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The interconnection of gender and communication: communication in the workplace The differences, in other words who is better?
7-12Views:192The paper explores the differences between the way women and men communicate. The author states that the communication skills of the two genders are different: women are better than men at performing various verbal tasks. The article reveals the possible causes of this difference in skills. Gender can define the communication style. We can also observe a difference in speech. There is an ever increasing demand for workers with excellent communication skills in the world of work. Such workplaces prefer to employ women rather than men. The better skills of women manifest themselves not only in mother tongue skills, but also in the acquisition of foreign languages. The author advises boys to communicate more emphatically and girls to be more assertive.
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The Mission of the Social Worker in Jász-Nagykun-Szolnok County
75-83Views:104The aim of our ari cle is to prepare the introduci on of training social workers at the College of Szolnok. Jász-Nagykun-Szolnok county is a region in Hungary in which the composii on of the populai on and their social status calls for an increase of the number of social workers. For this reason in the programme of the research group of the Department for Social Sciences and Communicai on helping underprivileged people is a priority.
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Building Intercultural Competence through Language Education
148-157Views:125This paper seeks to highlight the importance of intercultural competence in language learning and teaching. All intercultural encounters incorporate communication between individuals who, rather than belonging to only one culture, belong to a diverse array of different cultures at the same time. They share some of these cultures with the people they are talking to, and some of them they do not. And some of these cultural variations and affinities will influence the way they communicate, and some of them will be totally insignificant.
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ANALYSIS THE KNOWLEDGE OF DESTINATIONS IN ITS DIVIDING CONTEXT
8-12Views:155Territorial determination of the tourism development areas is crucial for professionals responsible for destination management. The direct motives are (1) the available financial development funds, (2) the expansion of tourism supra- and infrastructure, (3) the evolvement of destination image, however induced factors can be (1) the involvement of ancillary services or (2) using single communication. Main concern of the tourism supply is to provide sufficient information to the potential travellers, although the question arises how demand is able to follow the iterative changing in determinations. The fact that a narrower area is periodically associated with a different tourism development area and thus has different communication generates a degree of uncertainty in the tourists’ travel decision. Current article introduces a section of a research project for the assessment of the awareness of current tourism development areas by tourists. After the clarification of concepts paper details the results of pilot testing which makes foundation for a large-sample market research. Findings are instructive not just in terms of measurement correction, but for further considerations.
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Discussion forum (course) – a practical approach to communicative competence development
142-147Views:81The paper describes and discusses the observations and findings of three years of teaching a unique English language course – “Discussion Forum” within the study programme Foreign Languages and Intercultural Communication at the Faculty of Applied Languages, at the University of Economics in Bratislava. It presents the original format as it was introduced in 2010 when the study programme was accredited and its development and alterations based on the collected experience and evidence of both students and teacher. Three debate formats, speech duel, round table and team debate, are described and their shortcomings and merits are evaluated. Finally, the findings and conclusions arrived at since the first implementation, are discussed.
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Capacity to handle complexity – The importance of contextual awareness in healthcare communication in English as a lingua franca
131-141Views:126Hungarian healthcare providers – as most of their colleagues around the world – engage in interaction with foreign patients, whom they do not share a mother tongue with, in English as a lingua franca (ELF) most of the time. These communicative situations pose great challenges to healthcare providers, as they have to be capable of adjusting their language use to their patients’ cognitive, linguistic and communicative-pragmatic schemata which often differ from their own. In order to develop such a capacity, ESP classes must focus on improving health science students’ awareness in exploring various ELF contexts which form ground for making informed decisions on the use of terminology. The present research aims at showing the complex dynamic nature of these ELF contexts based on empirical data collected via interviews with Hungarian healthcare providers who have extended experience in working with patients in international environments. The results can inform the everyday practice of ESP teachers in the field of the health sciences.
