we would like to emphasize the role of self-care in different life cycles as well as show the result of our related primary research.
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Micropropagati on of Berry Fruits (Cornus Mas, Hippophae Rhamnoides, Lonicera Caerulea, Amelenchier Alnifolia, And Aronia Melanocarpa)
137-140Views:93We resolved the in vitro micro propagati on of some berry fruits, especially those which contains more fl avonoids, and anti oxidants. Shoot tip cultures were established, and the rooting and acclimati zati on procedures were successfully.
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Availability of services as a basis of the formation of the modern quality of population`s life
199-203Views:75The article discusses the possibility of improving the quality of the population`s life on the basis of increasing the availability of social services. The author shows the possibility of using an interdisciplinary approach in the analysis of consumption of services in the spheres of education, health, culture, sport and
other. The results of the research can be used to introduce clarity into the state social policy. -
Verseghy Circle, a Civil Organization in Szolnok
68-71Views:76The Verseghy Circle was established 20 years ago, on 26 November 1993, in Szolnok. The associati on is preserving the cult of Ferenc Verseghy (1757-1820) scholar-poet, nati ve of Szolnok. It also assists and tends to events and acti viti es related to him. Besides traditi ons of language and literature, it also promotes other arts and disciplines. Based on the creati vity of the members, it seeks to explore and promote the values of Szolnok, with very special tools. Thus,
it strengthens the identi ty and patrioti sm of the inhabitants of Szolnok. The Verseghy Circle is a voluntary NGO, which organizes scienti fi c meeti ngs, local studies and inaugural lectures for its local patriot membership and the general public. This paper is the account of the past two decades by one of the founders, the oldest member of the Circle.