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A Literature Review of Modern Branding
63-73Views:561In the modern business landscape, branding goes beyond identifying products and services; it has become a crucial factor for corporate success. The leadership branding, and employer branding emerges as a key strategic tool in gaining competitive advantage, fostering loyalty, and enhancing engagement. Personal branding, as the conscious presentation of individual values and capabilities, supports leaders in strengthening credibility and trust. Leadership branding encapsulates a leader’s personality and style, serving as an inspiring example within the organization. Moreover, employer branding reflects the corporate culture and workplace values, making the organization attractive to talented employees. The aim of the study is to demonstrate how personal branding, including leadership branding and employer branding, can contribute to the more successful operation of a company, highlighting the synergy between the different levels of branding and their economic and social impacts.
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Effect of Heat Input on the Toughness Properties of S690QL Steel during Hardfacing
1-12Views:93In recent years, the use of high-strength steels in hardfacing process has become increasingly common. One typical industrial example is the case of hydraulic shears used in building demolition operations, where the components are exposed not only to significant abrasive wear but also to intense dynamic loading. The use of quenched and tempered high-strength steel grade S690QL has become particularly widespread in this field, primarily as the base material for the hardfacing applied to the most heavily loaded regions of demolition shears. However, quenched and tempered high-strength steels are highly sensitive to the effects of the welding thermal cycle, which typically cause detrimental changes in the microstructure and mechanical properties of the heat-affected zone. The thermal cycles occurring during hardfacing differ from those typical of fusion welding, and consequently, the structure and mechanical properties of the resulting heat-affected zone may also vary. In addition, the penetration depth of the hardface layer can differ, which may significantly alter the load-bearing cross-section of the high-strength steel and, thus, the in-service behavior of the component. In the experimental work, hardfaced samples were performed on S690QL base material using different levels of heat input, thereby producing varying penetration depths. The aim of the study was to determine the effect of penetration depth on the resistance of the hardfaced component to dynamic loading. The tests were carried out at both +20 °C and –40 °C. The results clearly demonstrated that samples with deeper penetration exhibited reduced toughness at both investigated temperatures.
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Investigation of the Resistance Force Acting on a Sailing Craft in the Case of a Change of Draft Caused by a Change of Powertrain Using Numerical CFD Simulations
30-35Views:382Nowdays In the case of recreational craft, interfering with motor drive solutions is a common workflow due to increasingly strict rules for environmental reasons. When switching from an internal combustion engine to an electric engine, the change in draft varies from boat to boat, but it can be said in all cases that as the mass changes, so does the draft. Because of this, the magnitude of the resistance force acting on the ship also varies. In this paper, we examine, through a specific example, the benefits of a change in dive caused by weight gain at different travel speeds.
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Gamification in the field of human resource, a creative solution for recruitment
373-382Views:861With the introduction of latest tools and the expansion of technological solutions, the usage of smartphones ,with instant internet connection of course, has become an essential part of the net generation, also known as generation Z. At the same time, the role of IoT devices has also become part of our daily lives, completing and sometimes making it easier. This is due to the fact that the tools become more and more cheaper as time passes and parents and young people no longer consider these a technical innovations, but as a necessity. These generations; Y, Z and Alpha appear simultaneously on today's job market, which poses a serious challenge to future HR leaders and recruiters. Because of the generational gap between them, both motivational and demanding, novel solutions are becoming increasingly appreciated in this area as well. The purpose of this study is to demonstrate the potential of gamification and to highlight the its major areas, as well as to draw the attention to "good practices" in creative recruiting through better known examples. In addition, I also tried to point out the effect on the relationship between motivation and flow-experience. The gamification method is becoming more and more popular in our country, as it plays an increasingly important role in business and education as well. In recent years, with the use of serious games, there have been several examples of HR recruitment and selection, which clearly strives to reach out to younger generations.
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Monitoring of the Profitability Effect of Tourism Supports in the North Great Plain Region
165-175Views:278Today the tourism is one of the largest and the most dynamically progressive sector, monitoring of its performance important research area. The sector and its companies' performance are related tightly, a present study deals with the corporate performance test. Its accurate goal is the monitoring of the profitability effect of 2007-2013.yearly budgetary periods tourism supports in the North Great Plain Region through the example of two of a region's companies. The basis of the examination the statistical, corporate data which can be reached publicly and data from the questionnaire filled by the companies and data from their competition registrar.
