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Applying New Innovative Market Research Methods in the Innovation Process of New Products
56-69Views:348The innovation environment has changed a lot in the recent years, companies and their enterprises concentrating on product- and process innovation have undergone a lot of changes. According to GUPTA et al. (1986) product innovation is a multidisciplinary process. Although, all functional interfaces are important in the product development process, the research and development – marketing interface is one of the most difficult one. In the last two decades the incredibly fast penetration of the internet has more and more effects on the consumer attitudes. It encourages market researchers to apply such methods by which they could get as close as to the consumers to know their attitudes without taking them out of their natural habitat. In this study our aim is to concentrate on the first phase of the product innovation, which is the exploration of insights and attitudes. In this phase we can use the classical, conventional market research techniques if we want to get primary data, such as focus group interviews, questionnaires, in-depth interviews, but there are new methods as well. One of such novel methods is netnography. The biggest advantage of this research method is that the researcher can observe the consumer groups’ state of mind and decision-making mechanisms through publicly available communication sources in their natural environment. In this study it will be analysed how the directions of netnographic researches have changed by the dynamic changes of the internet. Besides, online participants’ attitudes towards healthconscious nutrition are analysed in practice. As a result of this study, special groups could be identified, which can provide a new perspective for the companies operating in this field beside the classical segmentation techniques. These groups can be the ones which draw up latent market requirements, and thus, helping the companies’ innovation processes.
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Numerical Modelling and Simulation of Sheet Metal Forming Process
1-6.Views:338Simulation and modelling of sheet metal forming process are well common today in different industries (automotive, aerospace) and several research centers regarding its huge impact for both on production and reliability of the lifecycle of the equipment, and the quality of the product. However, to obtain the best configuration possible with the inputs parameters to achieve high level of production and increasing the durability of the tools needs some extra methods for the optimization for this problem using mostly finite element method cooperated with iterative algorithms based on Artificial Neural Network (ANN) [1]. Whereas this research is focused on modelling of stamping process of stainless steel AISI 304 to investigate to formability of the material, and studying the influence of the friction factor on the quality of the product as well the energy required for each set configuration.
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Price Analysis Practices in the Pig Sector
1-12Views:269The analysis of sales prices has become a particularly important topic in pig production research, including statistical analysis. With globalisation, we can say that today we are talking about a sector constantly exposed to the effects of the world market. It is also worth pointing out that, compared with other sectors, the impact of external regulation and influence is less pronounced. Thus, the aim of the present research was to identify the journal articles published on the subject of price analysis and, on the basis of these, to establish the correlation with the methodologies often used. It examines the spatial location of price analysis. The results obtained show that the practice of price analysis is mainly carried out in the context of market leading countries, usually on the basis of a cross product chain issue. The research shows the emergence in recent years of increasingly sophisticated methodologies that allow more accurate conclusions to be drawn, while also facilitating planning from a practical point of view.
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Self-developed Controller System –based on Open-Source Applications
97-105Views:178In the University of Debrecen Building Mechatronics Research Centre faced by the application of building automation technology, are tackled by cutting edge research performed at the Research Centre. The embedded device system, the focus of the ongoing project at the Research Centre, is programmable, reconfigurable, and adjustable. The design of an efficient embedded system must meet regulatory requirements, for optimizing building energy efficiency. The system provides solutions for a range of industrial applications, and peaks the interest of building services providers (e.g. SMEs).
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Justification for the Olympic Reform Package Based on Good Practice
Views:465The Olympic Games have always been the pinnacle of sport and achievement. The modern Olympics are held every four years, and the venue is chosen from among the cities that apply. In my research, I wanted to find out the reasons for the decline in the popularity of the Games. To answer this question, I looked at 2 successful Olympics (2000 Sydney, 2012 London) in the hope of identifying success factors that could be adapted to other host countries. I conducted secondary research, reviewed related international and national research, and the available economic data. During the document analysis, I found that the expected costs of organising the Olympic have increased significantly over the last two to three decades, and under-planning is a common feature. As a result of the research, I have found that the most important pillars of successful organisation are a proper organising committee, comprehensive opportunity and risk analysis, accurate planning, sustainability in planning, continuous cost control, private sector support, and the work of volunteers.
