Search
Search Results
-
A Shelf Survey and a Customer Satisfaction Survey Related to the Products and the Packaging Technology of a Poultry Processing Plant in Bács-Kiskun County
139-148Views:230We conducted a shelf survey and a customer satisfaction survey with a questionnaire for a poultry processing plant in Bács-Kiskun County. It can be concluded from the shelf survey that the packaging processes of the rival companies and the packaging processes applied by the company examined are similar with the exception of the modified atmosphere packaging. The quality of the packing materials and their design seemed to be completely different. The rivals generally use packing materials of a better quality which include some graphic elements, too. After consulting with the full range of customers we have the following conclusions. Most of the respondents are “satisfied” and “fully satisfied” with the company’s products regarding colour (94.4%), taste (94.1%) and durability (94.4%). There is a high number of customers who need modified atmosphere packaging, that is 72.2% of the respondents. As a result, we suggested that the new tray sealing machine should work with this technology.
-
Customer Satisfaction Survey at a Meat Wholesale Company
149-157Views:213We conducted a customer satisfaction survey at a meat wholesale company. It can be concluded from the results of the survey that customers are mostly satisfied. The most important problem is unpunctuality, the unreliable fulfilment of orders which generally the producers should be blamed for. The company wants to extend its offer with frozen products. One part of the survey focused on the question whether the partners would buy products of this kind from the company. On the basis of the answer we suggest that they should extend their selection this way, too.
-
A motivational study of passive sport consumer participation in UEFA 2020 European Football Championship matches in Budapest
75-84Views:349The aim of the present research was to explore the preferences of spectators and the factors that influence their participation in sporting events. The subject of the study was the UEFA 2020 European Football Championship matches in Budapest. Of the approximately 150 respondents, more than 2/3 were men aged 18-40. The fans in the survey prefer betting matches. The main reasons for attending the UEFA 2020 European Football Championship matches in Budapest were the expected good atmosphere, the chance to cheer for the home team, a social programme with friends and acquaintances, and the opportunity to spend some free time and have fun. The least motivating factor was the lack of a better programme and the lack of promotional products offered by the sponsors. During the visit, the participants were most satisfied with the facility and its accessibility, but criticised the range of products in the buffet, considered the service time too long and missed the show (audience entertainment) elements on site. The survey showed that more emphasis should be placed on entertainment elements, Fan Zone programmes and the opportunity to meet the stars. The points that were criticised, such as the range of products and service times of the buffet, could be solved by using mobile buffets that serve the customers walking through the stands during the match.
-
Exploring fintech adoption: the role of age, education and ai openness
59-70Views:166The aim of this research was to investigate the spread of fintech innovations, particularly digital payment solutions, and the related issues of data protection. Based on the questionnaire survey, it can be concluded that younger generations are more open to innovative fintech solutions, use them more frequently, and are less concerned about potential risks and dangers. In contrast, older age groups exhibit different characteristics. The acceptance of digital solutions increases with the level of education, especially in the case of innovations such as online banking or mobile payments. However, openness to the application of artificial intelligence in finance is still in its infancy, and no significant correlation was found between educational attainment and openness to AI-based financial services. The analysis also placed strong emphasis on issues of security and trust. The results show that while age influences which payment method individuals consider the safest, education level does not have a significant effect on this perception. These findings suggest that attitudes towards innovation are influenced not only by age-related characteristics but also, in some cases, by the level of education. Overall, the research highlights a growing acceptance of digital financial solutions, particularly among young people, but it also emphasizes the ongoing importance of trust—especially from the perspective of older generations and users concerned about data protection.
-
Practical experiences of business performance measurement in Hungarian e-commerce
58-75Views:168In E-commerce is gaining ground all over the world, and its role in the global economy is growing. However, it is important to note that the current inflationary environment puts e-commerce at a disadvantage compared to traditional sales. Rising prices for food and everyday goods have been reflected in consumers' shopping baskets, while e-commerce has seen increased demand for cheaper substitute products. This has reduced basket value and made it difficult to meet performance targets. As traditional stores have grown in importance, e-commerce's share of total trade has fallen from a record high of 10.4% in 2021 to 9.6% in 2022. It is forecast that, within ten years, 30% of retail sales will be made online. These changing shopping habits will present challenges for business leaders. The research aims to determine the extent to which e-commerce businesses in Hungary are influenced by performance measurement tools and systems, how these tools and systems are used, how they improve performance, and their impact on the achievement of corporate performance objectives. It is particularly important to examine which areas can be improved and which pose barriers or risks to achieving targets. In order to make key decisions, business leaders require information on the most impactful factors and those that will help them to achieve their goals. To achieve this, it is necessary to assess companies' current performance improvement and measurement practices and the results achieved, as well as identifying the interrelationships between the different factors. This research was conducted through a questionnaire survey of e-commerce businesses. Based on the responses, the factors that contribute most to effective management were investigated, highlighting the performance improvement and measurement tools on which these businesses should focus.