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The Evaluation of the Employment of Migrants by Employees
102-114Views:298The exploration of specifications of the employee groups endangered in the labour market, and their social
and labour market integration have always been a challenging task for the professionals. As a result of the
domestically also appeared migrant wave, the actuality of the topic has even more increased. In this study -
prepared in the framework of the research program „Human resource management challenges of the reception and labour market integration of the migrants” - we aimed to reveal the attitudes of employees about the labour market integration of the migrants. We have defined an objective to explore whether they are afraid of losing their current jobs, what factors influence the employment of the migrants and what kind of positive and negative effects they take on the society and economy. Based on the results of the survey we have found that employees are not afraid of migrants taking their jobs, still they are quite uncertain whether they would employ or work with a migrant person. Regarding the effect on the society and economy an unambiguous negative attitude was experienced. -
Simulation of a Quadcopter with LabVIEW
46-49Views:205The aim of the paper was to create a LabVIEW-based Real-Time embedded system supported development environment, which was used for the Real-Time kinematics and dynamics simulation of a quad copter as well as the adherent state-feedback controller. The state-feedback controller was designed with Linear Quadratic Regulator (LQR) based method.
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Comparing higher education preferences with labour market needs
382-392Views:533Hungarian institutions of higher education play an important role in national economy: they ensure intellectual labour with appropriate knowledge and professional competencies for Hungary in all profession fields. If the rules of private sector are applied for these institutions – interpreting it within a certain framework as the quality of education and research has to be maintained and there are social benefits associated with them -, they owned by the state, their management is the institutional leadership and their consumer is the labour market. Thus, training programmes must or should be developed in accordance with the needs of labour market. It represents a major challenge, even without taking into consideration other factors, since future requirements should be aimed (at least a 3-5 year training period later) – along with a rapid technological development. Even if the state makes significant efforts to adapt training programmes to meet the requirements of the labour market demands, students who want to further their education pay limited attention to these factors in their educational decision-making. Partly for this reason, career transition or shortages may occur in the case of certain professions. This paper seeks to address to what extent the most popular training programmes meet the expectations and to what extent the degree earned may be regarded as a ‘success’ in the labour market; moreover, if they do not overlap each other, how much applicants prefer those training programmes which are to be considered the most successful based on recruitment information. Admission statistics of Education Department and database of DPR provide the necessary information for the period 2010-2017 and these data sources enable authors to follow-up students from application to higher education until employment.
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Pop Trade Policy – Some Reflections on the Current Trade Policy of the US
210-221Views:242After a brief review of the antecedents our paper aims to systematically organize the recent and current changes in the trade policy of the United States in three broader areas: her changing attitudes towards TPP and WTO, the renegotiation of the North American Free Trade Agreement and the trade war being fought, mostly against China. Our goal is to relate these changes to the trade policy of the former presidential terms, to understand them in the framework of populism and that of the economic policy questions solved only by the second best answer, that is, by protectionism.
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Presentation of Employment and Economic effects of the Covid-19 Epidemic between March and November 2020 among Companies Dealing with Car and Parts Trade in Szabolcs-Szatmár-Bereg County
80-92Views:664The outbreak of the COVID-19 pandemic during the spring of 2020 entailed major economic and social changes all over the world. In this study, we aim to investigate the impacts of the COVID-19 pandemic on the labor market and the economy with relation to the automotive industry in Szabolcs-Szatmár-Bereg County. Apart from secondary data collection, this research also relies on primary data collection methods, including self-administered questionnaires and in-depth interviews, all conducted with several employees and finance directors employed by the automotive companies present in the county. The focus of this research is to study how the pandemic affected the balance sheets and the gross revenue of these companies; how it altered the repayment obligation of their current loans and how it influenced their willingness to enter into new loan agreements or relief options offering financial assistance. Apart from these factors, this research also studies how the pandemic restrictions affected the work schedule and the benefits of the employees.
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Analysis of face milling technology with a thermal camera by the changing of the number of revolution
142-147Views:221The aim of the publication is the analysis of the temperature zone of cutting operation in case of face milling technology. The analyses are done considering of the changing of discreet number of revolution beside the constancy of the more technological parameters. The measuring concept will be determined. After the experiments the received thermal images will be analysed.
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Connection Between Internet Using Habits and Ethical Attitude of Business Students
14-25Views:272In these days we are witnessing a trend of more and more using IT assets and the using of internet too. As teachers at the university we can see that our students also tied with a thousand threads to the IT world. Current research aims to explore the students’ internet using habits, how many times they spend on the web and why. In our previous work we examined our economist students’ ethical attitudes. In this study we try to connect this two themes. Our research question: are there any connection between our students’ ethical judgment and their internet using habits.