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Assessment of Fibre Characteristics and Suitability of Sida acuta Burm F. for Pulp and Paper Production
1-11Views:321The ever-increasing demand for paper and paper products and alarming rate of global population growth necessitates research into non-wood fibre to augment the popular wood fibres in short supply. Sida acuta obtained at two locations, samples collected from 3 areas per location. Samples of dimension 10 x 10 x 20 mm macerated in equal volumes of glacial acetic acid and 30% hydrogen peroxide at 80oC in an oven. Twenty-five whole fibres in swollen condition were measured. Derivatives of fibre dimensions viz: Runkel ratio, flexibility and slenderness were also evaluated. Pooled mean fibre length was 1.04mm, pooled fibre diameter was 25.02μm, pooled fibre lumen width was 14.69μm and fibre cell wall thickness was 5.17μm. Runkel ratio was 0.73, coefficient of suppleness (flexibility) was 60.05 while felting power (slenderness) was 42. Values obtained connote that S. acuta’s fibre morphology is good for pulping much more that its Runkel ratio (0.73) is less than 1, coefficient of suppleness (60.05) is greater than 50 and its felting power (42) is greater than 33. Specific Gravity ranged from 0.416–0.468. With reference to the above, S. acuta is fairly suitable for pulp and paper making.
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Experimental Investigation on the Properties of Borneo Soft Soil Stabilized with Industrial Waste
25-37Views:373This research aims to investigate the physical and mechanical properties of soft soil stabilized using industrial wastes, namely fly ash and rice husk ash. For this purpose, 6 (six) variations in the composition of fly ash (F), lime (L), and rice husk ash (R) were prepared. The variations in sample composition are SFLR1 (F: 15%, L: 2.5%, R: 5%), SFLR2 (F: 20%, L: 2.5%, R: 5%), SFLR3 (F: 25%, L: 2.5%, R: 5%), SFLR4 (F: 15%, L: 5%, R: 10%), SFLR5 (F: 20%, L: 5%, R: 10%) and SFLR6 (F: 25%, L: 5%, R: 10%). Meanwhile, soft soil was obtained from Banjarmasin City in South Borneo. The sample's physical properties were analyzed using the Atterberg limit test. Moreover, the California Bearing Ratio (CBR) and direct share tests are conducted to assess the sample's mechanical properties. The research results can provide confidence that fly ash, lime, and rice husk ash have the potential to improve the physical and mechanical properties of Borneo soft soil. The results of the Atterberg limit test show that industrial wastes can lower the liquid limit and increase the plastic limit; thus, the soil plasticity index decreases. As for the CBR test results, the untreated soft soil bearing ratio value of 1.4% can be increased to 2.6% after being treated with industrial wastes. In addition, using industrial wastes also decreases the swelling of the soil. Moreover, it can be seen that greater use of fly ash can improve the mechanical properties of the soft soil. However, increasing the composition of lime and rice husk ash can reduce the mechanical properties of the soft soil. Based on the experimental results, it is proposed to use SFLR3 as soil stabilization mixtures.
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Dimensions of Ethnocentric Emotions in Hungary
136-147Views:305The concept ot ethnocentrism appeared first in the literature in the early 1900s. Since then, several international and national studies have focused on defining this concept and have aimed at the investigation of its role in terms of national and international product opinion. The consumer’s decision is influenced not only by the different marketing effects (product, price, place, promotion), but also by the cultural, social, personal and psychological characteristics of the costumers. The examination of ethnocentrism – as a socio-psychological concept – is increasingly important in marketing research. This paper focuses on exploring the dimensions of ethnocentric emotions. My aim is to support the assumption that these dimensions have a significant influence on the thinking of the consumer society. As a result of my primary research, I introduce these dimensions and terminate consumer segments. Based on my research it can be stated that the ethnocentric emotions (such as patriotism, national superiority, national consciousness, national discrimination) are determinants of consumer thinking and demonstrate the fact that awareness of ethnocentric emotions can be the basis for marketing strategies to protect national products.