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Foreign language competencies and the job market: Employers' expectations and the (self-)assessment of language teaching and learning by students of the College of Szolnok
51-60Views:126Two of the most important objectives of the project "Improving foreign language training programmes at the College of Szolnok" are increasing the chances of newly graduated students on the job market through improved language teaching methods and achieving a better fulfilment of human resources needs of the multicultural job market brought about by national and international companies operating in the region. This study contrasts the results of research
carried out among employers with regards to their foreign language expectations for graduates with surveys done among students of the College of Szolnok. In these surveys students evaluated their own foreign language knowledge as well as the standard of language teaching at the college and gave an insight into their experiences as far as language learning and their use of foreign languages are concerned. -
Branding Hungary as a Health Tourism Destination: Asynchrony Problems
68-72Views:124Branding a country as an attractive tourism destination is an extremely complex and long-term endeavour. There are several brand assessment systems using diverse methodology for creating brand indices for countries. In the Bloomberg brand indexing system Hungary is ranked 20th in Europe and by Future Brand 23rd in 2014. These placements are indicators of a relatively poor performance of Hungary as a nation brand and warrant an integrated image building effort
independent from the changing political power structure. There are certain basic principles to adhere to in branding a tourism destination be it settlement, regional or country level. One of the keys to succesful branding is synchronising marketing efforts on different levels. Asynchronous communication and strategies lead to confusion in image perception, hence the weakening of the brand. The present paper aims to examine some of the asynchronies in the branding of Hungary as a health tourism destination. -
Business Rhetoric - The Effectiveness of the Words of Manipulative Focus in Personal Selling
61-67Views:183On a daily basis we encounter hundreds of sales techniques which are based on the manipulation. Marketing advisors are looking for the most effective tools which lead the client into their preferred direction. In the US there are several studies about this topic. The results of experiments in the US may not be justified by people living in a different culture, such as the Hungarian people. The objective of this research is to examine the findings of the research conducted by the American Sherman-Crawford-McConnel on the basis of research carried out with Hungarian people almost 10 years later. The hypothesis is that rejection in the area of finance with the Hungarians is especially true, but the factor of regret will be less significant after the rejection, in contrast with the US research. The results of my research show that when it comes to financial matters, the technique of focusing on future regret is less effective with Hungarians over 40. This paper gives practical advice to those who want to sell financial products to Hungarian audiences.
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Tourism Competencies Development – Contradictious Perceptions of Stakeholders
126-141Views:98Tourism and hospitality sector has an important role in the national economy as it has high labour intensity, generates foreign currency income and improves the local economy by multiplier effect. Tourism labour market employs a wide range of employees from non-qualified to highqualified people. Tourism tertiary educators in Hungary continue their operation by national-level legislation, and accreditation and students who complete tourism courses (should) be capable of professional occupation. The post-Bologna system offered more opportunities in tourism and hospitality education; two distinguished courses were available on the educational market to educate hospitality or tourism experts. After 2006, by launching Bologna system, institutions are allowed to commence just one, Tourism and Catering bachelor programme. A questionnairebased survey was conducted among graduating bachelor students with tourism and catering major, tutors teaching tourism and catering students and actors of tourism market, who going to be the employers of tourism graduates. The main aim of the research was to explore the personal or organizational expectations of stakeholders for professional competence development as a result of tourism and catering bachelor-level education. The bust majority of students stated that their primary aim is to gain professional competencies in tourism and hospitality to be able to fulfil managerial positions or to continue their studies on master-level. Although generic competences as communication skills in foreign languages, social sensitivity, problem solving or creativity have salient influence on job performance, students did not believe that they would be
essential. However, these factors were thought to be the most crucial by tutors and tourism service providers despite the fact that generic skill development is not in focus in tourism and catering bachelor-level education in Hungary. Not just the educational institutions but tourism companies providing work placement for students were considered to be an appropriate basis for competencies development that raised the question of monitoring and assessment. The findings can be profitable for all stakeholder group or policy decision makers in bachelor-level curriculum development. -
The Development of Business in Various Regions with the Use of Marketing Tools
63-70Views:102In present day Slovakia, a huge emphasis is put on the development of business in individual regions, by which employment and economic expansion is guaranteed. One of the methods how businessmen from stagnant regions can improve their economics is marketing and the appropriate use of marketing tools. In the given paper we present possibilities for development and improvement businesses in less developed regions by the means of marketing activities. The research was realised in chosen enterprises from the field of gastronomy and it concentrated on the use of marketing tools. In the end we propose the results of the research, suggestions and references out of which we consider the effective use of marketing tools to be the most important, especially marketing communication and also information-communication technologies that should be used more by managers.