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Labour Market Success of Engineering Graduates
1-8Views:244The study aims to explore the labor market success of engineering graduates. The role of science field in the areas of job search time, earnings and job congruence proved significant. The engineering discipline proved to be outstanding in all the tree tested indicators. The database was GraduatesTracking System 2011-2012 (DPR 2011-2012). The indicators of employ ability could be compared among the young graduates of domestic higher education institutions in the engineering science, and similarities and differences could be highlighted
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Digitalization Process by Agricultural Companies, or the Results of a Questionnaire Survey
625-636Views:399The term “information society” first appeared in Japanese social science in the early 1960s (Z. Karvalics, 2007). The interpretation of the concept has undergone significant changes over the past decades, showing that dynamically developing societies, which are undergoing constant changes due to the rapid development of information, information management and the dynamism of the digital world. The close relationship and connection between information and information technology has become a fundamental factor in the societies of today, the organizations life, which generates inevitable, sometimes serious debates and profound changes. Economic operators must necessarily be resilient to technological change. We should think of the time of the Industrial Revolution, when modern weaving machines flooded the factories. Otherwise, a resilient organization will not survive in an evolving and ever-changing dynamic economic environment. Of course, this is true of agriculture as well, just as it is for other sectors of the national economy. On the one hand, my assumption on the basis of which my questionnaire was compiled was that enterprise management systems are increasingly used by enterprises in agriculture due to the diversification of activities. At the same time, I assumed that the size of a business could influence the use of information technology (hereinafter IT), so I hoped that my research would provide reliable data on this as well.
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Automation Capabilities for the Logistics Service of Jobshop Production System
210-221Views:593One of the most important subsystems of manufacturing is the logistics system for transporting materials between technological phase. It is integrated depending on the production structure. The special feature of highly flexible workshop system production is that the material handling system is typically separate and the movement needs occur independently of each other, so the flexibility of the material handling system is required to achieve the expected production goal. In practice, therefore, the organization and execution of material handling is to a considerable extent dependent on the human factor. The purpose of this research is to explore the potential for automation of material handling activities in this particular production environment.
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Green Sports Products – Environmentally Friendly Efforts of some Sports Equipment and Sportswear Manufacturers.
45-61Views:403In today's world, the issue of sustainability has become a cardinal problem on a global scale. The question of sustainability affects society, health, the economy, and the environment to a large extent. The examination of the environmental aspects of sustainability at the points where the sports sector interacts with the environment is considered a basis for research, and an increasing number of international studies and literature deal with this topic. Sports equipment and sportswear manufacturers operate through high numbers of multi-level global supply chains. They constantly strive to meet sudden changes in consumer demand, which results in high demand for raw materials and resources, waste and greenhouse gas emissions, and water consumption, all of which contribute to the most harmful environmental effects.
The aim of this study is to present the environmental protection measures of Nike, Adidas, and Under Armour, multinational manufacturers of sports equipment and sportswear, aimed at raw material usage, waste management, minimizing water consumption, and reducing their carbon footprint, which they are increasingly applying as part of their business strategy.
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Value Creation along a Production-Service Value Chain
91-99Views:332Today’s products and services are so complicated and intertwined that their individual value creation is hard to determine. It is especially true when the products and services are necessary complements of each other and when they are affecting customer satisfaction for a long time. In the case of durable products needing professional installment service, the study of value creation poses many difficulties. Our research shows and emphasizes the process characteristic of value creation, and how the different steps (production, service, long-term use) should be looked at, and what further analyses can be done.
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Utilization of grinding dross remained from production process in order to minimize waste and save costs
18-25Views:235It is i mportant to reuse wastes from production process particulary. In the course of metal roughing grinding dross comes off. Its oil content is high enough to treat i t wi th piston briquette machinery and by this methode part of this oil can be retrievable and returned to production. By means of making a ma terial balance I determined how much effective the machinery has to be to work the dross and its payback was also calculated.