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The Influence of Employment Stress On the Academic Performance of Working Students: Perspectives from Pakistan
17-41Views:1187One must grasp stress's intricacy to develop and implement stress-reduction strategies. Employment-related stress on academic performance is becoming an acute concern for psychological and mental health in Pakistan. The current research focuses on how employment-related stress interferes with graduate students' academic performance in Parachinar, District Kurram Khyber Pakhtunkhwa, Pakistan. This investigation applies quantitative methods—the Govt. Postgraduate College Parachinar, District Kurram, Khyber Pakhtunkhwa Pakistan, completed a standardized questionnaire to 180 students from various academic disciplines.
The findings illuminate stress's intricacy. It may be utilized to establish and encourage more efficient and achievable strategies or techniques that improve academics and job satisfaction, inspiration, and effectiveness at the individual and organizational levels.
The research study concluded that 81.67% of male students suffered from employment stress. Student stressors include workload (31.67%), lack of time management (9.44%), interpersonal conflicts (20.00%), high study load (21.11%), and financial problems (17.78%), and the coping strategies being adopted by these students; Moral support (13.89%), Social support (30.00%), Financial support (45.00%), and Job enrichment (11.11%). The research concludes that addressing the highlighted concerns, counselling, and other successful coping strategies may alleviate academic and employment stress.
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Study on Learning Motivation of Master's Students in Management and Leadership at the University of Debrecen
69-79Views:252The aim of our study is to present the topic of adult learning. To do this, we first define the definitions and importance of learning in a person’s life. We then turn to the historical background and evolution of adult learning. The motivation of adult learning as a function of different motivational theories is presented. In the second half of the study, an initial research focusing on the motivation of adult learning is presented. The subjects of our research are young adults who are pursuing their master's degree in management and organization at the Faculty of Economics of the University of Debrecen. We want answers to the extent to which different factors motivate young adults in studying. With the results, we want to give an idea of how the learning motivation of the students can be characterized by both lecturers and human resource professionals working in the private sector. We intend to expand the research to a larger sample in the future.
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An Analysis of the Leisure Preference System of Students with Disabilities in the Light of a Study
98-115Views:880With the increase in the number of disabled people and people with disabilities, research on the target group of people with disabilities has gained momentum in recent decades. Research is very diverse, looking at the labor market situation of people with disabilities, their leisure-time habits, or the factors that support and inhibit their sport.
In our questionnaire research, the leisure and sporting habits of children with disabilities aged 8-18 are described and analyzed (N = 639). Data were processed with spss software, where basic statistics and contextual analysis were performed. The results confirm that passive activities (TV, listening to music) dominate the leisure activities of children with disabilities. Sports consumption (active and passive) was more prevalent among male respondents and less prominent among girls. In the motivation of sports, besides improving the state of health, entertainment and company appeared.
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Analysis of the Supply of Sport Services by Organizational Aspects
465-474Views:403The spread of consumer societies has led to the commercialization, and the emergence of profit-oriented operating frameworks in the fields of sport. The sports enterprises, involved in the operation of competing groups on professional, spectator fields of sport have already been examined from legal, economic, organizational points of view by a number of international and Hungarian researchers. In this article, we attempt to cover and summarize the Hungarian research approaches on this subject. The motive behind our investigation is that we should launch an organizational examination of the Hungarian profit-oriented sports suppliers in the near future. We plan to analyse the property, financial, income, organizational, management and labor management related situation of these sports enterprises. In order to ground the research, the review nature summary of domestic economic, organization science related secondary examinations is essential, which allows the development of the appropriate research methodology and the comparison of our results with the antecedents.