The questionnaire-based survey comprised a total of 24 items, organized into two main sections. The first section focused on collecting general background information, while the second section aimed to assess practices related to performance measurement and evaluation. This latter section included questions concerning performance objectives, performance-inhibiting and risk factors, the tools and methods used for performance measurement, operational, financial, and market-based performance outcomes, as well as the evaluation of measured performance.
A total of 224 valid responses were collected. During the data analysis, principal component analysis (PCA) was employed to reduce the dimensionality of the variable groups. Closely related variables were grouped into single components based on their intercorrelations. Subsequently, a dependent variable was defined, and the Backward elimination method was applied to identify those principal components that best explained the variance in the dependent variable. Cluster analysis was conducted to form distinct groups, and the financial, asset-related, and income-related indicators of the resulting clusters were examined. These clusters were later utilized in hypothesis testing. Improved profitability, increasing returns, and enhanced financial performance were observed in Cluster 2. For enterprises within this cluster, the introduction of new products, the establishment of long-term growth objectives, and the monitoring of website visits and customer complaints were considered particularly important. These findings suggest that such factors should be given special consideration by enterprises operating in online marketplaces.
-
A change in the organizational role of controllers – the Hungarian situation based on a questionnaire survey
Views:498Based on the literature, the author presents the development of the corporate controlling function, its basic tasks, and the development of the role of the controller. Based on the results of the literature, a questionnaire survey was conducted among Hungarian controllers and managers. Based on the answers of the respondents, the author gives an idea of the situation of the work of controller. According to the results of the descriptive, non-representative, guiding research, the respondents think about the ideal role of controlling similarly to those described in the literature, but it differs from those experienced during work. Controllers mainly take the role of reporters in the organizations of respondents, the roles of decision supporter navigators and advanced business partners are less frequent. Respondents tend to agree that the future may bring changes to controller tasks, and their role will be strengthened.
-
Detailed analysis of the Szolnok Television reception opportunities and the habits of TV shows viewing
113-117Views:224The treatise deals with the the views and preferences after the changes of Szolnok Television reception opportunities. With the using of the survey’s results, it publish general result about the technical options of the Szolnok Television’s reception and about preferences and views of the visible programs by comparing the hungarian large commercial channels’ datas. Based on its own calculation methodology prepare a ranking of the discretion for the test channels and make
statements the Szolnok Television connected further development opportunities. -
The improvement of speaking skills at pilot courses at the College of Szolnok in the light of the findings of our labour market survey
68-75Views:271The research conducted by the College of Szolnok in 2013 on the language requirements of the labour market revealed that what employers mostly find lacking in careerstarters is the confident and proficient use of foreign languages. On the basis of the research findings the subjects taught at the College have been developed in a practiceoriented direction. In our lecture we elaborate on the possibilities of improving the communicative competence at our pilot courses. We give a survey of the phases of the improvement of speaking skills, the most important condition of the communication process. We present the task types characterising the various phases of the development process, the strategies of teaching vocabulary using some German examples taken from some textbook series (Alltag, Beruf & Co.) used at the pilot courses.
-
Ideas for Connecting Rural Communities
208-214Views:224People may feel alone, especially in the rural parts of modern countries. They may be unemployed or undereducated, or they can have a job and a family. One can find fewer entertainment or other cultural possibilities in a rural area. Connecting those who are disconnected can help them be better members of a community and of a church. The presenters represent two countries (USA and Hungary). It is evident that local USA communities have better internal connections than communities in Hungary. Helping people connect will help them feel important! Here is some useful advice and observations in order to improve the results of the rural communities: choose a logo or slogan (or both) for the community, survey local people, publish a local guidebook, promote local traditions, provide opportunities to participate and learn, provide „best practises”.
