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Analysis of Social Media Activities - Through the Examination of Handball Clubs Competing at Different Levels
39-53Views:313In Hungary, handball enjoys special attention and support, this is true not only for our country, but also for Europe, and the sport is gaining more and more space worldwide. One of the biggest innovations of the last two decades is certainly social media, which has reformed the basic strategies related to information transfer and traditional marketing activities. The processes of content production on these platforms have radically changed, which every sports club should pay attention to, as they can gain significant advantages in terms of economics, marketing and community building if they are able to communicate well. Three sports clubs competing at different levels were compared during a qualitative study in terms of their social media marketing strategy activities, namely PICK Szeged, Balatonfüredi KSE – BFKA Balatonfüred and DEAC handball team. The basic concept of this research model was built on how the online marketing communication activities of club teams fighting for different professional goals at different levels differ from each other, as well as what are the development opportunities and aspects that can be used as effectively as possible on social media platforms. The handball club teams agreed on several research questions, but a significant difference could also be discovered in one area, in which the professionals responsible for social media disagreed or represented a different point of view. Looking at my results, it can be concluded that behind a successful online marketing strategy there is always serious preparation and planning work, as well as the diversification of content production on different platforms, because the consumer communities of the platforms are also different from each other.
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Why do not people attend football matches in Hungary?
11-22Views:299Both international and domestic research on passive sport consumption focuses on the motivations of fans. However in Hungary, unlike the examples of North America and Western Europe, we have to look for answers to the question of why people do not go to football matches. In order to find an answer to this question, we conducted an online survey with a number of items of 347 people. For the latter a scale measuring absence from sport consumption was used and the reliability of the scales was tested by Cronbach's alpha calculation. After our principal component analysis, we developed 5 internal and 5 external factors, on which we conduct hypothesis test along demographic and sports consumption variables. Based on our results, we have established that, contrary to public opinion, the low number of spectators in Hungarian football matches is not only and primarily due to unsucces and the low quality of matches. Our respondents are mostly kept away from stadiums by football-related government measures, as well as by preferring to participate in other recreational program opportunities.
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A Case Study on Human Resource Management Practice of a Sport Organization
410-425Views:721Human resource with the adequate ability and skills is of decisive importance in all organizations, irrespective of the field of activity in which they operate. It is no different with the life of sports organizations. The human resource management of sports organizations is peculiar which is influenced by, on the one hand, the operating form of an organization, on the other hand, the nature of employment. Those well-known jobs can be also found in the sport organizations which are necessary to operate an organization and carry out the general tasks, at the same time, the amateur or professional athletes turn up as specific human resources. Aim of the study is to explore the specific characteristics of the human resource management of a particular organization, namely Debreceni Egyetem Atlétikai Club Sport Nonprofit Közhasznú Kft. (University of Debrecen Athletic Sport Non-profit Public Benefit Purpose Ltd., hereinafter: DEAC Ltd.), primarily focusing on the traditional HR functions. After reviewing the domestic and international specialized literatures, the practice of the examined sport organization will be described by means of case study, document analysis and managerial interview methods. Based on the results, it can be determined that there is no separate HR manager in case of the examined sport organization, due to its size, but the managing director carries out the tasks as an economic and HR manager in one person. From the aspect of organizational operation, the practice of HR functions is similar to the practice of other SME business organizations, at the same time, the management of athletics as human resources means its specific characteristic where the managements of labour supply, career and talent has other interpretation.
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Examination of Student’s Motivation to Participate in E-Sport
389-398Views:393The basis of our research is the popularization of e-sport and its significant development. Compared to many other sports, e-sport is not only a sports game, it is also a dynamically developing business in which the market success of its stakeholders depends to a large extent on its ability to recognize the needs of its stakeholders, sportsmen, the public and sports clubs. In our research we are looking for the answer to the question of students' attitude towards e-sports and what motivates them to spend more time with e-sports. Among other things, we have found that students are intrinsically motivated, besides getting their own pleasure, meeting themselves, it is very important to gain experience and to constantly develop themselves, to learn more new techniques and methods with the given e-sports game.