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Segmenting the Impact of Organizational Structure and Leadership on Project Resilient and Project Success in the Ethiopian Construction Industry: a FIMIX-PLS & PLS-POS Approach
73-103Views:162This research looks at the vital roles of leadership and organisation design in the attainment of project resilience and success in the construction sector. Informed by contemporary theories on organisational resilience and leadership, a framework was developed and rigorously tested against data using Partial Least Squares Structural Equation Modelling (PLS-SEM) and with more advanced techniques of segmentation (FIMIX-PLS and PLS-POS) to identify and take into consideration unobserved heterogeneity. Using data collected from project professionals, resilient leadership and adaptive organisation design were shown to be critical to project resilience, but the effect of leadership and organisation design on project resilience differed from segment to segment as well as across demographics. The ex-post analysis suggested that the awareness of resilience, practical experience and higher education exacerbated the relationships between aspects of resilient leadership and project resilience, as well as between adaptive organisation design and project resilience. The analysis also showed that relationships between leadership, organisational structure, and resilience can be mediated by demographic factors, such as awareness, experience, and education. The findings highlighted the importance of fostering inclusive, participative type leadership styles and continuous forms of experiential learning to enhance resilience outcomes. The value of specific indicators such as team participation in decision making or the leader's self-confidence was also identified as being critical aspects of resilient organisational structures and effective leadership. The implications of this study were important for each group of stakeholders: organisations should encourage resilience-based leadership, experiment with multi-dimensional flexible team structures and create a culture of continued, experiential learning and communications as knowledge and industries evolve. The theoretical contributions that validated the effects of segments of latent variables and offered insight into the added value of using segmentation were positive contributions to theory. Limitations, such as sample size and sector, stimulate avenues for future work and in particular reinforce the case for longitudinal, cross-sector research to build sectors’ internal and external constructs of project resilience. Future research needs to apply multi-facilitated empirical, qualitative and advanced analytics means to enable further quantification, and complexity in project survival, success and resilience.
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Improving the Work Breakdown Structure of the Plant Installation - Case: Asphalt Plant
174-187Views:530The improvement of the project management forced the industrial organizations to focus on using the project management techniques in their industry, to plan and control the workflow to achieve their targets, further to increase the satisfaction of their customers. One of the most common project management tools are used is the work breakdown structure (WBS), which provide a framework for the implementation of the project scope including project planning, scheduling, monitoring, control, and estimation. Depending on the top-down approach the project activities will be broken into smaller parts that can be measured and controlled during the project implementation. The well-defined construction of the structure contributes to making the project more realistic and visual. However, the misunderstanding of the project WBS among the project team creates deflection and misinterpretation of the project scope. The main issue of this research is to improve the WBS of the installation plan and develop a standard WBS for plant installation. The research was limited to Asphalt plant installation WBS as a case study to identify the weaknesses of the current WBS at the case company which leads to extra installation time and cost. The research is offering a template WBS based on the company logic, defining the frequent risks that affect the plant installation based on the WBS and suggesting a suitable response strategy by recommending a control framework to monitor and control the WBS schedule throughout all installation phases.
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A Literature Review: Artificial Intelligence Impact on the Recruitment Process
108-119Views:21173This paper aim is to review the implementation of artificial intelligence (AI) in the Human Resources Management (HRM) recruitment processes. A systematic review was adopted in which academic papers, magazine articles as well as high rated websites with related fields were checked. The findings of this study should contribute to the general understanding of the impact of AI on the HRM recruitment process. It was impossible to track and cover all topics related to the subject. However, the research methodology used seems to be reasonable and acceptable as it covers a good number of articles which are related to the core subject area. The results and findings were almost clear that using AI is advantages in the area of recruitment as technology can serve best in this area. Moreover, time, efforts, and boring daily tasks are transformed to be computerized which makes a good space for humans to focus on more important subjects related to boosting performance and development. Acquiring automation and cognitive insights as well as cognitive engagement in the recruitment process would make it possible for systems to work similarly to the human brain in terms of data analysis and the ability to build an effective systematic engagement to process the data in an unbiased, efficient and fast way.
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Corporate Social Responsibility Scenario in Jordan: Transformation Context
1-10Views:415Corporate social responsibility (CSR) is not an alien concept in Jordan; although it has been seen so far as a philanthropic activity in keeping with Jordanian traditions. Jordan is an old state, politically stable and it is now in transformation from the point of CSR view, since more and more Jordanian stakeholders are becoming aware of the CSR concept and some firms in Jordan are working their way towards strategizing CR efforts. However, business still not fully grasps CSR practices and still considers CSR as part of philanthropy framework rather than lifting it to an upper level and taking it as a strategic approach to sustainability. Unfortunately, CSR in Jordan faces impeding obstacles: economic challenges, lack of government’s incentives, skill-set, weak transparency and disclosure, and finally management and governance. This study attempts to present the picture of the transformation of CSR in Jordan and discuss its main steps of evolution, moreover, it aims to analyze the challenges and future prospects of CSR on a national level. Regarding the applied research method, the paper’s data sources are of secondary research and I have used desk research to illustrate most important points and findings on the topic.