-
"Good to be in a good place" - the emergence of well-being in corporate social media communications
79-90Views:218The constant change in employee expectations encourages employers to place greater emphasis on well-being and its development. Well-being in the workplace and employer branding have become increasingly important in the Hungarian business sector in recent years. The aim of our research is to explore how well-being practices are reflected in the social media communications of Hungarian companies and how they are used for branding purposes. Based on a survey conducted by WhereWeWork.com, Coloplast Hungary, Yettel Magyarország and Mercedes-Benz Manufacturing Hungary ranked among the top 50 most attractive workplaces, so we analyzed these companies using netnographic methods. Our results show that Coloplast's people-centered culture is well reflected in its online content, Mercedes-Benz communicates about recruitment and brand building in a balanced way, while this is less typical of Yettel.
-
THE MOTIVATIONS OF PASSIVE SPORT CONSUMPTION FROM GENDER PERSPECTIVE
30-35Views:607The studies concerning with the increasing demand for sport events, in other words with passive sport consumption are becoming more popular nowadays, as we experience increasing demand in the market for sport events. In our research we are focusing on passive sport consumption. We use Survey method (N=518) with which we studied the motivational background of sport event visits from gender perspective.
-
INVESTIGATION OF ETHNOCENTRIC BEHAVIOR USING THE CETSCALE MODEL
Views:276Nowadays, the protection of the local economy and society is strongly supported not only at the level of nations, but also at the global level. Our study was based on the CETSCALE model of Shimp and Sharma (1987), based on Sumner's (1906) concept of ethnocentrism. The consumer questionnaire survey was conducted in the fall of 2021 as part of an omnibus research on a representative sample (N=1000). The sample reflects the composition of the basic population in terms of gender, age, settlement type and regions. In the course of the research, in addition to descriptive statistical methods, factor and cluster analysis were performed in order to reveal the consumer segments formed along the lines of domestic ethnocentric values. Since in 2014 we already analyzed this set of statements in the framework of a representative large-scale study, we also had the opportunity to compare it with the results of seven years earlier. According to our expectations, the 2020 epidemic increased the commitment to Hungarian products. However, our preliminary assumption was not confirmed, during the analyzes it was revealed that there was no significant change compared to the previous state. Along the lines of the CETSCALE statements, it was possible to identify two factors and with their help to separate three segments, which were named Nationalist, Patriotic and Cosmopolitan based on their alignment with the value groups. It is in the fundamental interest of the actors of the domestic economy that the patriotic behavior is strengthened in the future, for which a strategy must be developed.
-
Tourism Competencies Development – Contradictious Perceptions of Stakeholders
126-141Views:270Tourism and hospitality sector has an important role in the national economy as it has high labour intensity, generates foreign currency income and improves the local economy by multiplier effect. Tourism labour market employs a wide range of employees from non-qualified to highqualified people. Tourism tertiary educators in Hungary continue their operation by national-level legislation, and accreditation and students who complete tourism courses (should) be capable of professional occupation. The post-Bologna system offered more opportunities in tourism and hospitality education; two distinguished courses were available on the educational market to educate hospitality or tourism experts. After 2006, by launching Bologna system, institutions are allowed to commence just one, Tourism and Catering bachelor programme. A questionnairebased survey was conducted among graduating bachelor students with tourism and catering major, tutors teaching tourism and catering students and actors of tourism market, who going to be the employers of tourism graduates. The main aim of the research was to explore the personal or organizational expectations of stakeholders for professional competence development as a result of tourism and catering bachelor-level education. The bust majority of students stated that their primary aim is to gain professional competencies in tourism and hospitality to be able to fulfil managerial positions or to continue their studies on master-level. Although generic competences as communication skills in foreign languages, social sensitivity, problem solving or creativity have salient influence on job performance, students did not believe that they would be
essential. However, these factors were thought to be the most crucial by tutors and tourism service providers despite the fact that generic skill development is not in focus in tourism and catering bachelor-level education in Hungary. Not just the educational institutions but tourism companies providing work placement for students were considered to be an appropriate basis for competencies development that raised the question of monitoring and assessment. The findings can be profitable for all stakeholder group or policy decision makers in bachelor-level curriculum development. -
Analysing of the health awareness of soft drinks among young adults using an eye camera test
Views:507The megatrend of striving for healthy nutrition is a constant and indisputable reality. In our pilot research, we investigated an essential but often overlooked area of nutrition for consumers, focusing on the well-known players in the hydration field: soft drinks. Our study involved a group of 30 high school graduates aged 18-19, who represent a real purchasing power in the food market, and therefore the understanding of the mechanisms behind their purchasing decisions is a key issue. Our primary research was structured along two main pillars, the first was to understand the internal unconscious influences, which we investigated using a fixed eye camera. The second pillar consisted of a questionnaire survey, in which we asked participants about their background, their individual preferences and questions about what they saw during the eye-camera study. Monitoring gaze tracking enabled us to examine what participants were focusing on when they looked at the front or information side of a beverage package. Our research also included an eye-camera analysis of promotional posts on social media platforms. We compared the data collected using the eye camera with the subjective health awareness of the participants and created groups. For each group, aggregated heat maps were created, which provide a visual representation of the distribution of gaze in each image.