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Healthcare Management Education - Forms and Contents
Views:270Gaining autonomy of a subfield of a private discipline has become plural up to the XXI. century. The appearance of the management discipline at the beginning of the XX. century mostly dealt with the industrial sector, and it was in relationship with the maximalization of efficiency. For now management became on his own in the healthcare sector, certainly regarding the education forms, which is emphasized the numerous educational ways on international level. Educational forms have a binary feature on national level, offering one BA and one MA possibility to learn. The objective of this study is to reveal diversity of the international education forms, illustrating their more important specifications, comparing them with the domestic relationship, all of which may highlight the need for new or novel education forms.
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Situation Report of European Club Football (2017 – 2019)
61-71Views:273The most professional and profit oriented sector of the sports industry is football. International summary analyzes of the sector show a steady increase in revenue over the last 20 years. Yet the real turning point in terms of the profitability of European club football was in 2017, when the aggregate result of the clubs playing in the top European leagues were realized as a profit. However in recent years, the sector has faced serious competitors. The esport industry draws attention to itself with the growth rate of the base of its’ followers and related revenues. Also the fitness sector outperformed the football sector in 2019. In this article I reviewed european football between 2017 and 2019, in order to explore the characteristics of the football sector, to ascertain its revenue-generating capacity, its change in its revenue structure, and to answer the questions that if this sport will maintain its dominant position in the European sports market. My research method was document analisys of annual reports published by UEFA and Deloitte, which allowed me to examine data from more than 700 clubs in 55 countries. In overall it can be stated that the european football industry is maintaining it’s position, but it should allocate resources to stabilize its follower base instead of fearing the endagerment by other sports.
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Development Opportunities of Health, Wellness and Sports Services in Medical Tourism Based on a Research Study
101-114Views:306The quality and quantity of additional services play an increasing role in the competitiveness of service providers in the tourism sector. In our research, our goal was to explore the service development possibilites of two different sites of a Northern Hungarian healthcare institution in the framework of a market research. In the field of services, we focused on different issues of health, wellness and sports services. Our research has shown that the availability of additional services and therapeutic recreational, sport or wellness services are important for patients as they can positively influence their quality of life and health status.
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The presence of stress and leisure sports in the life of today’s people
74-86Views:597Today's people are extremely busy with a lot of things, such as work, family, learning, so they try to spend their free time with activities that promote them in relaxation, reassurance, recreation. It can be said that the people of today's world are burdened, more stressed and nervous, trying to do the best they can to live properly. A lot of people have a hard time communicating, community life. There are a lot of people who are forced to work from home, as projects and weeks' deadlines don't wait. Besides, there are many things to be done, children need to be dealt with, you have to have fun, you have to pay attention to health, you have to run a household, etc., so there is little time for people to do what they really love. In my research, I assessed the leisure habits of the inhabitants of Romania and Hungary, but their attitude to active reclamation activities (N=273) was their activity in sport. The results show that passive leisure activities (watching TV, reading, listening to music, internet) are still the most popular among people, although most of us do sedentary work. People who play sports in their spare time felt more refreshed, and they had a better mood, more positive. The sports that people can play outdoors and in parks come to the fore.
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Comparison of the information content of the notes on the accounts between information technology services and sports activities
689-700Views:189Annual accounting statements are an important source of information within business relations amongst companies. However, it should be noted that due to their aggregate nature, the necessary information and through that the necessary knowledge can only be obtained from the two fundamental parts of the annual statements (balance sheet and profit and loss account) if the notes on the account contains the information that contributes to the more comprehensive interpretation of the other part of the annual statement. Beyond that, the notes to the financial statement have to help the presentation of a reliable and realistic overall image. In the notes to the financial statement, depth and detail of the disclosed information are not specifically stated, therefore their professional evaluation is left to the given enterprise. My basic purpose is to illustrate a comparison of the information content of the notes on the accounts between information technology services and sports activities. By means of text mining, we analyse the extent to which the notes on the accounts are in conformity with the Accounting Act.
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Civic Organizations, Sports Civic Organizations and the Control
289-299Views:240Control, az a managerial function cannot be considered as one of the most frequently preferred examinational topics, and it is also valid for the matter of civic organization. Nevertheless, we must not forget about the increasing number and intensive non-profit sphere after the change of the regime, where the civic sphere inside has become determinant. In 2017, 15,2% of the 61 151 nonprofit organizations had a sport profile, and this ratio is higher, 16,2% regarding the 53 613 classic civic organizations (including only associations and foundations). The specialty of these organizations is the strong relationship with subsidies, and it seems that it has turned into subsidy dependence by now (2/3 of the incomes are subsidies), as a conclusion from the data of the Hungarian Statistical Office. This topic may also become sensible in a way, when an organization cannot account the received subsidies or cannot meet expectations of the judicial expectations, which all raises managerial control related concerns. It also highlights the relationship between civic organizations and control. In this study, we aim to cover some relevant specifications of the topic through the control, as a managerial function, and based on the results we may conclude that a higher ratio of organizations cannot really perform by the expectations.
