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GAMIFICATION, AS A NEW STRATEGIC TOOL FOR HR
Published May 6, 2021

Globalization changed employee preferences, advances in technology, changes that make organizations face new challenges. Existing human resource management systems need to be reviewed or even new ones need to be created. “My hobby is my job, my job is my hobby,” says the saying, but how is it possible to attract a potential workforce an...d keep it afterward? Gamification is one of the possible answers of HR to this issue. Generation X, Y, and Z employees show significant differences compared to their predecessors, therefore innovative solutions are needed to maintain a long-term, productive, and loyal working relationship and satisfaction. The aim of this study was to explore the history of the development of gamification, the increase in its popularity, and its causes. After describing the methods of gamification, it presents the field of application of gamification based on domestic and international literature. Based on the research results, it can be concluded that well-applied gaming can be an effective solution in the fields of health preservation, education, learning, motivation, business, marketing, and human resource management.

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Methodological paradigm shift in teaching foreign languages at college
Published August 6, 2020
46-50

It is not easy to bridge the gap between the labour market expectations and our students’ foreign language competence. It is a real challenge for the language teacher, and at the same time, it is a permanent motivation for innovation and perfection. I wish to present how blended learning in its broad sense has been used at English language te...aching at the college. I do believe that both language learning and life-long language practice can be made more effective and more
enjoyable by changing methodological concepts, exploiting ICT, applying tasks that enhance communicative competence.

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The Youth Tourism Motivations Based on Interviews French and English Students
Published August 6, 2020
240-245

The study summarizes the results of two short term research study visits, and the outline of the situation of the Hungarian topic. The results of surveys conducted among students of higher educational institutes of the three cities in the three countries (Bordeaux – France, Durham – United Kingdom, Szolnok – Hungary) are presented is comp...arison with highlighted of similarities and differences. The identified variations of costumer’s habits are useful for development of supply.

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Resources for increasing management performance and efficiency
Published August 6, 2020
204-207

The aim of the paper is refer to resources how to increase management performance and efficiency in field of industrial companies. We try to refer to opportunities which could be useful and applicable and should lead to performance improvement. The paper also discusses about factors effecting organizational and management efficiency.

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INFLUENCING FACTORS OF THE PRODUCT CHOICE ON THE ALCOHOL FREE BEVERAGE MARKET
Published August 21, 2020

We performed a customer motivation research with a focus group interview method,
applying the Censydiam modell, on the excessively competitive and saturated alcohol free
beverage market. Our objective is, through disclosing factors (advantages and
disadvantages), influencing alcohol free beverage drink choice, to share our new product<...br>development recommendation with a market expansion and thus an increased customer
satisfaction will be possible.

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