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COVID-19 outbreak lockdown and its impacts on marketing of horticultural produces in Zimbabwe
38-45.Views:469Coronavirus disease of 2019 (COVID-2019) outbreak resulted to a global health problem. Lockdown was one of the common options suggested to curb the pandemic. Horticultural produces are perishable so delayed post-harvest marketing cause losses. This study aimed at evaluating the marketing of horticultural produces and farmers’ level of preparedness during the COVID-19 lockdown. A self-administered questionnaire was posted online from April 7 to May 7, 2020 the first month of COVID-19 lockdown in Zimbabwe (began on March 30, 2020). The study targeted horticultural farmers around Harare peri-urban and had 300 respondents. Data on sociodemographic, farmers’ behavior, awareness and attitude toward marketing and desire to minimize post-harvest losses was obtained. Frequency counts and percentages were determined. Chi-square tests on independent variables were done to test associations with demographics using SPSS version 8. There were significant (P<0.05) relations between awareness and attitude toward marketing, age and level of education. Demographic variable influenced the famers’ marketing behavior and attitude during COVID-19 lockdown. Most farmers reported highest (>35%) produce sale leftovers at the markets and spoilage during than prior the COVID-19 lockdown. The lockdown resulted to low sales and most farmers were unprepared for any crisis during the marketing stage of their production. The research contributed to an understanding of how a crisis situation influence marketing of horticultural produce and raises awareness regarding post-harvest losses. A qualitative study is recommended as a follow-up of this work.
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Role of wholesale markets in fresh fruit and vegetable distribution in Hungary
46-50.Views:130The primer function of fruit and vegetable wholesale markets — which was the physical concentration of supply and demand previously — is changing gradually as consumer habits change and logistics functions (e.g. product manipulation, redistribution without the physical presence of the product) become more important with the technical development. Mainly individual growers sell their product to retailers at the Hungarian regional producers' markets and the Budapest Wholesale market on NagykOrosi Street, which is the largest wholesale market in Hungary regarding area, produce arrival and turnover. Parallel to the establishment of Producers' Organisations (P0) their market presence should be urged in selling their produce and also in ownership — and decision-making procedure — of the markets. The produce auction system and the on-line sales experiences of New Jersey State (USA) can contribute to the investigation of development possibilities and realization of development of Hungarian wholesale markets.
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Production and marketing of medicinal and aromatic plants
63-75.Views:144The utilisation of medicinal and aromatic plants is growing continuously, which is motivated by both psychological and rational factors. Species belonging to this special group of plants were produced in the territory of Hungary many centuries back. However, the intensification of the production started in the first years of 20 th century, only, and in spite of many political and economical contradictions the medicinal and aromatic plant sector became a successful part of Hungarian Agriculture. Some of the national products had been accepted as a special Hungarian product ("Hungaricum") evaluated as most respectful in the world market. To stabilise, even to develop the production of medicinal and aromatic plants in Hungary the understanding of the actual world situation, especially the forthcoming EU conditions, became essential. Based on the analysis of the situation market and economy of medicinal plant production, a new strategy had to be developed. The medicinal and aromatic plant sector requires a special development program, which should be supported by Hungarian authorities, focusing on the subjects, which are as follows:
- development of "quasi" EU compatible Hungarian regions specialised for medicinal plant production,
- development of biological background, technology as well as the quality assurance system of the production,
- EU compatible regulation and subvention system of the sector, including processing, production and marketing of raw and phytomed ici nes,
- development of new marketing strategy in both national and international relations.
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Hungarian apple growing and marketing on the doorstep of the European Union
15-18.Views:108The scope of apple growing and marketing has been determined by the economic and political systems in the recent decades. One may follow the booms and collapses in the Hungarian apple industry. Re-establishment of the market economy gives new chances for recovery in the fruit section as well.
Reconstruction of the apple industry has started with private ownership of lands. In the present work we characterise the still existing apple farms inherited from the previous system, present the newly established orchards in detail, deal with the present state of apple commerce and finally, we try to predict the near future of Hungarian apple industry.
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Evaluation of producer organisations in the fruit and vegetable sector: Experiences from Hungary and Belgium
115-121.Views:183This paper focuses on the Producer Organisations (POs) in the fruit and vegetable sector in Hungary and in Belgium. Findings are drawn from a survey among members and leaders of POs. The aim of the research is to evaluate the operation of the Hungarian POs and to compare the results with the Flemish ones based on the perception of the respondents. We mark out from the research results that Hungarian PO members and PO leaders' perception significantly different in the following constructs: satisfaction with the CMO, environmental friendly production and willingness to cooperate. The most important difference between Hungarian and Flemish respondents was about the willingness to cooperate, and about the innovations in trading activities.