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Cybersecurity Challenges in Agricultural Digitalization: A Systematic Review with Python-Based Analysis
33-47Views:345The intersection of agriculture and cybersecurity has become a prominent research focus in recent years, driven by the rapid adoption of IoT (Internet of Things) and precision farming technologies. These technological innovations have revolutionized agricultural processes, enhancing efficiency and sustainability while introducing significant security risks. This study conducts a systematic literature review (SLR) to address key cybersecurity issues in agriculture, with a particular emphasis on IoT vulnerabilities and threats. Using Python-based text analysis techniques, the research automated the analysis of abstracts and full texts, enabling rapid filtering and thematic categorization of relevant studies. From an initial pool of 1,039 publications, 40 relevant studies were identified based on rigorous screening criteria. The thematic analysis revealed that 44.9% of the publications focus on IoT device vulnerabilities, 32.7% on agricultural cybersecurity challenges, and 22.4% on the security issues of Agriculture 4.0 and precision farming. Methodological analysis indicated that machine learning, simulation models, and case studies dominate the research landscape, while surveys and experimental studies appear less frequently. The findings highlight the critical importance of developing robust cybersecurity strategies and technologies in the agricultural sector, particularly to mitigate the risks posed by IoT devices.
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The Analysis of the Seasonal Changes of Microbial Communities in the Activated Sludge of Small and Large Wastewater Treatment Plants
321-340Views:203In our research the seasonal changes of the microbial communities in the activated sludge of one large and two small wastewater treatment plants are observed and analysed. During the research, 14 months of data were processed. After the sample analysis and data processing, the research revealed the efficiency of the ecological system, and also showed the seasonal changes of the community structures. The results of the statistical analysis show, that the seasonality is less observable in the case of the larger system. Presumably, the larger bioreactors have more stable microbial composition. In addition, we searched for more connections between the components of the ecological system, the changing in the weather, and also in the efficiency in the process for treating wastewater.
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Examination of Consumer Perception of Web Stores by Netnography in the Period of COVID-19
Views:465Online shopping has become more and more part of our everyday lives, as proved by the fact that in the midst of the economic crisis caused by the coronavirus epidemic, online retailing has grown by more than 30% in Hungary. International research has shown that nearly 90% of consumers take into account the online reviews as much as the recommendations of family or friends before their purchases, digital channels, including Facebook have the greatest impact on their decisions. In our research, in connection with a specific campaign, Black Friday, we examined how actively the highest-traffic stores – having online shops as well - use Facebook to reach and influence the customers. We chose netnography as the method of our research, and we analysed the posts published on the Facebook pages of the five chosen online shops, furthermore, the customer reactions and comments given in connection with the posts. Our results show that three of the five chosen online shops applied Facebook campaigns within the action. By analyzing the comments, they were classifiedinto 5 categories based on satisfaction and trust: satisfied, dissatisfied, interested, trolls, and mute groups.
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Research of Healthy Behavior at Faculty of Economic Sciences' sport sciences' students at the University of Debrecen
165-180Views:586Nowadays the healthy lifestyle is getting more and more attention, thanks to emerging health trends. The review of the literature summarizes the latest results of research on two aspects of healthy behavior. In our primary research, we measured the sporting and dietry habits of sport sciences’ students at University of Debrecen. In the case of sporting habits, we asked the students about the frequency and motivation of sports. In the other hand we asked them about their dietary habits about the frequency and amount of vegetable, fruit and fluid consumption. After the evaluation of survey we can say that the 70% of respondents are satisfied with their physical condition. We can tell about the frequency of vegetable and fruit consumption is that the 15-20% of students eat vegetables and / or fruits daily. However, it can be said about the fluid intake of students that seventysix percent of them are consuming fluid daily.
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Industrialization of knowledge in the University of Miskolc
61-73Views:287Life of universities has transformed thanks to “massification”. The costs of education have increased and universities had to manage a higher number of people. The economic management has moved towards business-like operation. The university has been transformed into an entrepreneurial university, while science has become knowledge production. The scientific policy has started to serve the needs of industrial corporations. The article titled (Industrialization of knowledge) introduces the research, developments, and innovations of the University of Miskolc. The university participate in national and international projects and they use the benefits of the research in developments. As the participants of innovations, they help in the introduction of new technical developments and the preparation of new products. Their operational experience is important for everybody.