-
Tourism and leisure sport habits
118-125Views:327According to a survey among college students, there is – however on low level – positive connection between sport tourism consumers’ general health status (Cramer’s 0,089) and satisfaction of their life (Cramer’s 0,114). Aim of this study was to explore additional correlations. The questionnaire (N=360) permitted
analysis not just of sport tourism but also general tourism habits. We have explored statistic data of general tourism, and inside of this physical activity habits and by additional statistic methods we could get results of further correlations such as leisure sport activities of tourists and effects of tourism sport activities for leisure activities at home. -
The Analysis of Four Star Wellness Hotels’ Websites in Gyula
67-73Views:110Nowadays people have been browsing the websites of accommodati ons before travelling to gather more informati on. A good website can be a good source of informati on and a good adverti sing tool if it is well-structured and easily understandable. That is the reason why resorts need to concentrate not only on their services but also on their own websites. My research study has two disti ncti ve parts. In the fi rst part I introduce the fi ndings of my questi onnaire-based survey focusing on the use of hotel websites by guests. Then in the second part I analyze and classify the websites of the four hotels in questi on. I also assess the
structure and the content of hotel websites; and fi nd out possibiliti es for their development and improvement. -
The impact of participation in Scientific Students’ Association conferences among students in the detep program
57-69Views:258The importance of talent management has always been crucial in higher education. There are many benefits for institutions in identifying, supporting and developing talented students. Not only do students benefit from this process, but universities can also benefit from the proper functioning of talent management. In our study, we investigated the participation of students from the University of Debrecen’s Talent Management Program (DETEP) in the Scientific Students’ Associations Conferences. The target group of our questionnaire survey consisted of students of the program who had previously participated in TDK (n=128). The results show that the number and the rate of participation in TDK is higher in faculties with more DETEP students, which may be due to the longer duration of the training. More talented students have multiple TDK participation. Respondents are more likely to engage in TDK participation consciously and are more likely to think about a research career if their reasons for TDK participation include the intention to apply for a PhD and to publish. Based on the results, the following suggestions for improvement were made: increasing the number of information materials on the TDK movement and research careers, the use of TDK promotion programs (lectures by former (O)TDK participants and successful supervisors, Peer Support Program, workshops, competence development trainings, creatives and "I was a TDK participant too" short films) and the introduction of an honorarium system.
-
The Present and Future of e-Language Learning as Reflected in slovake.eu, the multilingual website for the Slovak language
105-114Views:211Slovake.eu is described as an example for an online, multifunctional, free website teaching a small language. The website is multilingual and includes a forum, a media library, additionally facts about Slovakia and the language. Several terms have been suggested to describe online language tuition and e-learning, which is testimony to the vibrant development of the field. The most general term is e-learning, which refers to learning helped by electronic tools, especially via the Internet. Online language tuition consists of lessons designed to help achieve a specific level of competence. Although nowadays many language-learning tools are available on the Internet, according to a survey I conducted only around half of the people asked are using or have used them before. Saving money and time is given as the main reasons for e-learning. Online tuition can be successful and efficient if it is offered for free or low-priced but in good quality.
-
DOES THE NOTES TO THE FINANCIAL STATEMENT HELP IN MAKING DECISIONS?
Views:416Available information influences decisions; improperly selected, incomplete, distorted information might provide a misleading picture and lead to bad decisions. Businesses can obtain decision support information about their external market actors primarily through data obtained from their annual statement. Consequently, the notes to the financial statement, which is intended to ensure the sound and real financial and profitability position of the enterprise, is one of the main sources of information. The research goal was to assess the extent to which business managers and economic professionals are supported by information from the notes of their partner companies.