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Sensory evaluation of white asparagus (Asparagus officinalis L.) hybrids
51-55.Views:307Comprehensive system of sensory evaluation was developed to obtain information on the different varieties by determining asparagus quality parameters. 9 sensory characteristics were estimated to describe flavour differences. The tests were carried out in 4 varieties of white asparagus (Asparagus officinalis L.) grown on brown humus sand soil by etiolate method in ridge cultivation. The experiment was performed at the University of Debrecen in Debrecen-Pallag. To increase the Hungarian asparagus consumption, a classification of varieties
regarding to asparagus flavour is necessary. In our experiment it could be stated that there are strict correlations (0.892) between the sweetness – total impression and between lacks of unpleasant aftertaste – total impression (0.870). The result of surveys can lead to higher popularity of the asparagus. These results are presented in order to recommend the varieties to producers for a successful marketing. The taste of asparagus is mostly influenced by variety, soil type and growing conditions. In our experiment, ‘Vitalim’ hybrid exceeded by several sensory parameters. This hybrid scored 788.38 over 900. The elder population showed more interest in asparagus consumption than younger ones. 50% of the participants are able to pay only 500-600 HUF/kg. It could be realized to ensure the proper growing place, hybrid and direct trade. Marketing and more information is necessary to increase the popularity of this vegetable among the younger generation. -
The comparative economic analysis of Hungarian and German apple production of good standard
79-85.Views:249The profitability of the Hungarian apple production considering firms producing on high standard is not lagged behind significantly from that of German firms, moreover in certain cases it reflects a more positive situation. It is unfavourable, however, that this statement is true only for 8 to 10% of our whole apple plantation surface. The results of the investigations highlighted the fact that in comparison with Germany our farm business advantages manifest in three factors: in 70 to 80% lower wages, in 15 to 30% higher investment and subsidy intensity and in the fact that at present we cannot neglect the ice safety system which is rather expensive. By the increasing wages, the narrowing subsidy opportunities and incidentally the appearing harmful weather phenomenon, these advantages may be continuously ceased. Our definite disadvantage appears in the level of marketing price, considering the fact that producers in Hungary realize 30 to 35% lower marketing price, which is in connection with the probably much lower level of organization among farmers, in the market and in the logistical background.
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Cost and profit conditions in the Hungarian intensive apple production
65-68.Views:175In this study I investigated the cost and profit conditions and the efficiency of intensive, qualitative apple production on the basis of a data collection carried out in ventures of high standard production. I concluded that the intensive apple production has an extremely high cost requirement, the production costs are approximately 1500 to 1600 thousand HUF per hectare. In an average case, a production value of 2000 thousand HUF per hectare may be reached, which may fluctuate in a wide interval during the years. Considering the above mentioned, a net profit of 400 to 500 thousand HUF may be realized in one hectare. It should be highlighted that regarding the present marketing conditions, realizing the appropriate profit may be expected only by producing 30 to 40 tons per hectare yields and 80 to 90% food quality ratio.
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The Role of Human Factor in the Innovation of Apricot Production-Empirical Study in a Disadvantage Area of East-Central European Country
131-134.Views:203Hungary is a traditional fruit growing country for ages. As fruit sector has a very high hand work request and value added, it has an important role to decrease the elimination of unemployment and the lack of income in the disadvantage rural areas. The study was made in the year of 2009, the studied population consisted of the members of the fruit-grower marketing organization (Gyümölcsért Ltd.), that organizes growing and sales of stone fruits in Hungary. The number of studied population were 95 capita, the number of fi lled out and evaluated questionnaires was 35. By the composition of the questions both qualitative and quantitative methods have been used. We tried to get answers to the following questions: Are the studied human factors (age, educational level, sex etc.) of growers, determined the extension of innovation of apricot production?
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Influence of different growth regulators on the in vitro morphogenesis of an ornamental variety of carnation
55-57.Views:136Callus formation, as a prerequisite for the induction of somaclonal variability, was achieved successfully with certain molar ratios between 2,4-dichlorophenoxyacetic acid and benzyladenine. Regeneration of new plants from shoot apex meristems could be significantly improved by the combined addition of very low amounts of indolebutiric acid, benzyladenine and gibberelic acid, dissolved in the Murashige-Skoog nutrient medium. These in vitro treatments may contribute to a more efficient micropropagation of the Rimini variety of carnation.