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Examining the employees and sectors of the economy according to the digital competence in the EU memeber states
344-357Views:373In this study, the challenges of digital development and its sectoral effects were examined between 2015 and 2017 in the EU Member States, based on data of OECD, Eurostat, and the World Bank. The connection between the countries' digital development and sector dominance was analyzed. I found - in line with international research - that in countries that belong to the developed group, the high value-added service sector is dominant. The statistics of developing countries’ supported the assumption, that industry is the engine of the economy. The analysis of the underdeveloped countries revealed that agriculture and industry are the most important sectors compared to other countries. Measuring the demand of developed countries for ICT professionals, I examined the relationship of individuals with different digital competencies to one kind of self-education. In line with international research, my database showed that digitally unskilled people are the least likely to take advantage of online courses. As a continuation of the research, it would be worthwhile to carry out this study in other economic areas as well. Especially in areas where salaries for high-digital occupations do not differ significantly between countries in the region.
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Investigation of Parental Roles in Relation to Youth Football
105-114Views:336My research is based on the fact that, thanks to the development of sports and the capital flowing into the sector, youth sports are no longer just a useful way of spending free time for children and a mean for educating them for a healthy lifestyle, but also an opportunity to lay the foundation for an adult sports career and, with it, secure future existence. In order for the training to be effective and productive, one of the many components is the existence of parental support. Youth competitive sports pose many challenges for a family and influence their lives from several aspects. In my research, I examined how youth sports affects parents in terms of certain demographic variables, what changes it generates in their family life, and I also paid attention to what expectations the family has about sports. The basis of the study is an online questionnaire survey, which was filled out by more than 700 parents of youth football associations. My research revealed that, in accordance with the previous literature related to the topic, their children's sports have a significant impact on the lives of the parents and they set different expectations regarding it, which are also influenced by various social and demographic factors.
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Assessment of the Working Ability of Persons with Disabilities and Reduced Work Capacity
36-52Views:803Employment of persons with disabilities and reduced work capacity falls significantly behind that of non-disabled persons both in our country and the European Union. According to research findings, the low employment rate is partly due to discriminatory attitudes towards the group of employees concerned. In the labour market integration, apart from the attitudes of the employers, the approach of the employees working for the institute has also got a significant role, as they are the ones who as colleagues work together with persons with disabilities and reduced work capacity day by day.
The research findings presented in this study focus on the research question whether the 747 employees who participated in the questionnaire survey make a distinction between persons with disabilities and persons with reduced work capacity on the grounds of their ability to work. If so, what kind of differences are noticeable and what factors have a positive impact on their approach? What is characteristic of the employees with higher level of inclusive attitudes?
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Dual Focus of Supply Chain Resilience and Sustainability: A Size-based Comparison between SMEs and Large Organizational Approaches
1-15Views:256The research investigates how organizational size influences the implementation of supply chain resilience and sustainability practices. While resilience and sustainability are increasingly recognized as interrelated priorities, existing literature often overlooks how firm size conditions strategic behaviour, particularly the distinct constraints faced by small and medium-sized enterprises (SMEs). To address this gap, the study employs a two-phase, mixed-methods approach. First, a structured literature review identifying the current state of academic research on the field. Second, a global survey of 252 supply chain professionals captures quantitative data across SMEs and large organizations. Statistical analysis tests three hypotheses regarding core aspects of driving resilience and sustainability outcomes. Findings show that large firms tend to formalize strategies more thoroughly, especially in risk detection and sustainability goal setting. However, SMEs demonstrate comparable resilience through informal, agile approaches and supplier collaboration. Overall, strategic effectiveness does not vary by firm size, but implementation pathways do. This study contributes original empirical evidence to the limited comparative literature on organizational size in supply chain strategy. By introducing size as a moderating variable, the research advances theoretical models and highlights the need for differentiated tools, policies, and partnerships. The findings aim to hold practical value for managers, and support businesses seeking to design scalable, inclusive approaches that enhance resilience and sustainability across the entire supply chain spectrum.