-
APPLICATION OF DISCRIMINANT ANALYSIS ON THE FINDINGS OF A QUESTIONNAIRE SURVEY CONDUCTED ON HEALTH TOURISM
65-69Views:319The examination of the presence of learning in leisure activities and in tourism has become popular in the past 20 years. There are a lot of publications in this area but there are differences in the type of learning, the persons studied , and the methods of the s urvey. The aim of the present study is the further processing of the database of a questionnaire tested, in the course of which we reveal the correctness of the further classification of the sample beyond the exploration of
learning applying the m ethod o f discriminant analysis. -
Examination of sustainable consumer attitudes
14-24Views:788The topic of sustainability is known worldwide, as it tries to find a solution to a global problem. Its goal is to create and use alternatives when using inputs and outputs that cause less pollution, reducing the use of renewable and non-renewable resources provided by the Earth. The goal of sustainable development is to transform governmental, production, manufacturing, consumption, and other processes in such a way as to give the Earth a chance for long-term survival. The exponentially growing population and the ever-increasing consumption and overconsumption began to pollute our world at an even greater rate. It is enough to think about increased air smog pollution, desertification, polluted waters, or global climate change to realize how big a problem we are facing. Our primary research was based on a questionnaire survey, which tried to reveal the difference between the Hungarian and Spanish respondents about sustainable, but primarily environmentally conscious behavior. In this study, we focus only on the results of the Hungarian respondents (N=357) and present the individual consumer groups in terms of environmentally conscious behavior. Descriptive statistical analysis, principal component and cluster analysis were used for the study. From our research, it became clear that people filling in use several methods to reduce their individual pollutant emissions. In addition, it is considered the most important thing to start environmentally conscious education from an early age. Our results of the principal component analysis did not coincide with previous research results on the topic, but they showed similar patterns. In the present research, the dimensions were Eco-fit career awareness, Trend following, Selfless patriotic values, and Favorable company perception. Based on the cluster analysis, it can be said that there are not many people in the group most committed to sustainability goals, the Sustainable Conscious segment, however, unlike in recent years, there is a group strongly in favor of sustainability and domestic values, who appeared in larger numbers in our sample.
-
RENEWABLE ENERGY USE IN HUNGARY AND IN THE SURROUNDING EU MEMBER STATES
23-29Views:325In our paper, we survey the changes of the last 10 years regarding the use of renewable energy in Hungary and the surrounding EU countries (Austria, Bulgaria, Croatia, Czech Republic, Poland, Romania, Slovakia and Slovenia). In 2015, the share of renewable energy in EU28 is 16.7% of final energy consumption, 28.8% of electricity, 18.6% of heating/cooling and 6.7% of transport. We present the renewable energy targets of Hungary and the surrounding member states and
their fulfillment in 2015. We also look at the share of the gross domestic energy and renewable energy consumption. -
Analysis of the socio-economic impact of the war on local governments in transcarpathia
97-112Views:220Since 2022, the Russian-Ukrainian war has been a major focus of everyday life and scientific research. From a Hungarian perspective, it has had a significant impact on the national economy. However, it is also important to monitor the socio-economic effects on the indigenous Hungarians living in Transcarpathia, which have profoundly affected their existence. The scope for analysis is wide, but the present study combines an analysis of the impact of the war with an examination of the so-called "small regions" that have been created in recent years and the population living there.
First, I will present a literature review on the socio-economic impacts of war in general. Then, using a sample of empirical research, I will analyze the situation of three small regions along the border of Transcarpathia in the period 2021-2023.
As a result of the research, it can be concluded that the differences between the local government groupings are not only influenced by their economic strength, demographic framework, and other social factors, but also by the timing of the study - whether it was conducted before the war, immediately after its outbreak, or a year and a half later. It follows that there is a measure of war exhaustion in society, both economically and psychologically, affecting hope for the future. Therefore, it would be important to have the possibility of reconstruction as soon as possible after the degrading state of war.
-
Generation Y = self-confidence?
25-32Views:247It is assumed that certain personality traits, defined as key competencies by employers and providing competitive advantage on entering the labour market, may be developed in the process of teaching presentation techniques in the “Presentation and Writing Skills” college course. Our findings imply that these changes are not linked to the teacher’s personality or the language in which the subject is taught. As the term progresses, students are becoming increasingly creative, more and more self-reliant in problem-solving and confident in assessing both their own and their peers’ performance, which, in turn, raises their self- onfidence, supports assertiveness and gives energy exerting beneficial influence not just on further studies but on their future career, as well. Our paper briefly describes Generation ”Y”, our teaching methods and the results of our survey.