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Commercial varieties of European plums grown in Hungary, a comparison of promising foreign varieties with the widely grown traditional ones
15-22.Views:253Observations and investigations performed in laboratory at several growing sites over a period of many years are summarised on established plum varieties as well as on new promising ones concerning their marketing value. The ripening period of plum varieties was enlarged substantially with the appearance of new varieties of extra late maturity (‘Elena’, ‘Tophit’, ‘Presenta’). The new varieties did not alter the traditional colour, more or less long, violet or blue character of the plum. The most known type, ‘Besztercei szilva’ with its accustomed taste was followed by the new varieties ‘Katinka’, ‘Tegera‘, ‘Hanita’ and ‘Presenta’. The fruit size are largely of the medium category, except the early ripening small ‘Katinka’, whereas the larger and attractive (~60 g) fruits are represented by the late ripening ‘Tophit’ and ‘Empress’. The stone/fruit ratio was lowest in 3% (‘Tophit’) and 6% (‘Besztercei Bt. 2’, ‘Hanita’, ‘Jojo’, ‘ ‘Čačanska rana’) at the other end of the scale. The width and thickness of the fruit fl esh between 28 mm (‘Besztercei szilva’) and 43-44 mm (‘Empress’, ‘Tophit’). The fi rmness of the fruit fl esh excelled in the late maturity varieties ‘Presenta’ and ‘Tophit’ (~4 kg/cm2). Water soluble solids were 12-13 Brix% (‘Čačanska rana’, ‘Katinka’, ‘Silvia’) and 20 Brix% (‘Presenta’, ‘Tophit’), whereas titrated acids are found between 0.2% (‘Besztercei Bt. 2’) and 1.2% (‘Tegera’).
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Field Vegetable Production in Hungary
81-84.Views:175Hungary is a country with excellent ecological potentials and with rich traditions in vegetable production. The total vegetable production area comprises about 100 000 ha and annual production amounts to 1.4-1.8 million tons, 75-80% comes from fields and the rest from forcing. Approximately 40 species are produced, but only 20 of them play a dominant role. The most important ones arc: sweet corn, peas, peppers, watermelon, onions, tomatoes, gherkin, carrots, beans, white cabbage.
40-45% of the total production is processed, 20-30% sold on the fresh market and 30% exported.
Vegetable production is based on rural farms of 1-5 ha average acreage. It provides living for about 70-100 000 families. The low number of producers' organisations is a major setback.
Profitability of vegetable production is rather low. Production costs are high, wholesale prices are depressed.
Vegetables are produced for the industry by contract. Fresh vegetables are sold through local markets (15-20%), the wholesale market (decreasing importance) and direct marketing (35-40%).
Against the self-sufficiency of the country there is a seasonal import of vegetables mainly in winter and early springtime.
Hungarian legal regulations are harmonized with the EU directives, EU standards are accepted and applied, traditionally good market connections and cooperation with several EU countries enable the country to be a partner of EU vegetable growers.
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The importance of Hungarian melon (Cucumis melo L.) landraces, local types and old varieties (Review)
83-87.Views:142While supermarkets devote whole aisles to hybrids, traditional varieties are hard to find, and becoming scarcer day by day. Unfortunately, countless old melon varieties have already been lost. Luckily we succeded in collecting most of these varieties, and thus conserving them in Gene Banks. Landraces, local types, and old breed races show many characteristics that could be useful in organic farming. It is important to get acquainted with these varieties and cultivars, because they have greatly adapted to the climatic and pedological conditions of the Carpathian basin. Therefore their conservation is essential for the protection of Hungarian genetic variability. With the help of utilising our landraces in organic farming; careful selection; and the usage of marketing strategy in order to enhance quality features, such as unique flavour; we could reclaim the one-time excellent reputation of Hungarian melon.