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Examination of the Physical Activity of Amateur and Hobby E-sport Players
Views:415With the spread of computers and the Internet, e-sports became a fast and dynamic growing sector with a significant market and economic potential. Its importance is demonstrated by the fact that its growth is now outstripping some traditional sports or other industries. E-sports users are sedentary in front of a computer during both competition and training, so their health is determined by the amount of physical activity they do when they are not in front of a computer. The primary aim of this research is to investigate the physical activity of e-sports users at different levels. In addition to this, I considered it important to investigate what games the players I interviewed compete in, how much time they spend playing and how they improve their skills. I conducted an online questionnaire survey in the University Electronic Games (UEG) online tournaments organised by the University of Debrecen. The participants in the survey fully met my criteria, as most of them were amateur or hobby e-sports players, so I obtained relevant data from their answers. Based on the participants' responses, it can generally be said that they engage in health-enhancing physical activity. However, it should be remembered that not only the rise in popularity of e-sports, but also the increasing digitalisation of society is contributing to the rise in sedentary lifestyles. In the future, it would be important to change the way gamers exercise, which until now has been predominantly to develop their digital video game skills. Physical activity and other health-related behaviours need to be integrated into the training routines of gamers - e-sports players, so that playing sports could become a natural pastime alongside e-sports.
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Study of the University Electronic Games E-sports League and Its E-sports Players
52-61Views:153E-sports are competitive video games coordinated by different leagues and organisations. E-sports players belong to teams or different managements, which are sponsored by various economic companies and establishment. In the beginning, only offline and then online competitions were organised, and nowadays an offline final takes place in sports halls at the end of an online qualification round. The primary objective of the present research is to study the e-athletes participating in the University Electronic Games (UEG) e-sports competition. In addition to the e-sports players, I consider it important to examine the tournament itself, how the players interviewed rate it and what motivated them to participate again. I conducted an online questionnaire survey among the participants of the three seasons of the UEG online tournament organised by the University of Debrecen. UEG is the largest university e-sport tournament in Hungary in terms of its number of participants, which is why it was selected for the study. The participants in the study are motivated to compete in order to achieve success and enjoy competing to win, for them e-sports is a self-fulfilment. They keep up to date with national e-sports news and competitions through social media and the university mailing system. In general, the participants rate the UEG e-sports championship highly. The organisers need to improve the organisation of the tournament and their preparedness to run a tournament of this size. Their strengths are their helpfulness and their accurate and precise information about the tournament.
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Sports Civic Organizations-Subsidies and the Subsidy Exposure
341-347Views:146When we discuss the topic of civic organizations, especially sports profile civic organizations we need to note and comment that issue how these organizational forms are able and capable to accept subsidies. The related data of the Central Statistical Office (KSH) highlight the phenomenon that incomes of the classic civic organizations are mainly composed of state or private source donations. Although there is a really and pretty predictable subsidy system in the field of civic sphere currently, from one hand the distribution of the single subsidy forms considerably vary, on the other hand it result in the considerable amount of available financial resources. The fact whether subsidy forms and subsidy incomes have relationship with the addition alvariables of the organizational operation, such as subsidies provided, employment relationship, and expenditures may acquire special attention at the management of organizational operation together with the planned strategic interventions in the field of the civic sphere.
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The characteristics of civil organisations for sports with special regards to employment
701-711Views:456The aim of our article to compare the characteristics of the civil organisations operating in Hugary and in Romaina with special regards to the employment characteristics of the sport civil associations. We ascertained during our research work that the civil sector of the two investigated countries show several similarities. One of these similarities is the lag from the same sectors operating is Western-European countries. The use of volunteer working is a main characteristic of the employment in the civil sector however the paid work plays an important role too.