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Servant, Ethical and Authentic Comparative Analysis of Leadership Styles in the Light of the Challenges of the BANI World
43-52Views:383In a globalised and accelerated economy, managers are under increasing pressure to reconcile organisational goals that are independent from human being with the reality of human relationships. The human being, as a being with intellect and senses striving towards happiness, is the focus of positive leadership styles and is their major concern in the field of management theory. In this article, three such positive styles, authentic, servant and ethical leadership principles and their operating conditions are compared using international literature. The literature time span of about two decades shows that the evolution of the ethical leadership literature has slowed down, while the authentic and servant leadership literature has continued to evolve and is still evolving today. The comparative table that appears in this study highlights both commonalities and distinctions, in that, in addition to high moral and ethical standards, the authentic style focuses primarily on the person of the leader, the ethical leader on the ethical standards of the organisation, while the servant leader focuses on the development of the well-being of the subordinate, the other person, even through self-sacrifice. We intend to use the results of this research to investigate measures of positive styles, preparing the scientific ground for future primary empirical field studies.
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Indicators of environmental performance evaluation – theory and corporate case study
224-231Views:906In the last decades there was a change in the field of corporate performance evaluation. Performance management systems, indicator-based systems and new, intellectual capital-based evaluation systems have appeared. Finally new, wide range of corporate evaluating methods was born in theory and in practice too. It is also important to mention, that in a life of organizations there is an improvement in the activity in connection with sustainable development, and also in the usage of methods connecting to sustainable development. Therefore the evaluation in the dimensions of sustainability – in a case of environmental performance evaluation, or evaluation of corporate social responsibility – became more and more emphasised. We concentrate on the theory and practice of environmental performance evaluation. Summarize – based on definitions – the concept of environmental performance evaluation. We concentrate on peculiarities of environmental performance indicators – based on international standards and literature review; and also mention the characteristics of indicator systems. Based on theory, the practice is also important. Therefore we present a case study of a multinational company.
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Management Practices from Christian Point of View
14-30Views:367Globalisation is a complex and worldwide process overarching historical times and continents. However the phenomenon brought efficiency and new opportunities to companies, providing practically free access to raw materials, labour and knowledge, it also caused negative effects like the degradation of the biosphere, greater social and economic inequality especially in the developing countries. There are some companies operating worldwide which have acquired great economic power and influence. and governments have only limited possibilities (if any) to regulate their operation. The expenses of profit maximisation are high, which are often ‘paid’ by the socialnatural environment (as externalities) and/or by humans. The aim of our study is to overview how current business relations could be formed to be more „human friendly”. The research is done from a Christian philosophy point of view, focusing on the employees as the major stakeholder group of the comanies. As part of the study some practical examples and Hungarian organisations related to this topic are introduced in order to highlight the relevance of the topic.
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The Special Aspects of Leasing as Long-Term Asset Financing Method in Hungary
115-128Views:813Leasing has become widespread in the world in the 1970s, while in Hungary the first leasing firms appeared in the 1990s. The authors in this article introduce the most prevailing and most often used forms of leasing and their main characteristics in Hungary. Based on the statistical data of the 2008-2015 period the authors analyse the performance of investments, the volume of trade in the total leasing market and the course of the amount of capital assets and new capital investments on the level of the national economy. The conclusion of the current article is that the changes of the investment’s performance in the national economy and the EU development funds influence greatly the course of the Hungarian leasing market.
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Economic Analysis of Thermal Insulation Systems
1-5Views:260One of today's most important problem of inadequate energy management. In Hungary, most of the buildings considered to be outdated in the building materials used and taking into account the construction technology. A significant part of the heat energy used for heating purposes before leaving the environment through the building envelope elements used in time. In our study we investigate whether an average house how much energy you can save the facade walls with insulation.
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Examination and Comparison of Leadership Style of Two Multinational Company
1-9Views:1794A vezetés a 21. században az élessé vált gazdasági válságban való versenyképesség megtartásában és megőrzésében kulcsfontosságú szerepet játszik. Ehhez hozzájárul az a tény is, hogy a vezetés nem csak alakítója, hanem része is annak a viszonynak, hogy a vevői szükségletek és a szervezet követelményei úgy kerüljenek összhangba, hogy mind a két fél elérje a céljait. Egy vezető feladata, hogy összekapcsolja az egyéni és a szervezeti célokat, elérve ezáltal a legjobb szervezeti teljesítményt és a legnagyobb munkavállalói elégedettséget. Ehhez viszont szükséges felismernie azt, hogy a vállalati kultúra és az egyes munkavállalók milyen vezetési stílus alkalmazását követelik meg. Kutatásunk célja, hogy két multinacionális vállalat esetében egy vezetési stílust mérő kérdőív segítségével feltárjuk a sikeres vezetés ismérveit és összehasonlítsuk a kapott eredményeket.