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Challenges of the vegetable and fruit market
83-89.Views:234The situation of the horticulture sectors have been in the limelight of the professional and economic decision makers all over Europe. This article analyses the situation of the sector from economic point of view and reveals the main reasons of its low income and high risk. It concludes that one of the biggest problems is the trading uncertainty in the vegetable and fruit sector that is caused by the asymmetric market structure of the post-regime era. Since sizes of vegetable and fruit plantations do not allow producers to supply individually the extremely concentrated food retail trade or the processing trade they must find alternative ways for trading their products. The study introduces two alternative solutions. One alternative is foundation of modern multi-level producer co-operatives with the help of EU subsidies. Secondary and tertiary co-operatives may achieve better market position and lower trading price risk with managing production, professional marketing, and improving the information flow. The other alternative is searching for new trading channels such as local provision, restructuring of local markets, and direct trade (home delivery and pick-it-yourself programmes). The shorter producer-consumer distance means better quality at lower price for customers and income in the case of smaller amount of products for producers. It is concluded that both solutions together or separately may help individual producers in their trading problems. However, whichever way they choose, producers must co-operate.
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Impact of planting dates on yield and pod quality traits of snap bean under short-temperate season climates
57-63.Views:138Snap bean, a warm-season crop, have low frost tolerance. The optimal temperature for seed emergence and plant growth is important. Therefore, appropriate planting dates for adapted varieties has paramount significance in improving pod yield and quality of snap bean under short cool season climates. Three snap bean cultivars planted at 3 different dates were examined to evaluate the effects of planting dates on snap bean pod yield and quality traits in a 2-year study in a short season climate in Manitoba, Canada. Results of this study showed that three, two weeks apart, planting dates had a non- significant effect on marketing yield of three different cultivars tested in this study. Planting dates showed significant effect on un-marketable yield, pod fresh weight, pod length and total soluble solids. Higher marketable and un-marketable yields along with longer pod length and soluble solids, in all three cultivars, were more profound when seeded at mid and late planting dates. Snap bean grew under higher temperature and accumulated more growing degree days (GDD) when planted in mid June and early July when compared to early June planting. These results conclude that marketable yields of snap bean were not significantly affected by planting dates when seeded-two weeks apart-in shorter growing environments which allow commercial and market gardeners, in northern areas with shorter growing seasons to optimise planting snap bean, without reducing pod yield and quality.
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Strategy of the sour cherry verticum in the Northern Great Plain Region Hungary (Analytic study)
7-31.Views:213Sour cherry growing and consumption grows dynamically around the world. The present volume of 1 million tons will incerase within 10 years with 20-30, or even with 50%. In the world wide sour cherry production, Europe is a decisive factor, i.e. 2/3 of the volume is grown there. Prominent capacities are concentrated in East-Central Europe, mainly Poland, Germany and Hungary. In the future, new concurrent exporters are expected on the European market as Turkey, Iran, Serbia-Montenegro. Hungarian sour cherry production has rich traditions, so the growing techniques and the assortment of sour cherry varieties make Hungary a „Great Power" on this field. Fresh fruit and products developed from sour cherry represent values distinguished as „Hungaricum" on the markets. Sour cherry growing and the path of its products are one of the „pulling branches" of Hungarian fruit growing. Sour cherry occupies 15% of area for fruit growing and 40% within the stone fruits. Sour cherry was grown widely in Hungary, it was grown everywhere as for utilizing waste areas. This is the main reason that yields are low as a mean of 15 000 ha and the volume is low (50-60 000 tons) only. To that poor figure the heavy infections of Monilia contributed substantially in the last couple of years. The two most valid arguments of using the present varieties as the best solution are 1) the cross bred new varieties, and 2) the selections of local, traditional varieties, which substituted the earlier dominant 'Pándy meggy' variety, which had a good quality but yielded poorly. Sour cherry growing of Hungary shifted from the dry regions of the country toward the cooler and more humid regions, where the weather excesses secure a less risky production. The most decisive region is the Norther Great Plain Region comprising SzabolcsSzatmar-Bereg county, where more than the half of the Hungarian sour cherry volume is produced, and which is bound to increase its production in the future. The majority of sour cherry produced in Hungary is processed, moreover, an important fraction of the exported fresh fruit is also used by the industry. The main importer of Hungarian sour cherry is Germany. The industry manufactures mainly canned products, a smaller fraction will be processed to other products. The expected volumes of sour cherry grown in Hungary in the next 5 and 10-year-period was estimated from data based on the ratio of young plantations, predicted consequences of the global climatic changes, phytosanitary aspects, furthermore, on the development of the technological level. In the region, the volume grown within 5 years, 40 000 t/year will increase within 10 years to 55 000 t/y. The processing in Hungary is not sufficiently differenciated, which is attributed