Search

Search Results

• WHAT CHALLENGES DO INTRAPRENEURS WORKING AT ENTREPRENEURIAL UNIVERISITIES FACE?

  Orsolya Gregán

  Views:

  146

  Abstract

  Although entrepreneurs have been researched from many different perspectives, the subgroup of internal entrepreneurs has been somewhat neglected in the literature.

  After the overview of the definition of the intrapreneur, we will examine why organisations need this type of people and what are the most important factors that facilitate or hinder the emergence and motivation of intrapreneurs.

  A literature review on the databases of Scopus and Web of Science draws attention to the fact that, despite its importance, there is little research on this topic, especially in the field of entrepreneurial universities.

  The barriers identified in the literature for internal entrepreneurs in entrepreneurial universities are presented and suggestions for further research are made.

• GAMIFICATION, AS A NEW STRATEGIC TOOL FOR HR

  Tibor Czeily

  Krisztina Dajnoki

  Views:

  1127

  Globalization changed employee preferences, advances in technology, changes that make organizations face new challenges. Existing human resource management systems need to be reviewed or even new ones need to be created. “My hobby is my job, my job is my hobby,” says the saying, but how is it possible to attract a potential workforce and keep it afterward? Gamification is one of the possible answers of HR to this issue. Generation X, Y, and Z employees show significant differences compared to their predecessors, therefore innovative solutions are needed to maintain a long-term, productive, and loyal working relationship and satisfaction. The aim of this study was to explore the history of the development of gamification, the increase in its popularity, and its causes. After describing the methods of gamification, it presents the field of application of gamification based on domestic and international literature. Based on the research results, it can be concluded that well-applied gaming can be an effective solution in the fields of health preservation, education, learning, motivation, business, marketing, and human resource management.

• Methodological paradigm shift in teaching foreign languages at college

  46-50

  Szekeresné Pinczés Erzsébet

  Views:

  199

  It is not easy to bridge the gap between the labour market expectations and our students’ foreign language competence. It is a real challenge for the language teacher, and at the same time, it is a permanent motivation for innovation and perfection. I wish to present how blended learning in its broad sense has been used at English language teaching at the college. I do believe that both language learning and life-long language practice can be made more effective and more
  enjoyable by changing methodological concepts, exploiting ICT, applying tasks that enhance communicative competence.

• The Youth Tourism Motivations Based on Interviews French and English Students

  240-245

  Márta Kóródi

  Views:

  279

  The study summarizes the results of two short term research study visits, and the outline of the situation of the Hungarian topic. The results of surveys conducted among students of higher educational institutes of the three cities in the three countries (Bordeaux – France, Durham – United Kingdom, Szolnok – Hungary) are presented is comparison with highlighted of similarities and differences. The identified variations of costumer’s habits are useful for development of supply.

• The experience motivations of Generation Z tourists

  Márta Kóródi

  Ádám Kálmán Sánta

  Gábor Balázs Hevessy

  Katalin Vargáné Csobán

  Views:

  142

  Experience motivations based on the hierarchy of needs receive different emphasis in different stages of the life cycle. The basis for the creation of experiences is variety, activity and connection, as travel motivations in addition to the need for relaxation and rest. From the perspective of tourism product development, it is increasingly difficult to form homogeneous demand groups and offer them segment-specific experiences. The examination of the tourism experience behavior of the recently entered generation Z, which is formulated as a research question, is an urgent problem. The analysis of the responses related to experience motivation from the medium-sized sample of the targeted generation provides an opportunity to identify and group the motivations and images from the experience behavior of the age group, and to determine segment specificity. Based on the value and intensity of the individual experience attitudes, four main segments can be distinguished in the surveyed generation Z sample: those who mainly seek calm, safe relaxation, those who mainly get to know each other, those who mainly seek relationships and those who mainly seek challenges. The results of the research contribute to a more precise definition of the experiential behavior of Generation Z tourists.

• Resources for increasing management performance and efficiency

  204-207

  Peter Szabó

  György Czifra

  Views:

  192

  The aim of the paper is refer to resources how to increase management performance and efficiency in field of industrial companies. We try to refer to opportunities which could be useful and applicable and should lead to performance improvement. The paper also discusses about factors effecting organizational and management efficiency.

• The entrepreneurial willingness and motivations of university students

  90-102

  Mátyás Troitsky

  Zoltán Gabnai

  Adrián Szilárd Nagy

  Views:

  253

  In recent decades, the concepts of creativity, innovation and entrepreneurship have become key players in modern economic development and have received increasing attention both in the European Union and in our country. At present, the SME sector accounts for more than half of the workforce, which is why it is important to monitor their development and performance, as they have a significant impact on the performance of the domestic economy, and thus entrepreneurship and the promotion of entrepreneurial activities are a priority economic policy issue, and can contribute significantly to economic growth, job creation and the competitiveness of the country. As a result of our research on entrepreneurship and its determinants, it can be concluded that entrepreneurship depends on a number of factors, including personal characteristics, attitudes, motivations, educational and cultural background, economic and legal environment, market opportunities and challenges. The results show that more than 90 percent of university students have a positive attitude towards entrepreneurship and nearly 10 percent of them already have a business during their university years. Among the personal motivational factors, the most common responses from those surveyed were financial security, self-fulfilment and social recognition and challenge. This suggests that university students perceive self-employment as more stable than employment. The high influencing factors of self-fulfilment and challenge factors clearly show that university students are not self-employed by necessity, but would start a business for a good business opportunity, to achieve their own plans and goals. The most negatively influencing factors for starting a business according to respondents are financial risk, lack of start-up capital and lack of information, all of which could be addressed by government grants and start-up tenders and other funding opportunities. Despite the fact that the vast majority of students are open to starting a business, very few are aware of the public grants and other funding opportunities available to support entrepreneurship. When asked whether they would like to receive information on starting a business or developing a business idea in the future, nearly 90% of students would like to receive information in the context of compulsory university courses, optional courses and dedicated events.

• INFLUENCING FACTORS OF THE PRODUCT CHOICE ON THE ALCOHOL FREE BEVERAGE MARKET

  Kata Földi

  Ágota Kovács

  Views:

  233

  We performed a customer motivation research with a focus group interview method,
  applying the Censydiam modell, on the excessively competitive and saturated alcohol free
  beverage market. Our objective is, through disclosing factors (advantages and
  disadvantages), influencing alcohol free beverage drink choice, to share our new product
  development recommendation with a market expansion and thus an increased customer
  satisfaction will be possible.

• Characteristics of retention management in the light of domestic research experience

  113-122

  Edina-Cecília Szopos

  Views:

  1007

  Recent changes, both in the macro and micro environment, have challenged organisations in recruiting and retaining staff. The aim of this paper is to explore and analyse the key factors that affect staff retention.  It also aims to explore the specificities of the domestic labour market and the retention management practices of companies. In order to identify and collect these factors, I conducted a systematic literature review in Google Scholar, MTMT, Web of Science and the Online Encyclopedia of Public Service databases, examining studies published between 2020. and 2023. Based on the research findings, I believe that prioritizing the well-being of employees is key to workforce retention. It is important to create a constructive, supportive work environment where employees can enjoy their work and feel valued and well treated. They should also receive regular feedback on their work, feel satisfied with the working environment, and have the opportunity to work as part of a team, develop professionally and have opportunities for career progression.