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Why Public Sector Projects Fail or Succeed in Pakistan- A Model for Evaluating Impact of HR Management Practices on Project Success
77-90Views:352Employees are the most important assets of an organization. As quality human resources become scarce, companies need to pay more heed to the satisfaction and motivation of their employees. If employees are motivated towards work, then it is likely to yield better results. This study will examine the role of Human resource management (HRM) practices upon New product development (NPD). NPD involves technical, marketing, and financial risks organizations undertake for developing new products and services. Effective project planning and control are valuable for decision-making. The analysis of the impact of HRM practices on NPD, project success, and organizational benefit is based on data collected using a cross-sectional design via a survey questionnaire. The questionnaire consisted of items related to HR practices, New product development, Project Success, and Organizational benefits adapted from previous studies. Respondents working in 10 large-scale public sector projects executed by National Database & Registration Authority, Pakistan were selected for the study. Therefore, the results of the study can be generalized to similar projects executed by the public sector in Pakistan. From the findings of data analysis, it has been concluded that there is a significant association between HR practices and project success, but no significant relationship has been established between new product development and organizational benefit. Therefore, it can be concluded that HR management practices have a significant impact on public sector project success in the case of Pakistan.
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Justification for the Olympic Reform Package Based on Good Practice
Views:262The Olympic Games have always been the pinnacle of sport and achievement. The modern Olympics are held every four years, and the venue is chosen from among the cities that apply. In my research, I wanted to find out the reasons for the decline in the popularity of the Games. To answer this question, I looked at 2 successful Olympics (2000 Sydney, 2012 London) in the hope of identifying success factors that could be adapted to other host countries. I conducted secondary research, reviewed related international and national research, and the available economic data. During the document analysis, I found that the expected costs of organising the Olympic have increased significantly over the last two to three decades, and under-planning is a common feature. As a result of the research, I have found that the most important pillars of successful organisation are a proper organising committee, comprehensive opportunity and risk analysis, accurate planning, sustainability in planning, continuous cost control, private sector support, and the work of volunteers.
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Research of Healthy Behavior at Faculty of Economic Sciences' sport sciences' students at the University of Debrecen
165-180Views:486Nowadays the healthy lifestyle is getting more and more attention, thanks to emerging health trends. The review of the literature summarizes the latest results of research on two aspects of healthy behavior. In our primary research, we measured the sporting and dietry habits of sport sciences’ students at University of Debrecen. In the case of sporting habits, we asked the students about the frequency and motivation of sports. In the other hand we asked them about their dietary habits about the frequency and amount of vegetable, fruit and fluid consumption. After the evaluation of survey we can say that the 70% of respondents are satisfied with their physical condition. We can tell about the frequency of vegetable and fruit consumption is that the 15-20% of students eat vegetables and / or fruits daily. However, it can be said about the fluid intake of students that seventysix percent of them are consuming fluid daily.
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CSR Activities of International Ice Hockey Clubs
Views:188Worldwide there is a growing ephasis on corporate social responsibility (CSR) and became increasingly important for sports organisations too. At the same time the international research and study numbers increasing, which examine the practical application of the CSR concept in sport.
The study provides an insight into the importance of CSR activities in foreign hockey clubs, especially in Finnish and Swedish hockey clubs with long-rooted hockey cultures, through expert interviews and their analysis. We get an answer for how they have integrated environmental activities and helping society into their every day live. Good examples from abroad are provided, ont he basis of which this study can help the hungarian sport clubs who want to develop their organisation through CSR activities.