partly to the characters of the varieties, partly to the weaknesses of the processing industry. One of the reasons is the suitability of varieties mainly for canning products. Processed sour cherry products could not be sold at the same price levels achieved by concurrent sour cherry growing countries. The vertical structure of the path of products of sour cherry disposes of adequate processing capacity being ready to be developed or there is sufficient intention of making investments for the purpose of manufacturing special sour cherry products. Significant tasks of development are actual in the field of the ecological and biological conditions of production. Volume and yield security as well as the maturity time and diversification of processing possibilities are the main endeavours in widening the assortment of varieties to be grown in the near future. The main objective in growing techniques is the modernization of phytotechnical procedures, and new solutions of methods of mechanical harvesting and related technical innovations are necessary in the sour cherry verticum. A key question is the effectiveness of phytosanitary procedures with special reference to the Monilia fungus and to the cherry fruit fly as the most important pest. There are two points of break through in the Hungarian sour cherry verticum. On the one hand, meeting the increasing demands in fuits for fresh consumption, on the other hand, the diversification of processed sour cherry products and their introduction to the markets. Both are aiming to increase the competitiveness of the Hungarian sour cherry. For that purpose, outstanding varieties and excellent as well as internationally recognised fruit qualities are ready to be utilized. The most susceptible problems of the Hungarian sour cherry verticum are associated with marketing, alliance of the grower-and processor organisations and their co-operation because no overall integration within the sour cherry verticum has been established yet. Most urgent necessity as well as possibility of changes are felt in the Northern Great Plain Region.
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Economic figures of apple production at national level of Hungary
Views:159After the change of the political system the main looser was in Hungary the fruit-growing branch. The yields varied at high amplitudes, and the production increased slowly in spite of multiple planting activities. The European Union ranked fruit production “loosely” to the products, which allows the extension of its markets. Thus I decided to analyse the economic relations of the period between 2002 and 2008 in order to reveal the main effects of movements. The pictures are the resultants of a heterogeneous population, which cannot be influenced on the level of enterprises. But they are utilised for the recognition of challenges and trends on the level of branches of economy. The immediate costs increased the production monotonously, which cannot be compensated by a thrifty management of the general costs. Thus costs of production increased dramatically, whereas the marketing of products could not realise the values.
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Exploring and preserving old apple cultivars of the Carpathian basin
9-13.Views:169In a few scattered orchards of the Carpathian basin one can still find our most common historical apple cultivars and certain traces of traditional cultivation. We consider it an important part of the Department's breeding work to explore old apple cultivars which can be used as parent partners and sources of resistance, to identify them pomologically as well as to examine the production and marketing value of old cultivars recommended for cultivation in ecological production and in gardens. This paper documents the results of expedition and collecting work carried out in three regions of the Carpathian basin (foot of the Carpathian Mountains, Transylvania, Aggtelek karst area), and also the saving of old Hungarian apple cultivars preserved until present in the English National Fruit Collection. A total of more than 100 old apple cultivars and variations, as well as 13 valuable genotypes were collected during our explorations in the above mentioned four areas. A further aim of our work is to contribute to the protection of still savable archaic fruit production relict= areas and to the preservation of cultivars in the certain regions, and also to promote the recognition of the aesthetic landscape value of old apple trees and endemic orchards of old cultivars. Our good co-operating partners in this work are Aggtelek National Park, Farmer Club of Visk and the consultation centre of Hungarian horticulturist training beyond the border in Nyárádszereda.
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Examination of the apricot variety use and the factors affecting variety use in the Gönc production area
111-113.Views:182Hungary is a traditional fruit growing country for ages. As fruit sector has a very high hand work request and value added, it has an important role to decrease the elimination of unemployment and the lack of income in the disadvantage rural areas. The study was made in the year of 2009, the studied population consisted of the members of the fruit-grower marketing organization (Gyümölcsért Ltd.), that organizes growing and sales of stone fruits in Hungary. The studied area of this Ltd is in North Hungary. The growers, who filled the questionnaire, were selected random simple sample. Two data collection were used during our research work: primer and secondary data collection. The resources of the primer data-collection were the questionnaires of our empirical survey that have been completed by the relevant information from informal interviews with farmers (who previously filled the questionnaires in). We introduced and analysed the local (county level) and the wider (region level) farming conditions by the secondary data. By the composition of the questions both qualitative and quantitative methods have been used. This current study intends to represent one part of this comprehensive research.We wish to briefly introduce mainly the research results concerning variety use.
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Legal harmonization of the Hungarian horticulture conditioned by the accession
23-28.Views:150In the EU-horticulture is treated with special care. As far as its regulation is concerned, different orders are in force to single branches. The regulation of the branch of medicinal plants is related chiefly to the processing, because the overwhelming part of the basic material is to be imported. More preoccupation falls to the ornamental plant branch, although both the production and the turnover are controlled by the market. Irrespective of this fact, the quality standards are high. Also the production and the sale relations are carefully circumscribed, with special regard to the processing procedures. In the control of the quality an important role devolves on the producers' organizations, likely in our country on the so-called TESZ-es (Cooperatives for production and sale). In this regard the domestic prescriptions took much over of the EU practices.
The structure of sales in vegetable and fruit branches is continously changing, the demands of the consumers are more and more satisfied by the super- and hypermarkets. Their marketing organizations offer almost the half of the total of quantity commodities. In consent with the processing industry they raise quite severe requirements to producers. These requirements are to be taken into account also among our circumstances. There is a similar situation valid in the viticulture and winery. Within these branches we are able to compete on good chances of adapting our regulations to those of the EU. In this area there falls also responsibility to our vine-growing communities. Particulary a watch must be kept over the reputation of our renown quality wines and the results already achieved must be protected.
The competent ministries — at first the Ministry of Agriculture and Rural Development — has already shown great flexibility to the desires in regard to the expectable legal harmonization. The legislative, registrative and controlling activities are to be continued in this mentality.
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Dynamic economic analysis of greenhouse pepper production on rockwool on a family farm
43-47.Views:121The major part of the pepper growing farms in Hungary operate as family enterprises with areas varying between 1,000 and 3,000 m2. As a result of the small size, their profitability is greatly dependant on the technological level and market circumstances. Most of these farms are characteristically affected by the lack of capital, therefore, they are unable to implement any further developments with their own forces. Greenhouse pepper production on rockwool had already been subjected to analysis earlier in our research, however, those calculations were directed solely at the profitability and efficiency of production. Based on the data from 2004 in 2005 yet another and more profound analysis was set as the objective. Besides the methods already applied before, several dynamic indicators have been introduced which could also be useful for practical applications. The graphs can permit growers to monitor the temporal distribution of the costs incurred and revenues earned during production. Thereby it is easier to plan the costs and more simple to distribute them more rationally over the production period. Our experiences suggest that this sort of analytical method is applicable only in cases where a very careful and precise collection of data is ensured and the results obtained can not be generalised as being valid only for the single farm analysed. Experiences and results, however, make us consider the dynamic economic analysis as being very useful both for beginners and practicing horticulturists.
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Cultivars, marketing and integrated Production of apples in the Czech Republic
87-92.Views:107Development in apple production in the Czech Republic has been adversely effected during a few recent years by escape of capital investment from the agrifood industry (due to privatisation, restitution and transformation). On the other way round the competition on the domestic market is much higher than it was before because of unlimited import of subtropical and tropical fruit and some import of traditional fruit species as well. Therefore fruit growers are very much concerned in any possible means (which are not economically feasible) to be more competitive. One of the most common approach is the use of new cultivars bred in the country which are resistant or tolerant to diseases and offer better quality both for fresh market and processing. Another way for increasing competition ability for fruit growers is the join and mastering of integrated production which also considerably improve the quality of fruit as far as aspects of health are meant.
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Comparative economic analysis of superintensive and intensive apple orchards
45-48.Views:184The objective of thsi study was to compare economic aspects of superintensive and intensive apple production.
According to our results, conclusions and recommendations regarding the establishment of superintensive orchards are the followings: A yield of 60 tons per hectare in the average of the mature years provide a quite late payback, in this way yield losses should be avoided in the plantation of such a huge capital requirement. When yield losses happen, which cannot be avoided or may be avoided only in a limited way, up to 65 to 70 tons per hectare yield should be reached even in good years, in order to yield the average 60 tons per hectare in the long run. In this case yield losses from production technological mistakes must not be arisen. Inputs and professional expertise should be used in a maximum way in order to reach yields ensuring profitable production. Investment subsidies may ensure safer return. The return of a superintensive orchard from totally own sources may be risky under the domestic marketing conditions and selling prices, it is strongly uncertain.