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The Relationship Between Sports Civic Organizations and Human Resources
146-154Views:225Every spring the Hungarian Central Statistical Office records through its ELEKTRA database system the human and economic related operation data of the past year of civic organizations. This data source is usually considered as a standard at the evaluation of the domestic civic sphere. Still, the available handout titled “Most important features of the non-profit sector”, applying mainly descriptive statistics only provides a brief picture of specifications of the sector. Parallel with it, its background database is available yearly, which provides a unique possibility for a researcher to perform secondary analysis aiming to reveal deeper relationship. The objective of our study is purely to reveal a minor part of this considerable field, the relationship between subsidies and human resources mainly due to the fact, that human resource in this sector is composed of employees and volunteers, and it is questionable whether subsidies have an impact on employment. Results revealed that there is a relationship between human resources and subsidies, where mainly private nature subsidies have a strong impact equally on voluntariness and work related employment
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Opinions of Higher Education Students about Internships and Working while Studying
286-297Views:373The importance of working while studying in higher education has a globally growing tendency, and Hungary is not an exception. The demand for the opportunities of student employment has been recognized not only by the students but also by the policy makers of higher education, leading to the introduction of solutions like the obligatory internship semesters or the dual training programs. The current study contributes to the better understanding of this field through the analysis of a database from a questionnaire survey conducted among bachelor students from seven majors of the University of Debrecen during the Fall semester in 2015 (N = 589). The main findings suggest that the students mostly consider the internships as an investment into their future career while the short term compensation and the personal interests have a lower importance for them. About 75% of the students would be willing to work not more than 20 hours a week, and most of them would look for ‘official’ studentwork. For working, they would sacrifice the time connected to the following activity-areas (relative to the other activities in the list, and in descending order): time for leisure (this is the most likely to be sacrificed), for sport, for friends, for family, and for learning (this is the less likely to be traded in for working hours). Willingness to work (measured in daily working hours) seems to be connected to the following factors: major, year of study, how important the activity areas are considered compared to working (learning, family, friends, sports, leisure), and the importance of finding a personally interesting internship.
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Wearable technology usage among students of the University of Debrecen
33-47Views:150The lack of physical activity and the growing prevalence of a sedentary lifestyle are urgent public health problem worldwide. The problem is also typical of the young population, especially university students, who spend most of the day in a sitting position. Technological development is one of the catalysts for the rise of a sedentary lifestyle, nevertheless, thanks to this, many devices have appeared on the market that can be used to encourage physical activity. The widespread of wearable activity tracker devices – wristwatches, wristbands – among the population shows a constantly increasing trend, with a parallel increase in the amount of data collected about ourselves (step count, calories burned, heart rate). The main goal of the present study derives from the recognition of the gap in this field in the domestic sports science literature therefore our focus is on modern information technology tools in the dimension of physical activity. The aim of this study is to assess the attitudes of the university student population towards activity-tracking devices. We conducted a cross-sectional online quantitative survey (questionnaire) among DE GTK students. 340 people filled out the questionnaire correctly. In addition to descriptive statistics, parametric and non-parametric tests (Pearson's chi-square test, Fisher's exact test, t-test, Mann-Whitney test) were used to examine the relationships. The results of the statistical tests were considered significant if p<0.05. We performed the distribution of the variables using the Kolgomorov-Smirnov test. The majority of respondents (55%) have already tried some kind of wearable device that measures physical activity. Every third student (34%) are currently using their device. Those who have not tried these devices so far indicated the price as the primary deterrent. 32% of the students plan to invest in such a device in the future. 39% of device users use an activity tracker bracelet, while 61% use or used a smartwatch. In terms of sex, we did not find any differences in asset ownership. The primary goal of the students (66.8%) was to track their physical activity. The most frequently used function was tracking the number of steps, indicated by 81% of the respondents, followed by heart rate measurement (67%). Most of them (69%) set some kind of goal regarding their number of steps. According to every third student, they moved more as a result of the device and managed to maintain the increased level of physical activity. 44% of the students claimed that their physical activity did not change despite using the device. Students tend to disagree with the positive statements related to the devices in connection with a healthy lifestyle. Although the present study suggests that wearable devices have an impact on students and they track their measured data, it is questionable whether the devices themselves are enough of an incentive for students to develop a healthier lifestyle.
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Comparative Analysis of Equestrian Facilities in the North Great Plain Region
79-93Views:418Equestrian services appear in recreation, sports and tourism as well. The favorable natural and cultural values of Hungary and the image of the equestrian nation based on the traditions of the horse provide a favorable background for the development of supply elements. The lowland character and horse culture of the Northern Great Plain region, and the continuous development of horseback riding services here, reinforces the equestrian supply element in the field of sport and leisure. Our in - depth interviews were conducted among service providers with a “horseshoe rating” (N = 11) operating in the Northern Great Plain Region. The results show that all service providers consider and plan the development of equine, infrastructure and human resources, although the source of its financing is different (from state, other successful businesses, realized business results of equestrian enterprises). Equestrian service providers with no horseshoe rating have identified the improvement of quality, the 3, 4, and 5 horseshoe qualified service providers for the expansion of the complex program offering and product diversification.
